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Archives: Press Releases
TrainingPeaks Races Forward with Backbone Partnership
Backbone will focus on elevating the brand’s awareness in existing markets and driving growth in new target markets.
Hologenix Partners with Duluth Trading Co. on New Collection
New Duluth Trading underwear and sleepwear collection uses Celliant mineral technology to enhance local circulation and increase cellular oxygenation
CrankTank Expands E-Commerce and Digital Strategy Services to Europe
The agency welcomes Susanne Pfrengle as Managing Director and will open an office in Innsbruck, Austria
Hest Launches New Down Comforter to Elevate Camping Comforts
Available in single and double sizing, the new Down Comforter delivers on Hest’s mission to bring home comfort to the outdoors.
Primus Introduces Fritid Collection of Reusable Containers
Swedish outdoor cooking brand’s new collection of mugs, water bottles, and food containers makes it easy to bring favorite drinks and snacks on adventures
Tentsile Plants 1 Million Trees in Ten Years as Goal of Protecting and Preserving the World’s Forest
Tentsile has reached their target of planting one million trees in ten years.
Italy’s UYN Officially Opens Its Academy for Research and Engineering in Apparel and Sport
38,000- sq. foot laboratory includes next generation product and athlete testing equipment; open to the public
Backcountry and Shaun White Adds Women’s Line of Snowboard Apparel to Namesake ‘Whitespace’ Brand
Global snowboard icon adds a women’s base layer, puffer jacket, and riding kit to growing Whitespace brand
Meindl USA Introduces EuroLight Hunter Collection of Boots
SIDNEY, Neb. (Oct. 12, 2023) – Meindl USA, the exclusive provider of Meindl’s premium and handcrafted footwear in North America, is excited to introduce the EuroLight Hunter collection of men’s and women’s boots. This all-new line redefines performance and comfort in hunting footwear, offering a lightweight, durable and versatile option for a wide range of […]
Camp365 T Model Truck Bed Camper To Hit EV-Truck Market in 2024
Camp365, the fold-out cabin camper manufacturer, announced its Camp365 T Model, its latest platform in the pickup-camper category, is scheduled to begin production in early summer 2024. Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that has minimal impact on range, the T […]
Rocky Talkie’s New 5 Watt Radio Delivers Rugged Dependability for Backcountry Communications
[DENVER, October 13, 2023] – Rocky Talkie, a leading provider of outdoor communication devices, is pleased to announce the launch of the 5 Watt Radio. Designed and tested in the Colorado Rockies to fulfill the communication needs of the most demanding backcountry traveler, the 5 Watt Radio ushers in a new era of performance in […]
Solo Stove Partners With Macy’s Thanksgiving Day Parade
Solo Stove, the home and outdoor lifestyle brand in Solo Brands portfolio, partnered with Macy’s to participate in the 97th Macy’s Thanksgiving Day Parade on November 23, with its “Igniting Memories” float depicting an outdoor campfire scene. The float scene features the Solo Stove Bonfire smokeless fire pit and creates an image of hanging around […]
BOA Drops First Alpine Ski Boot with BOA Fit System
BOA Technology, the creator of the patented BOA Fit System, launched its first Alpine Ski Boot in partnership with four global ski brands—K2, Salomon, Atomic, and Fischer—delivering an “elevated user experience, the durability to withstand the most extreme alpine conditions, and scientifically proven fit and performance advantage backed by athlete validation and a recently published peer-reviewed study,” […]
5.11 Tactical’s latest Apparel line features PrimaLoft Insulation
5.11 Tactical introduced its latest line of technical apparel featuring PrimaLoft Insulation. “We are excited to expand the collaboration between our two great brands and to offer our customers a larger selection of products that live up to our Purpose-Built Gear motto for this fall and winter,” said 5.11’s CEO, Francisco J. Morales. “By combining […]
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