The transformative power of today’s women’s running apparel, and how the industry is working against “body shamers.” By Jahla Seppanen Historically, the female body has been a battleground. It has been exploited, shamed, ridiculed and objectified. Everyone from politicians to brands, magazines and people on the street have something to say about how it should […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Sports Market Shines for TomTom in Q2; Keep Watch on HD Map Investments
GPS brand reports double-digit growth for sports category during the second quarter. Plus, find out why the latest advances in the field could come from the automated vehicle trend.
Under Armour Spends $70.3 Million on New Headquarters Site
Under Armour reportedly purchased land in Port Covington, one of the largest urban renewals projects in the country taking place on the Baltimore, MD waterfront, in what The Baltimore Sun purports would be the brands new headquarters. The space cost the brand $70.3 million.
Photos from OutDoor Friedrichshafen 2016
By David Clucas SGB is back in the U.S. after last week’s trip to OutDoor Friedrichshafen 2016 in Germany, where we reported on the top trends and business news from one of Europe’s largest outdoor shows. Today, we take a final look at the show in photos with the brands, events and booth designs that caught our attention. Call it […]
At Friedrichshafen 2016, Europeans See Uptick in Sales With a Few Uncertainties
While last season’s weak early winter (in Europe and in North America) and plenty of talk surrounding Brexit added some uncertainties for the outdoor industry across the pond, the general mood was optimistic.
Core To The Bone
Ultimate Direction comes back from the dead to lead specialty through the hydration depression. By Jahla Seppanen You know that moment on a long run when your knees start to grind and the sloshing in your hydration pack quiets? Out of gas and time to panic — this is the tipping point that separates the […]
These Eight New Outdoor Products Won Gold At Friedrichshafen
Which new outdoor products for 2017 are catching eyes in Europe?
Live at Outdoor Friedrichshafen – Day 2
SGB is live at Outdoor Friedrichshafen 2016 in Germany, bringing our U.S. readers a glimpse at some of the top trends, news and products coming out of Europe.
SGB Live At OutDoor Friedrichshafen 2016
SGB has made the trip overseas to Friedrichshafen, Germany to get a first-hand look at Europe’s outdoor industry from one of region’s largest trade shows — OutDoor 2016.
With Upheld Suspension, Tom Brady Still Cashes In From Under Armour
In the wake of New England Patriots QB being denied by the U.S. Second Circuit Court of Appeals after submitting a petition to rehear his suspension case, Tom Brady will continue to bank on a smart endorsement deal he secured with Under Armour six years ago.
Skirt Sports Goes Brick-and-Mortar
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
First Look at Nike’s New (Advanced) Bra Collection
Nike is gearing up to release its updated bra collection, the Nike Pro Bra line, to be available online on July 11 and in retail locations on July 14.
With Sports Authority Trademark in hand, Dick’s Keeps Competition at Bay
In a move likely to make sure that its competition isn’t resurrected by a new owner, Dick’s Sporting Goods purchased the Sports Authority’s brand name and other intellectual property at bankruptcy auction.
Despite Bankruptcy, Employees Praise Sports Authority
15,000 jobs to be lost, but no pitchforks and torches here. We look at why the sporting goods retailer still gets favorable reviews.
The Andy Warhol of Activewear
How legging brand GoldSheep got in the gymbags of style makers and celebrities to become an underground sensation. By Jahla Seppanen Consumers and retailers alike are constantly on the hunt for the next big brand or apparel essential. In a snap you see celebrities all sporting the same plain white tennis shoe or cropped […]
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