A cushioned ride with unparalleled grip and a customized fit
Agency: Big Fish Collective
Altra Running Unveils the New Torin 8 and Torin 8 GTX
Elevating the Torin legacy to keep up with runner ambitions and the demands of any condition.
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Altra Elevates the Trail Experience with Lone Peak 9 Family
The best-selling trail shoe gets upgraded with more durability, grip and comfort for any terrain.
Altra Brings Back the King MT 2 Trail Runner
The ultimate off-trail shoe for challenging terrain
Altra Unveils the New Olympus 6 and Olympus 6 Hike GTX Models
Redefining comfort and grip for trail runners and hikers
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Tembo Chalk Co. Now Available in Pay-By-The-Scoop at Mountain Equipment Company Stores
The eco-friendly climbing chalk is now available in five MEC stores across Canada.
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Altra Launches the Mont Blanc Carbon
The brand’s well-loved trail racing shoe is now faster than ever with a full-length Carbitex carbon plate, increased grip and durability.
Tilley X MEC Launch Packable Travel Hats
Two Canadian icons collaborate to create a hat for any and all adventures.
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
Offering runners increased protection and an improved fit on the trail.
Zeal Optics and Haa Aani Alliance Unveil Collaborative Ski Gear with a Purpose
Haa Aani Alliance gear sales protect free-flowing rivers and salmon spawning grounds