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Archives: Press Releases

Elevate Outdoor Collective (EOC) Launches Collective Progress Initiative Across the Family of Brands
Commits to Net-Zero Emissions by 2050
Mammut teams up with accomplished mountain climber and guide Lindsey Hamm
Hamm partners with the brand because of its long legacy of engineering performance gear for the mountains
Allen Company Launches New Transformative Ear and Eye Protection Brand Ultrx
Louisville, CO: The NSSF reports fifty-six million people in the U.S. enjoy sport and target shooting activities, and that close to 40% of recent gun purchases, were from first time purchasers. ULTRX™, a new transformative brand emerging amongst stagnant shooting industry options, was created to give both new and existing shooters a fresh and modern […]
Ignik Announces Expansion of Refillable Fuel, Introduces New Compact Growler Option
Leaders in refillable propane continue their commitment to eliminating single-use propane waste
The Future Of Cooling Is Here: Igloo Expands Into Active Cooling With New ICF Iceless Electric Compressor Coolers
Available in Five Sizes With Temperature Control Range From Zero to 68 Degrees Fahrenheit

La Sportiva’s Fall 2024 Footwear Collection Includes Signature Shoe from Adam Ondra
Boulder, Colo. (Feb 08, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new fall 2024 footwear collection. The standout of this new collection is the Ondra Comp, a climbing shoe designed, developed, and tested with the world’s strongest climber, Adam Ondra. The Italian brand is also releasing the Trango […]
Baffin Names Record-Setting Endurance Athlete Connor Emeny as Brand Ambassador
Emeny to wear Baffin gear on expedition to break world-record
Arcade Announces POW x Joseph Toney Collab Belt
Keeping Powder Days Alive: Mountain Design on Arcade Adventure Belt Supports POW’s Efforts to Protect Our World
Yakima Unveils Spring 2024 Product Lineup, Redefining How Consumers Pack, Carry and Transport in the Outdoors
Lake Oswego, OR (Feb. 6, 2024) — Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy more than ever before. Designed to enhance outdoor experiences and simplify adventures, the new offerings showcase Yakima’s commitment to quality and innovation which has been […]

Yak Wool Apparel Pioneer Kora Introduces Limited-Edition Sock Range
New Line of Socks Crafted with Kora’s Own Yak Wool and Merino Fibers to Offer Unmatched Warmth, Comfort and Performance
Tifosi Optics Welcomes Stephanie Pi to Brand Ambassador Program
The runner will connect audiences to Tifosi’s passion for health and fitness

Vitamin A Debuts New Swimwear Collection made with Certified Sustainable Material from Hyosung and Hung Yen Knitting & Dyeing
Planet-friendly swimwear brand helps to clean up oceans with new ReLux line
made from ghost fishing nets
Fischer Announces new Freestyle ski Nightstick
The new Nightstick collection crafted to play more
Alpacka Raft Releases Three New Models for 2024
The innovate brand is launching two new tandem packrafts and an update to the Refuge