By David Clucas SGB is back in the U.S. after last week’s trip to OutDoor Friedrichshafen 2016 in Germany, where we reported on the top trends and business news from one of Europe’s largest outdoor shows. Today, we take a final look at the show in photos with the brands, events and booth designs that caught our attention. Call it […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
At Friedrichshafen 2016, Europeans See Uptick in Sales With a Few Uncertainties
While last season’s weak early winter (in Europe and in North America) and plenty of talk surrounding Brexit added some uncertainties for the outdoor industry across the pond, the general mood was optimistic.
Core To The Bone
Ultimate Direction comes back from the dead to lead specialty through the hydration depression. By Jahla Seppanen You know that moment on a long run when your knees start to grind and the sloshing in your hydration pack quiets? Out of gas and time to panic — this is the tipping point that separates the […]
These Eight New Outdoor Products Won Gold At Friedrichshafen
Which new outdoor products for 2017 are catching eyes in Europe?
Live at Outdoor Friedrichshafen – Day 2
SGB is live at Outdoor Friedrichshafen 2016 in Germany, bringing our U.S. readers a glimpse at some of the top trends, news and products coming out of Europe.
SGB Live At OutDoor Friedrichshafen 2016
SGB has made the trip overseas to Friedrichshafen, Germany to get a first-hand look at Europe’s outdoor industry from one of region’s largest trade shows — OutDoor 2016.
With Upheld Suspension, Tom Brady Still Cashes In From Under Armour
In the wake of New England Patriots QB being denied by the U.S. Second Circuit Court of Appeals after submitting a petition to rehear his suspension case, Tom Brady will continue to bank on a smart endorsement deal he secured with Under Armour six years ago.
Skirt Sports Goes Brick-and-Mortar
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
First Look at Nike’s New (Advanced) Bra Collection
Nike is gearing up to release its updated bra collection, the Nike Pro Bra line, to be available online on July 11 and in retail locations on July 14.
With Sports Authority Trademark in hand, Dick’s Keeps Competition at Bay
In a move likely to make sure that its competition isn’t resurrected by a new owner, Dick’s Sporting Goods purchased the Sports Authority’s brand name and other intellectual property at bankruptcy auction.
Despite Bankruptcy, Employees Praise Sports Authority
15,000 jobs to be lost, but no pitchforks and torches here. We look at why the sporting goods retailer still gets favorable reviews.
The Andy Warhol of Activewear
How legging brand GoldSheep got in the gymbags of style makers and celebrities to become an underground sensation. By Jahla Seppanen Consumers and retailers alike are constantly on the hunt for the next big brand or apparel essential. In a snap you see celebrities all sporting the same plain white tennis shoe or cropped […]
Are Smart Shoes a Dumb Idea?
In the race to create fit-tracking footwear, we break down the specs we want and what Under Armour, Lenovo and other brands are promising to offer.
One-on-One with Jim Pisani, President, VF Licensed Sports Group & Majestic Athletic
The man who holds team sports on his shoulders. By Jahla Seppanen While Jim Pisani was selling sodas at PepsiCo as VP of Customer Development and Mac and Cheese at Kraft General Foods as Regional Sales Manager, he used his down time to play sports. The college soccer player turned coach grew up on the […]
Industry VOICES – Allisson Pattillo, The Wild Writing Runner
From middle school classes with Judy Blume to CNN and Runner’s World, a mother, runner, mochi-lover keeps her pen on the pulse of our industry. By Jahla Seppanen Allison Pattillo is part of the legion of freelance running writers, taking her lust for distance and speed to the page. Having dozens of elite athlete interviews […]
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