Leica Camera, the maker of cameras and sports optics, appointed Mike Giannattasio as president of its North American division effective July 1. Giannattasio is replacing longstanding President Roger Horn, who is retiring after 40 years of service.

Giannattasio joins Leica with over 30 years of experience with legacy precision brands, such as Montblanc North America, Christian Dior Watches, Breguet, and Swatch Group. Before joining Leica, Giannattasio held the position of president of Silhouette International.

Matthias Harsch, CEO of Leica Camera AG, said, “Mike’s background will bring a new layer of expertise and experience to our leadership team here at Leica. We look forward to his impact on our brand and distribution strategy in the ever-changing optical industry, and how he envisions Leica’s growth as a leader in the space.”

Roger Horn retired from his position as president of Leica Camera USA following a successful 40-year career. Horn paved the way for Leica’s growth and development in North America and its reputation in innovation, quality and cutting-edge technology in the world of optics.

“It is with the deepest gratitude that we thank Roger for his vast contributions to the Leica family. Roger has helped drive this company to its current success since his first day over 40 years ago and we are very appreciative for his leadership over the years. Therefore, I’m very happy that we are currently evaluating in what role Roger can remain a part of the Leica family, so that we can continue to benefit from his expertise and perspective.” says Dr. Andreas Kaufmann, chairman of the Supervisory Board of Leica Camera AG.

Leica Camera, headquartered in Wetzlar, Germany with a second production site in Vila Nova de Famalicão, Portugal, is an internationally operating manufacturer of cameras and sport optics products including binoculars and rifle scopes.

Photo courtesy Leica Camera