Ken Ross has joined Exxel Outdoors as Vice President of Key Accounts, announced Harry Kazazian, Chairman and CEO of the company.
Author: SGB Media

Green Room Wins Best Use Of Experiential Tech At 2020 Campaign Tech Awards
Brand and retail design consultancy Green Room won this year’s 2020 Campaign Tech Award by showcasing their partnership with Puma. The award was for Best Use of Experiential Tech in the design, development and building of the brand’s industry-first, multi-sensory, immersive digital Skill Cube experience created for the opening of Puma’s 5th Avenue, NYC flagship store.

Planet Fitness Sees Market Share Opportunities Post-Pandemic
Speaking at the 2020 Jefferies Virtual Consumer Conference, Christopher Rondeau, CEO, Planet Fitness, said gym visits continue to improve with member workouts at almost 80 percent to 85 percent year-ago levels, but he sees ongoing challenges continuing and expects pressures will create sizeable market share opportunities for Planet Fitness.

Hibbett Sports Opens Winston-Salem Store
Hibbett Sports announced the opening of the newest Winston-Salem, NC store located at 1223 Silas Creek Parkway in Parkway Plaza.

Winnebago Sees Backlogs Soar As People Head Outdoors
Winnebago Industries, one of the leading manufacturers of recreational vehicles (RVs), said backlogs at the close of the third quarter ended May 30 vaulted 86.7 percent in units in Towables and 99.2 percent in Motorhomes. The gains reflect a strong rebound in dealer demand in May as April was the month most impacted by COVID-19 coupled with a yearning by consumers to be outdoors.

GOA ConnectHub Welcomes Independent Specialty Retailers For S21 Planning + Buying
Grassroots Outdoor Alliance (GOA) opened its “ConnectHub” to specialty independent retailers to engage with vendor brands for Spring 2021 planning and buying.

Sperry Names New VP Design & Development
Sperry, a division of Wolverine World Wide, Inc., has named Sean McDowell the new vice president of design and product development. In this role, he will focus on driving product innovation and elevating the Sperry brand.

Under Armour Extends Sponsorship With Texas Tech
Under Armour agreed to a four-year sponsorship extension with Texas Tech University, according to a report from the Baltimore Business Journal.

Crocs Disputes Outbreaks At Dayton Distribution Center
Crocs released a statement to clarify inferences drawn from public comments made last Thursday during Ohio Governor Mike DeWine’s about a viral “outbreak” taking place at its Dayton distribution center.

NCAA Study Finds Student-Athletes Thrive In Life After Graduation
An NCAA study finds that college graduates who participated in NCAA athletics enjoy a host of positive long-term life outcomes at greater rates than non-athletes, among them wellbeing.

Australian FItness Giant F45 To Go Public In U.S. After Merger
Australian fitness chain F45 Training will go public in the U.S. after reaching a deal to be acquired by Crescent Acquisition, a special purpose acquisition company backed by investment firm Crescent Capital. F45’s Co-founder and Chief Executive Adam Gilchrist will continue to run the fitness chain.

OBIT: Frank Dassler
Frank Dassler, grandson of Puma founder Rudolf Dassler, has passed away at the age of 64. He was managing director of the Puma subsidiary in the USA from 1985 to 1987 and group general counsel at Adidas from 2004 to 2018.

Arc’teryx Recognized As One of The Best Workplaces In British Columbia
Arc’teryx Equipment has been named to the list of 2020 Best Workplaces in British Columbia. Arc’teryx received this honor after a thorough and independent analysis conducted by Great Places to Work.

UConn To Drop Four Sports
The University of Connecticut will eliminate four sports in the cost-saving move. Affected programs are men’s cross country, women’s rowing, men’s swimming & diving and men’s tennis.

Eddie Bauer Joins Facebook Boycott
Eddie Bauer will pull its advertisements from Facebook in support of the w “#StopHateforProfit” campaign.