Green Room Wins Best Use Of Experiential Tech At 2020 Campaign Tech Awards

Brand and retail design consultancy Green Room won this year’s 2020 Campaign Tech Award by showcasing their partnership with Puma. The award was for Best Use of Experiential Tech in the design, development and building of the brand’s industry-first, multi-sensory, immersive digital Skill Cube experience created for the opening of Puma’s 5th Avenue, NYC flagship store.

Planet Fitness Sees Market Share Opportunities Post-Pandemic

Speaking at the 2020 Jefferies Virtual Consumer Conference, Christopher Rondeau, CEO, Planet Fitness, said gym visits continue to improve with member workouts at almost 80 percent to 85 percent year-ago levels, but he sees ongoing challenges continuing and expects pressures will create sizeable market share opportunities for Planet Fitness.

Winnebago Sees Backlogs Soar As People Head Outdoors

Winnebago Industries, one of the leading manufacturers of recreational vehicles (RVs), said backlogs at the close of the third quarter ended May 30 vaulted 86.7 percent in units in Towables and 99.2 percent in Motorhomes. The gains reflect a strong rebound in dealer demand in May as April was the month most impacted by COVID-19 coupled with a yearning by consumers to be outdoors.

Sperry Names New VP Design & Development

Sperry, a division of Wolverine World Wide, Inc., has named Sean McDowell the new vice president of design and product development. In this role, he will focus on driving product innovation and elevating the Sperry brand.

Australian FItness Giant F45 To Go Public In U.S. After Merger

Australian fitness chain F45 Training will go public in the U.S. after reaching a deal to be acquired by Crescent Acquisition, a special purpose acquisition company backed by investment firm Crescent Capital. F45’s Co-founder and Chief Executive Adam Gilchrist will continue to run the fitness chain.

OBIT: Frank Dassler

Frank Dassler, grandson of Puma founder Rudolf Dassler, has passed away at the age of 64. He was managing director of the Puma subsidiary in the USA from 1985 to 1987 and group general counsel at Adidas from 2004 to 2018.

UConn To Drop Four Sports

The University of Connecticut will eliminate four sports in the cost-saving move. Affected programs are men’s cross country, women’s rowing, men’s swimming & diving and men’s tennis.