Archives: Press Releases

2023 marks the arrival of both Bape’s 30th anniversary and the 20th anniversary of the partnership between the Japanese brand and Adidas Originals. Continuing their year-long celebration, they joined forces again to reimagine the Adidas iconic Forum 84 low silhouette. The sneaker drop comes in signature camo leather construction with co-branded details, including gold tongue […]

Chums, the maker of eyewear retainers and protective accessories for dry-land and water-based activities, revamped its bag and waist pack collections with new models and updated styles. The latest in the brand’s bag collection includes a “cavernous” new addition to its Storm Series line of rolltop dry bags and redesigned models of its Waist Pack Collection “showcasing that […]

Selkirk Sport launched the SLK EVO 2.0 pickleball paddle series, which includes three paddle types to match various player preferences: the EVO Power 2.0, the EVO Control 2.0 and the EVO Hybrid 2.0. The EVO Power 2.0, featuring a G9 Power Carbon Fiber face, is designed for players looking for power and spin control. The 13mm Rev-Hybrid […]

Mountaineer Reinhold Messner and his wife Diane will become advisors and exclusive members of the Brand Council at Jack Wolfskin. The Messners and other international members will work with Jack Wolfskin to develop strategic sustainability concepts and long-term rewilding projects within the newly founded Brand Council. Rewilding is part of Jack Wolfskin‘s Brand Reset. The […]

May 11, 2023; Atlanta, GA – NexTex Innovations, an Atlanta-based textile technology developer that builds strategic partnerships with brands, entrepreneurs, and manufacturers to bring textile innovations to market, is proud to announce that emerging global gym wear brand, SQUATWOLF, has joined its growing roster of TDry™ Technology brand partners. SQUATWOLF was established in Dubai, UAE […]

Outdoor Research announced a strategic partnership with Nikwax that officially launches in September 2023. Under the partnership, Nikwax becomes OR’s preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment—part of OR’s commitment to “transitioning away from intentionally added per- and poly-fluoroalkyl substances (PFAS), which will be virtually complete by the Spring 2024 product […]

Jack Wolfskin announced a new apparel partnership with Bear Grylls, highlighting the “close alignment between both brands.” “Jack Wolfskin is one of the most dynamic but approachable brands in the outdoor space with long-lasting apparel that will benefit anyone who heads outdoors,” Grylls said. “I share their commitment to empowering more people to experience their […]

Vancouver, BC (May 10, 2023) —  tentreeⓇ, the apparel brand best known for planting trees for every item purchased, is excited to announce their partnership today with GoBolt, the Toronto-based technology company building the first sustainable and vertically integrated supply chain network. GoBolt will handle tentree’s ecommerce fulfillment and final mile delivery in select hub […]

“As its name states, the Suunto Vertical is a watch for those aiming to keep moving upwards and onwards, always improving their potential in the outdoors. Its robustness, its size, plus the free online maps wherever you are in the world tell you everything you need to know. This is a watch for people who […]

Annecy, France (May 10, 2023) — Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them all wearing her signature loose-fitting, knee-length Salomon prototype shorts. Along the way, fans on social media have coined them the […]

Adidas Basketball reported that the 2023 WNBA Draft first overall pick, Aliyah Boston, is the newest addition to the brand’s women’s basketball roster. “We are beyond excited to welcome Aliyah to our Adidas Basketball family. She exudes strength, resilience, versatility, and natural skill that is unmatched. I know she’ll leave a lasting impact on the […]

Chaco, the outdoor shoe brand known for the Z sandal, is on the road again with its Fit for Adventure Tour. After two years of touring the country in a vintage school bus, Chaco returns, offering activities at select locations. “Chaco Nation is at the center of everything we do,” said Lauren Poole, Senior Marketing […]

Backpack and outdoor equipment manufacturer Deuter is celebrating its 125th anniversary as Europe’s largest backpack manufacturer. In celebration, the company launched its 125th Anniversary Collection, with eight popular backpack models made with 100 percent recycled and bluesign-certified fabric, signifying Deuter’s “desire to continue to shape the world of mountain sports with evolving innovations and a […]

(E)revolution announced that its June inaugural show’s list of exhibitors exceeds 100 companies. The show is colocated with its sister event, The Big Gear Show, taking place in Denver, CO, at the Colorado Convention Center June 8-11, 2023. Nearly two-thirds of the exhibitors are global e-bike brands and manufacturers. In addition to e-bikes, the show […]

The Big Gear Show released the exhibitor list and floor plan for its upcoming show in Denver, CO, at the Colorado Convention Center June 8-11, 2023. The floor plan incorporates a central product demo zone available to all showgoers and the co-located e-bike expo, (e)revolution, the national e-bike trade and consumer show with over 100 […]