One-On-One with Kathryn Budig, International Yoga Rockstar
Going big in the yoga industry while staying true. Do a quick Google search for Kathryn Budig and you might think you’ve stumbled upon rock star. She’s gorgeous, fit, chic, glows with confidence — and she’ll joyfully lead you in your next vinyasa class. At 33 years old, the internationally renowned yoga instructor’s expertise is […]
Baby Boomers Don’t Want Six-Packs
How and why health clubs and classes need to shift gears to attract the 50-plus consumer. The wave of fitness boot camps, music-thumping spin classes and done-in-an-hour high-intensity workouts have helped revitalize the fitness industry, but have they left behind a significant consumer base? About one out of every three Americans are over the age […]
Sneak Peek to Spring/Summer 2017
The North Face, yesterday, gave outdoor media in Boulder, CO a preview of what’s to come for spring/summer 2017, including an expansion of its Fuse Form technology, a foray into performance cushion footwear, and a broader view on how it plans to balance the business between its core outdoor roots and growing urban lifestyle markets. […]
Recreate, Recover, Repeat
Athletes get smart about training and recovery thanks to lightweight gear and increased education. Your customers are going longer, harder and faster in their pursuits. You’ve outfitted them with the right apparel, footwear and gear for the day… now how about the night and day after? The upstart training, recovery and sports medicine active lifestyle […]
SGB Editor Picks in Sports Med and Recovery
Are your customers feeling a little sore after their latest adventure or workout? Help them recover and boost add-on sales with our recovery product picks hitting trend. Zamst Filmista | $40 Braces and supports have become lighter, more flexible, less restrictive and do their job without being noticed. Case in point: Zamst’s Filmista ankle support is constructed with a multi-layer […]
Will Smart Apparel Overtake Fitness Trackers?
Throw out your Apple Watch and Fitbit. A new report from Tractica, a market intelligence firm, projected that smart clothing and body sensor shipments will rise to a total of 92.7 million devices shipped between now and 2021 — totaling 190 million units over the span. Compared to wrist wearables, which jumped from 7.44 million […]
Tony Armand, CEO, United Sports Brands
A leading consolidator in sporting goods sees opportunity in training and recovery space. In April 2015, Shock Doctor completed its biggest acquisition when it merged with McDavid, the specialist in knee and ankle braces. And in August of that year, Shock Doctor changed its name to United Sports Brands to signify its position as one […]
Ski Bum Business 101; Lessons From a Specialty Retailer
Brendan Madigan took over the legacy of specialty retailer Alpenglow Sports, proving a life in the field of run and Nordic can be better than any degree or resume job list. By Jahla Seppanen Since 1979, Alpenglow Sports in Tahoe City, CA, has grown to become the oldest, and arguably most knowledgeable backcountry shop in the […]
Editor’s Picks: Outdoor Poles & Camera Bags
Outfit your customers with support for their bodies and cameras (or drones) on their next trip outdoors with these latest products. By M.T. Elliot Peak Design Everyday Messenger Bag This bag keeps cameras within reach, and can expand or collapse accordingly, thanks to its FlexFold dividers. The main body holds a full DSLR, three lenses and small […]
Capturing The Moment: Top Trends in Camera, Drone and Tech Bags
Outdoor photography is taking new forms with action cams, drones and other electronics, proving there’s still a market for versatile camera bags. By M.T. Elliott The days of lugging heavy and large DSLR cameras and lenses are dwindling among amateur photographers (among the pros, we see more gear than ever), and camera bag manufacturers are evolving […]
Poles Apart: Top Trends in Trekking and Ski Poles
Set aside the carbon and aluminum debate, most pole innovation is at the ends. By M.T. Elliott It might not come as a surprise that trekking and ski poles evolve slowly, but it’s also a category where a change by one manufacturer can spawn changes by its competitors. For the most part, new pole tech […]
Camping Gains Ground With Millennial and Minority Groups
Whatever the outdoor industry is doing to attract new participants, it’s working. Within the past year alone, camping has attracted more than 1 million new households, thanks in part to growing participation by minority and millennial groups, according to the 2016 North American Camping Report, an annual independent study supported by Kampgrounds of America, Inc. […]
One-On-One with Caveman Collective Photographer Andrew Bydlon
Helping define a brand beyond smart phone photos and stock imagery. By David Clucas In today’s digital era, images are king. Anyone who posts to social media can tell you that a strong image is what makes people stop, pay attention and click through. And yet, in an age when everyone with a smart phone […]
One-On-One with Hike It Baby Founder, Shanti Hodges
How a social networking platform is helping parents and kids experience the outdoors. By Courtney Holden For one thing, she had a child, which as any parent knows, throws your world into a tailspin. She also founded Hike it Baby, a social networking platform that revolves around helping parents and child caregivers get outside and […]
Movers & Shakers, Week of April 29
Boston Red Sox President and CEO Larry Lucchino was appointed by the Dana-Farber Cancer Institute to act as Chairman of the Jimmy Fund. CEP Compression added Teton Gravity Research ski athletes, Sage Cattabriga-Alosa and Hadley Hammer to the brand’s elite athlete team. Cliff Keen Athletic hired Emily Martin as its Sales Manager, to oversee and […]
