Norrøna is working with the Chinese company Topsports to open stores in China
Agency: rygr
Superfeet Commits to Innovation with Brand Evolution
Superfeet’s brand evolution showcases nearly five decades of biomechanical innovation and leadership
Superfeet Named Insole Supplier of the PWHL
Superfeet to provide athletes with hockey insoles engineered for performance and support on the ice
Ortovox and Cody Townsend Announce Partnership
Big-mountain Icon Townsend joins Ortobox as avalanche safety gear ambassador
Phantom Glide Releases New Nordic Formula
Salt Lake City-based company announces permanent base treatment optimized for cross-country skiing
Ortovox W26 Apparel Delivers New Materials, Modern Fit
DownWool, MetaWool materials set new standards in freeride insulation and new North American style
Lectric eBikes Unveils Upgraded Cargo eBike, XPedition 2.0
The celebrated XPedition cargo eBike receives game-changing upgrades without a price increase
Deuter and HydraPak Team Up to Enhance Hydration for Outdoor Adventurers
HydraPak to create custom hydration systems for Deuter backpacks starting in 2025
Deuter Launches Revolutionary 3D Printed Back System
The new Hiline mountain bike backpack series is first to feature new back system
Superfeet and Work Right NW Partner to Enhance Workplace Safety and Employee Well-Being
Ferndale, Wash. (June 21, 2024) – Superfeet, the global insole leader, and Work Right NW, a premier provider of workplace injury prevention solutions, today announces a strategic partnership to improve employee well-being and safety in the industrial work setting. Together, Superfeet and Work Right NW offer comprehensive solutions to help reduce musculoskeletal disorders, one of […]
Rumpl Launches New Partnership with Respected Whitewater Outfitter Oars
Rumpl’s comfort-centered products will amplify Oars rafting experiences across the West
The North Face and Icebreaker Introduce Capsule Collection Inspired by Nature
Crafted for adventure, this merino wool and plastic-free fibre collection awakens a new era of adventure wear
Rumpl Bets Big on Summer Camp through New Partnership with American Camp Association
The premium outdoor brand seeks to connect with families and Gen Z outdoor enthusiasts through the nonprofit and its extensive network of counselors and campers
Ortovox Again Earns Fair Wear Foundation Leader Status for Ethical, Sustainable Practices
Boulder, Colo. (March 6, 2024) – Ortovox, a mountain sports brand known for its commitment to safety and sustainability, has been awarded Leader Status by the Fair Wear Foundation (FWF) for the fifth time. This achievement recognizes ORTOVOX’s ongoing dedication to ethical and sustainable practices throughout its entire supply chain. “To be awarded Leader Status […]
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
Three adventure athletes, Amie Engerbretson, Megan Dingman and Rémy Métailler, join Norrøna’s team of inspiring athletes
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