IHRSA Rebrands to Health & Fitness Association 

IHRSA president and CEO Liz Clark announced a new name for the organization, the Health & Fitness Association during her address before the keynote at the Association’s convention and trade show on March 6 in Los Angeles.

PrimaLoft Hires Anne Cavassa as New President

PrimaLoft, Inc. hired industry veteran Anne Cavassa as president, joining CEO Mike Joyce. She assumes responsibility for day-to-day operations, and the two will collaborate to advance company growth.

Nocs Provisions x Outdoor Voices Release Summer-Ready Collab

Nocs Provisions, the maker of binoculars, monoculars and accessories, announced a limited-edition collection in partnership with Outdoor Voices, a technical apparel brand. The collection includes Nocs’ Standard Issue Binoculars, Nocs x OV Explore Graphic Shortsleeve and Nocs x OV Explore Tote with graphics designed by Spencer Pidgeon.  “We are so excited to be working with […]

Fanatics’ Mitchell & Ness Brand Increases College Roster

Mitchell & Ness, a provider of vintage and lifestyle sports apparel and part of the Fanatics Commerce business, announced it is expanding its partner and product portfolio across collegiate apparel.  In alignment with Fanatics and the company’s College division, Mitchell & Ness is entering the college merchandise market with a larger presence this fall, marrying […]

Salewa Unveils Progressive Trekking Collection For S/S 2024

Salewa NA, the mountain sports company owned by the Oberalp Group, released its Progressive Trekking Collection ahead of the Spring/Summer 2024 season, featuring products made from natural fibers for newcomers and veteran adventurers. The apparel combines natural fibers, including hemp and merino wool, with synthetic materials and includes the Puez Hemp/Durastretch 2/1 Hybrid Jacket and Pant, made with […]

Saucony Releases Aura TR and Endorphin Rift Trail Shoes

Saucony expanded its shoe collection with the Aura TR and Endorphin Rift. The Aura TR is an entry trail shoe for runners built with VersaRun cushioning and 4mm lugs. The optional GTX upgrade ensures feet stay dry through all-season wear. The Endorphin Rift provides trail runners with a high-performance option similar to the Endorphin Speed […]

Selkirk Sport Steps Into Footwear Designed For Pickleball

Selkirk Sport, the manufacturer of pickleball equipment, is expanding its product range by launching the S01 Pro Court Shoe and S02 Premium Court Shoe.  The  S01 Pro Court Shoe, the first shoe introduced by Selkirk Labs, enables faster movement on the court. Key features include a ladder lacing system, breathable fabric and an extended sole wrap […]

Snow Peak x Sundance Mountain Resort Partner To Elevate Camping Experience

Snow Peak USA signed an agreement with Sundance Mountain Resort, based in Sundance, UT, to expand on its existing contract to bring an “elevated” camping experience to the resort. As part of the agreement, Snow Peak will outfit the camping experience with amenities, including custom platform tents, king-sized beds, linens, and a suite of Snow […]

Polartec Introduces Fresh Face Metal-Free Odor Reducer 

Polartec, a Milliken & Company brand, launch edFresh Face, a natural, renewable odor reducer for fabric technologies. The plant-based deodorizer offers a sustainable alternative to traditional fabric fresheners, leveraging the power of botanical mint oil. Debuting this season across Polartec Delta fabrics, the addition of Fresh Face technology minimizes odors within a garment. Fresh Face […]

UYN Sports Introduces Self Layer Collection For S24

UYN, the technical sportswear manufacturer based in Italy, introduced a Self Layer collection for men and women that is “100 percent bio-based with a patented design using one tube of fabric with one seam and no cuts.” Combining the functionality of a base layer with the look of a shirt, UYN uses “Fullmotion construction that […]

Wolff E-Bikes Adds U.S. Sales Team

Canada’s Wolff E-Bikes recently hired Mike Russell and Wayne Mansfield to head up its U.S. sales team and to service the company’s 80 U.S. retailers within its 130-store fleet.

Inov-8 Launches “Waterproof Cushioned Rockets” For The Feet

Inov-8 launched the RocFly G 390 GTX boot and RocFly G 350 GTX shoe for hikers, walkers and outdoor enthusiasts featuring Graphene in the foam cushioning and rubber outsoles and Gore-Tex waterproofing in the upper. Inov-8 is calling the shoes “waterproof cushioned rockets” for the feet. Graphene, “the world’s strongest material,” strengthens and increases elasticity properties into the […]

Gnarly Nutrition Hires Head Of Marketing

Gnarly Nutrition recently hired John Perry to head up its Marketing department. Perry brings over two decades of strategic and creative marketing experience to the role, including working at Creminelli and Backcountry.

Thermore—From The Mountains To The Oceans

In a press release, Thermore reported on its latest product development, Ecodown Fibers Ocean, which follows below. “How can a product designed for mountain sports positively impact our oceans? Everything on our planet is connected, so here’s how the thermal insulation experts of Thermore are helping to make oceans cleaner. Thermore’s commitment to clean oceans […]