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Agency: Echos Communication

Helinox Introduces Play Outdoor Games

April 3, 2025 Press Release

New category launches with four outdoor games designed to bring people together.

Adidas Originals

March 27, 2025 Press Release

Introducing the new spring Adidas Originals eyewear collection

Bote Introduces Fischer Series of Watercraft and Accessories

March 24, 2025 Press Release

New collection of fishing ready paddle boards, micro skiff, drinkware and coolers

Timberland Eyewear Spring 2025 Collection

March 20, 2025 Press Release

Sunglasses and prescription frames for adults and teens.

Adidas Sport Eyewear

March 19, 2025 Press Release

Introducing the new spring sport eyewear collection

Nocs Provisions x Bird Collective: A Collab Honoring Birds

March 18, 2025 Press Release

Limited-edition binocular bundles inspired by the Northern Cardinal and Blue Jay

Helinox Introduces Chair One (re)

March 4, 2025 Press Release

The chair that started it all gets redesigned for more comfort, stability and durability.

Bote Launches Breeze Bloom SUP with Deckpad Made from Algae

March 3, 2025 Press Release

Bloom harvesting process reduces harmful algae and returns clean water to the environment.

Introducing the BTM Pro Jacket: Forloh’s Latest Innovation

February 26, 2025 Press Release

Durable wax ripstop fabric, design tested and 100 percent sourced and Made in the USA.

Elevate Your Look: Arcade Launches the New Motion Belt

February 11, 2025 Press Release

Flagship lifestyle belt features new-to-market stretch technology and buckle construction.

Pedego Partners with Vvolt to Expand Ebike Offerings

January 30, 2025 Press Release

Ebike brand and retailer to offer Vvolt models at locations across the U.S.

Dainese’s D-Air Ski 2 Jacket is a Revolution in Ski Safety

December 12, 2024 Press Release

The next generation of intelligent airbag technology for skiing

Campagnolo Returns to the 2025 World Tour with Team Cofidis

December 4, 2024 Press Release

Campagnolo to outfit Team Cofidis with the Super Record Wireless groupset and Bora Ultra WTO wheels.

Adidas Originals

November 14, 2024 Press Release

Introducing new originals eyewear collection

Adidas Sport Eyewear

November 1, 2024 Press Release

Introducing new sport eyewear collection

1 2 3 4 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips

June 12, 2025

Franklin Sports C45° Paddle Series, Engineered for Precision, Power and Control

June 12, 2025

Adidas Partners with Spanish Soccer Club, Sevilla

June 11, 2025

Game One Forms Apparel Partnership With University of Indianapolis

June 11, 2025

USTA Commits Another $5 Million to Grow Local Tennis Programs

June 10, 2025

Wilson Expands Caitlin Clark’s Signature Basketball Line with Four New Designs

June 9, 2025

TYR Sport Partners with World Aquatics

June 6, 2025

Puma Golf Reimagines the Helsinki for On-Course Performance

June 6, 2025

Report: StockX Puts More Protections in Place to Stymie Counterfeiters

June 5, 2025

Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes

June 5, 2025

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