Perry Ellis International, Inc. (PEI) reported it entered a partnership with the Miami Dolphins, building on its ties with sports, including its recent Tua X Perry Ellis collection.

PEI and the Feldenkreis family, owners of Perry Ellis International, have a storied history of partnering with athletic teams, athletes and the Miami Dolphins. In 1972, the family outfitted Miami Dolphins’ players in suits and other apparel in the brand.

“At Perry Ellis, the ‘Always Ready’ spirit is woven into everything we do,” said Oscar Feldenkreis, president and CEO of Perry Ellis International, Inc. “It’s a kinship we share with the world of sports—a game-winning mindset that the Miami Dolphins exemplify. We’re thrilled to nurture this relationship with the franchise and connect with players and fans through fashion and lifestyle.”  Feldenkreis added. “Our partnership with the Miami Dolphins represents an exciting new chapter for Perry Ellis International. We aim to capture the essence of confidence and versatility that defines the sports community while offering a fresh take on athlete-inspired fashion.”

As a Miami Dolphin’s partner, PEI will support various initiatives, including in-stadium visual experiences and as a support sponsor to key Miami Dolphins Foundation initiatives, including Alumni Weekend Golf Classic and the Draft Weekend Golf Classic. The partnership builds on PEI’s ties with the sports community, including its recent Perry Ellis brand ambassadorship with Dolphins QB Tua Tagovailoa.

Image courtesy Miami Dolphins/USA Today