Los Angeles, CA—March 18, 2024 – Crossover Culture, one of the fastest growing basketball sneaker and apparel brands, is announcing five NIL partnerships with top ranked collegiate and high school players as the brand expands: Rob Dillingham, University of Kentucky freshman; Jacy Sheldon, Ohio State senior; Johnuel “Boogie” Fland, Archbishop Stepinac High (NY) and University of Kentucky signee; Trey Parker, Overtime Elite guard; and Jordan Burks, University of Kentucky forward. These five athletes are the first class at Crossover Culture and will be leading the new wave in the basketball category.

Crossover Culture has built a grassroots community of fans of its high-performance basketball sneakers and apparel, often seen in bright, bold colorways, throughout the nation. Crossover Culture has been worn by some of the top high school and collegiate players, on the court in the NBA and the Olympic Gold Medal game – showcasing the comfort, performance, and durability at all levels. With these new NIL partnerships, Crossover Culture is working collaboratively with each athlete to create personalized content and media that share the stories of both the brand and the player.

Rob Dillingham is an electric playmaking guard at Kentucky, generating significant buzz on every 2024 NBA Draft board. With both his on court and off court moves, Dillingham is known as a leader amongst his peers with an independent mindset who’s never backed down from making his own way.

“Crossover Culture’s products have a great feel. I love the look of what they are doing and definitely appreciate their fresh approach to working with athletes and the overall vision of what they are creating,” said Dillingham.

Jacy Sheldon is a star at Ohio State, winning multiple awards during her career as well as a likely spot in the 1st round of the upcoming WNBA Draft. Among many career awards, Jacy is a finalist for the 2024 Nancy Lieberman Award, given to the top point guard in all of college basketball.

“It’s great to be a part of the first group of athletes partnering with Crossover Culture. I think people are really going to like the new drop and I can’t wait to see what comes next. Not gonna lie, the sneakers are awesome!” said Jacy Sheldon.

A top 100 recruit and NC State commit, Trey Parker is a high-flying athlete who has amassed a massive following around the nation for his electric style at Overtime Elite. A city champ, McDonald’s All-American, and USA U17 Gold Medalist, Boogie Fland, is known for his leadership on and off the floor, never backing down from a challenge, and his unique ability to make tough shots from all over the court. Jordan Burks was the leading scorer in the Overtime Elite circuit, averaging 27 points per game, and has brought his explosive skills to his freshman year at Kentucky.

This spring and summer, you’ll see Crossover Culture across the country hosting tournaments, camps, all-star games and more. Get more info at www.crossoverculture.com and visit www.Dicks.com to check out the sneakers.

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