Madrix for elite racers; Amplux 2 Designed for All-Around Performance
Agency: CGPR
Nite Ize Reinvents Ratchet Strap with Four Loaded Systems
CamJam Ratchet Straps feature first removable adjustable positioning and user friendly release
Lowa Boots Unveils 2025 Spring Line Reflecting Today’s Evolving Outdoor Consumer
Core trail running category expanded more options available for hiking performance and everyday pursuits
Houdini Sportswear Spring/Summer 2024 Line Arrives at Retail
100 percent of Houdini Products are PFAS free, made from recycled, renewable, biodegradable and Bluesign certified materials
Nite Ize Celebrates 35 Years of Inventing Solutions to Life’s Daily Challenges
Notable inventions include the Original Gear Tie, Steelie the first magnetic phone mount and Tru Zip, the first waterproof zipper
Vibram Soles Give New Bedrock Cairn Evo Sandal and Desert Clay Mountain Clog a Traction Boost
Marblehead, Mass. (Feb. 15, 2024) – After tens of thousands of miles trekking, rafting, and biking in Cairns, Bedrock’s flagship sandals are getting an upgrade for SS24 with the new Cairn Evo series—an evolution in both fit and function. From the ground up, Cairn Evo and Evo Pro sandals are now more durable and grippy […]
Nite Ize Introduces Four Modern Evolutions of the Keychain
Boulder, Colo. – January 23, 2024 – Nite Ize, a leading manufacturer of innovative solution-based products, today launched the Medallion Key Carabiner, Medallion Key Lanyard, GearLine Mini Key Organizer and O-Series Keychain. Available at retail in February, the sleek new keychains offer easy key attachment and detachment with secure closures for confident carrying. “We love […]
ISPO ‘23: Houdini leads with sustainability, Polartec collab
Challenges brands to up their commitment to the planet and expands Ride Clean initiative for riders and skiers
UYN Sports signs Bode Miller as first U.S. Brand Ambassador
Bode Miller Natyon 3.0 Base Layer Line to Launch in US starting this winter season.
Outdoor Retailer Moosejaw to Open Salt Lake City Location
Local Community and Outdoor Industry invited to Celebrate Grand Opening Weekend Oct. 21-Oct. 22
Italy’s UYN Officially Opens Its Academy for Research and Engineering in Apparel and Sport
38,000- sq. foot laboratory includes next generation product and athlete testing equipment; open to the public
LifeStraw Debuts LifeStraw Go Stainless Steel, Its First Insulated Stainless Steel Water Bottle With Filter
Expanding LifeStraw’s sustainability and social impact commitments
Slinger Bag Exceeds International Order Forecasts, Seeing Increasing Momentum In Japan, Scandinavia, Switzerland, And The UK
Baltimore, MD, August 12, 2020 — Slinger Bag Inc. (OTC: SLBG), a sports brand focused on innovating game improvement technology and equipment, today announced it exceeded order forecasts seeing steady order momentum in Japan, Scandinavia, Switzerland and the United Kingdom. Specifically: in the UK, Slinger Bag has sold out its availability several times since launching […]
Nite Ize Updates GearLine Organization System
Now available in a tactical color option
Nite Ize Expands Mobile Holster Line Offering Larger Sizes
XXL size accommodates today’s largest phones
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