Adidas x Beyoncé Ivy Park Collection
SGB TodayThe Adidas x Beyoncé Ivy Park capsule collection for Spring 2020 will be available at retail and... (Read More)
Author: Teresa Hartford
Adidas x Ninja ‘Time In’ Nite Jogger
SGB TodayHaving announced their partnership in August 2019, Adidas and Ninja announced today the launch of... (Read More)
Mountain Hardwear AR App Brings The Ski Shop To You
SGB TodayContinuing their partnership with Gore-Tex technical apparel for snowsports, Mountain Hardwear has... (Read More)
Puma Brings The World Of Sport + Gaming Closer Together
SGB TodayShaping product to meet the needs of Gamers, Puma, in August, introduced the Playseat. Puma spent... (Read More)
The Latest Innovation In Sports Bra Technology From Nike
SGB TodayIf you’re not familiar with the history of the sports bra for women, it’s important to call out... (Read More)
Hilleberg Tents … Conversation with CEO Petra Hilleberg
SGB TodayFounded in 1971 in Sweden by Bo Hilleberg, the very first Hilleberg tents were ridge models,... (Read More)
Material Innovation … Outlier’s Experiment 200 Ecstasy In The Rain Jacket
SGB TodayToday, Outlier dropped the Ecstasy In The Rain Jacket*, a lightweight rain shell for travel and... (Read More)
Darn Tough Vermont Appoints Director Of E-Commerce
SGB UpdatesDarn Tough Vermont, U.S. manufacturer of performance outdoor and lifestyle socks, announced the... (Read More)
Rossignol Set To Open NYC Retail Location In Downtown SoHo
SGB UpdatesRossignol is poised to launch a pop-up boutique in New York’s SoHo neighborhood timed for the... (Read More)
Inov-8 Adds Graphene Grip To The X-Talon Range
SGB TodaySince launching in 2008, the X-Talon has been Inov-8’s best-selling off-road footwear... (Read More)
Rawlings, The Official Glove Of The MLB
SGB TodayA new licensing agreement between the MLB and Rawlings makes the brand an official glove partner... (Read More)
“Drawn From Here” … A Film Created By Pro Skier Eric Pollard
SGB TodayEric Pollard grew up in Oregon at the base of Mt. Hood. He strapped on a pair of skies at the ripe... (Read More)
Reebok Forever Floatride GROW
SGB TodayReebok is committed to reducing virgin polyester from its material mix and eliminating it... (Read More)
Happy Birthday Klaus Obermeyer … Celebrating 100 Years Of Positivity
SGB TodayEvery day is a positive day with industry Icon Klaus Obermeyer who Today celebrates 100 years of... (Read More)
Mystery Ranch Celebrates 20 Years Of Pack Making
SGB TodayBy Teresa Hartford Mystery Ranch, located in Bozeman, MT, was started by industry veteran Dana... (Read More)
TMC Develops First Global Microfiber Shedding Test For The Textile Industry
SGB TodayThe Microfibre Consortium (TMC) announced the details of a microfibre shedding test method to its... (Read More)
Hi-Tec Lifestyle Officially Launches In North America
SGB UpdatesApex Global Brands announced this week that Hi-Tec Lifestyle made its North American debut... (Read More)
Zion National Park Was Originally Named Mukuntuweap National Monument
SGB TodayBy Teresa Hartford Zion National Park is the third most visited national park behind the Great... (Read More)
Conversation With Nicky Spinks, The Last Woman Standing At This Year’s Barkley Marathon
SGB TodayBy Teresa Hartford The Barkley Marathon is one of the hardest races in the world of ultrarunning.... (Read More)
Conversation With The Master Of Landing Switch In Deep Snow, Nick McNutt
SGB TodayBy Teresa Hartford British Columbia native, big mountain pro skier and award-winning star of Teton... (Read More)