Allen Company Launches New Transformative Ear and Eye Protection Brand Ultrx

Louisville, CO: The NSSF reports fifty-six million people in the U.S. enjoy sport and target shooting activities, and that close to 40% of recent gun purchases, were from first time purchasers. ULTRX™, a new transformative brand emerging amongst stagnant shooting industry options, was created to give both new and existing shooters a fresh and modern […]

Yakima Unveils Spring 2024 Product Lineup, Redefining How Consumers Pack, Carry and Transport in the Outdoors

Lake Oswego, OR (Feb. 6, 2024) — Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy more than ever before. Designed to enhance outdoor experiences and simplify adventures, the new offerings showcase Yakima’s commitment to quality and innovation which has been […]