Tsedo Sherpa-Ednalino, SGB 40 Under 40 Class of 2016
Chief Operating Officer | Sherpa Adventure Gear My primary responsibility at Sherpa Adventure Gear is to maintain the unique brand story and heritage while continuing to develop the brand identify within the industry. I grew up in the Pacific Northwest and continue to live there with my family. I love to travel the world and […]
It’s Rabbit Season
The brainchild of a former Adidas and Deckers brand manager and a cross-country athlete, the newest name in running apparel goes local to manufacture and sell. By Jahla Seppanen Monica DeVreese and Jill Deering set out on their standard bi-weekly group run through Santa Barbara, CA when the idea struck to create their own running apparel […]
Peter Shean, SGB 40 Under 40 Class of 2016
Vice President of Sales | Hi-Tec & Magnum Peter Shean’s path into the Sporting Goods Industry began when he earned a full scholarship to play football at Boston College from 2000/05. Peter was a three-year starter, named to the Big East “All freshman team,” and earned a Big East Championship. Fast forward … Peter found […]
Jennifer Shea, SGB 40 Under 40 Class of 2016
National Sales Manager | Honey Stinger Jennifer is the National Sales Manager for Honey Stinger but prefers the title “worker bee at the Honey Stinger hive.” To support her professional growth and to strengthen her business relationship and leadership skills, Jennifer is an active community volunteer for organizations that have a personal meaning for her, […]
Power Suit
SGB asked some of the queenpins of women’s running: What piece of apparel makes you feel most powerful? By Jahla Seppanen Oiselle Founder Sally Bergesen | Roga Shorts “The Roga Shorts! This is the style that started it all, and still makes me feel fast, fierce and feminine.” Rabbit Co-founder, Monica DeVreese | Bunny Hop Tank “I […]
Is Pokémon Go The New Fitness?
Will the active lifestyle industry see an influx of new customers from virtual reality games that get players up and outside? By Jahla Seppanen July 6 may go down in history as the day fitness changed forever. On that Wednesday, Nintendo released the location-based augmented reality Pokémon Go mobile game for download in the U.S., Australia […]
Women’s Destination Races Fly, Share, Run
By Jahla Seppanen More than ever before, women are entering the running world by way of destination races. These events, whether 5k, 10k, half marathon, full marathon or fun runs, are responding with special programming and perks that cater to the ‘girls’ weekend.’ (i.e. Nike’s Women’s Running events that include Tiffany & Co. swag for […]
Suit Of Armor
The transformative power of today’s women’s running apparel, and how the industry is working against “body shamers.” By Jahla Seppanen Historically, the female body has been a battleground. It has been exploited, shamed, ridiculed and objectified. Everyone from politicians to brands, magazines and people on the street have something to say about how it should […]
John Sears, SGB 40 Under 40 Class of 2016
Vice President Design & Development | Gregory John moved from the East to the West in 2002 to join Gregory as product designer. He mentored under Wayne Gregory to learn the cut-and-sew business, helped the company win multiple design awards and learned the operational realities of what it takes to build high-quality products both domestically […]
Adventurers Of All Abilities
Canoemobile Tour helps bring universal access to nation’s waterways. By Morgan Tilton Don’t underestimate the power of a band of traveling canoes. This summer and fall, three rigs — called the Canoemobile Tour — will be traveling around the country, towing fleets of six, 24-foot voyager-style canoes. The overarching mission? To broaden our nation’s access […]
Joe Prebich, SGB 40 Under 40 Class of 2016
Vice President of Brand | Fjällräven North America Joe is a creatively driven brand builder putting employees, brands and consumers together to build things that are more than just products — they are movements. He never settles. His career continues to be driven by believing in the products and the people he works with, and […]
Photos from OutDoor Friedrichshafen 2016
By David Clucas SGB is back in the U.S. after last week’s trip to OutDoor Friedrichshafen 2016 in Germany, where we reported on the top trends and business news from one of Europe’s largest outdoor shows. Today, we take a final look at the show in photos with the brands, events and booth designs that caught our attention. Call it […]
Industry Voices: The Leadwoman
Leadwoman title holder, Coach and Cancer survivor trains for her 12th 100-mile Ultra race at the young age of 53. By Morgan Tilton Ultrarunner Junko Kazukawa is 53 and has crossed the finish line of eleven 100-mile races…within the last five years. Her first 100-miler was the Leadville 100, in 2011. She became enticed with […]
John Peters, SGB 40 Under 40 Class of 2016
Senior Director of Business Development | Sports & Fitness Industry Association (SFIA) John is responsible for managing all membership within SFIA and launching new projects such as the Consumer Electronics Show Sports Tech initiative and the SFIA Start-Up Challenge at the Industry Leaders Summit. When John isn’t fundraising, he spends time with family and friends. He […]
Spencer Orr, SGB 40 Under 40 Class of 2016
Vice President of Design and Merchandising | Canada Goose As a self-proclaimed “gearhead,” Spencer is a cyclist and dedicated to remaining active with his family, enjoying camping and skiing. They currently reside in Toronto. With 15 years of experience in the outdoor industry, Spencer is responsible for the line planning, design direction and development of Canada […]
