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Agency: Big Fish Collective

Altra Announces the All-New Timp 5 with BOA

February 6, 2025 Press Release

A cushioned ride with unparalleled grip and a customized fit

Altra Running Unveils the New Torin 8 and Torin 8 GTX

February 3, 2025 Press Release

Elevating the Torin legacy to keep up with runner ambitions and the demands of any condition.

Altra Expands Athlete Roster

January 22, 2025 Press Release

The brand is thrilled to add trail runner Hans Troyer to the team.

Altra Elevates the Trail Experience with Lone Peak 9 Family

January 6, 2025 Press Release

The best-selling trail shoe gets upgraded with more durability, grip and comfort for any terrain.

Altra Brings Back the King MT 2 Trail Runner

August 2, 2024 Press Release

The ultimate off-trail shoe for challenging terrain

Altra Unveils the New Olympus 6 and Olympus 6 Hike GTX Models

July 4, 2024 Press Release

Redefining comfort and grip for trail runners and hikers

Tembo Chalk Co. Now Available in Pay-By-The-Scoop at Mountain Equipment Company Stores

April 15, 2024 Press Release

The eco-friendly climbing chalk is now available in five MEC stores across Canada.

Altra Launches the Mont Blanc Carbon

February 27, 2024 Press Release

The brand’s well-loved trail racing shoe is now faster than ever with a full-length Carbitex carbon plate, increased grip and durability.

Tilley X MEC Launch Packable Travel Hats

February 22, 2024 Press Release

Two Canadian icons collaborate to create a hat for any and all adventures.

Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel

January 22, 2024 Press Release

Offering runners increased protection and an improved fit on the trail.

Zeal Optics and Haa Aani Alliance Unveil Collaborative Ski Gear with a Purpose

October 10, 2023 Press Release

Haa Aani Alliance gear sales protect free-flowing rivers and salmon spawning grounds

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Pacsun Embraces Understated Luxury with Field of Study Collection

June 26, 2025

Macron Extends Contract with UEFA for Referee Kits

June 26, 2025

GCOOS Develops New Open-Source Tool for Accessing Ocean Data

June 26, 2025

Bobs From Skechers Awards Paws for a Cause Design Scholarships

June 25, 2025

Garmin’s Gradient Simulator Raises Bar on Indoor Cycling

June 24, 2025

PGA Tour Superstore Owner Grants $10M to Non-Profit The First Tee

June 24, 2025

Castore Partners with English Rugby Club Leicester Tigers

June 21, 2025

Tom Brady Unveils Hall of Excellence at Fontainebleau Las Vegas

June 19, 2025

Tagmarshal Expands Commitment to European Market

June 19, 2025

Association of Golf Merchandisers Creates Merchandiser of the Year Award

June 18, 2025

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