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Agency: Big Fish Collective

Altra Announces the All-New Timp 5 with BOA

February 6, 2025 Press Release

A cushioned ride with unparalleled grip and a customized fit

Altra Running Unveils the New Torin 8 and Torin 8 GTX

February 3, 2025 Press Release

Elevating the Torin legacy to keep up with runner ambitions and the demands of any condition.

Altra Expands Athlete Roster

January 22, 2025 Press Release

The brand is thrilled to add trail runner Hans Troyer to the team.

Altra Elevates the Trail Experience with Lone Peak 9 Family

January 6, 2025 Press Release

The best-selling trail shoe gets upgraded with more durability, grip and comfort for any terrain.

Altra Brings Back the King MT 2 Trail Runner

August 2, 2024 Press Release

The ultimate off-trail shoe for challenging terrain

Altra Unveils the New Olympus 6 and Olympus 6 Hike GTX Models

July 4, 2024 Press Release

Redefining comfort and grip for trail runners and hikers

Tembo Chalk Co. Now Available in Pay-By-The-Scoop at Mountain Equipment Company Stores

April 15, 2024 Press Release

The eco-friendly climbing chalk is now available in five MEC stores across Canada.

Altra Launches the Mont Blanc Carbon

February 27, 2024 Press Release

The brand’s well-loved trail racing shoe is now faster than ever with a full-length Carbitex carbon plate, increased grip and durability.

Tilley X MEC Launch Packable Travel Hats

February 22, 2024 Press Release

Two Canadian icons collaborate to create a hat for any and all adventures.

Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel

January 22, 2024 Press Release

Offering runners increased protection and an improved fit on the trail.

Zeal Optics and Haa Aani Alliance Unveil Collaborative Ski Gear with a Purpose

October 10, 2023 Press Release

Haa Aani Alliance gear sales protect free-flowing rivers and salmon spawning grounds

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Report: StockX Puts More Protections in Place to Stymie Counterfeiters

June 5, 2025

Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes

June 5, 2025

New Era Inks On-Field Partnership With Major League Soccer

June 5, 2025

G-Form Drops RideWire Collection in Collab with Emil Johansson

June 5, 2025

Champion Launching Tom Aspinall Collection; Signs UFC HW Champ to Long-Term Partnership

June 5, 2025

Under Armour Replaces New Balance as University of Denver Partner

June 4, 2025

Culture Shift: Americans Are Ditching Fitness Influencers and Trusting Themselves

June 4, 2025

Nike Replaces Adidas as Sponsor of the UT San Antonio

June 3, 2025

New Balance Expands BC Partnership to Include Football

June 3, 2025

Birkenstock Introduces Self-Care Footwear Line at LA Pop-Up Shop

June 2, 2025

Read More SGB Today Stories

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