SGB Today

Claire Wood, SGB 40 Under 40 Class of 2016

Claire is passionate about the active lifestyle industry despite the tough days. She is a world traveler, forming lasting friendships with colleagues while working hard to strive for life balance.

POS Systems That Deliver

The Latest Point-of-Sale Technologies Meet Customers Anytime and Anywhere. By David Clucas Retail point-of-sale (POS) systems, which long ago made a big leap beyond the cash register, are again evolving to the next level. The latest technologies in the space not only track sales and inventory, but will also work hand-in-hand with retail marketing and merchandising […]

George Ward, SGB 40 Under 40 Class of 2016

George was born in Leicestershire in the U.K. As a teenager his family moved to Southern California where George fell in love with the beach lifestyle.

Sole Code: How Michelin Secured its Name in Outdoor

Drawing from tire tread, Michelin and Northwave leak their new hybrid MTB footwear to SGB.  By Jahla Seppanen Over the last two-and-a-half years, one of the three leading tire manufacturers in the world has stamped its name on the sole of outdoor footwear. Michelin, the 127-year old French-born company that took to making bicycle tires […]

Lindsey Sweeney, SGB 40 Under 40 Class of 2016

Divisional Merchandise Manager, Athletic and Kids’ Footwear | Academy Sports & Outdoors Lindsey grew up in Massachusetts and is a huge fan of all Boston teams (Red Sox, Celtics, Patriots, and Bruins). Lindsey always wanted to work in the sporting goods industry. The first 15 years of her career were with Adidas where she gained product, marketing […]

Davis Smith, SGB 40 Under 40 Class of 2016

Founder and CEO | Cotopaxi Davis is the CEO of Cotopaxi, an outdoor gear brand with a social mission at its core. He is also a member of the eight-person United Nations Foundation Global Entrepreneurs Council. Davis was previously the Co-CEO of Baby.com.br and Dinda.com.br, Brazil’s Startup of the Year in 2012, which raised over […]

Trail Running Attracts A New Breed of Adventurers

A thirst for experiences & trail-specific designs fuel 2017 product advances. By Thomas J. Ryan With road running showing signs of a decrease in both casual and race participation, the spotlight has increased on trail running. The popularity in recent years of mud runs, color runs and other adventure races points out that there are […]

Tsedo Sherpa-Ednalino, SGB 40 Under 40 Class of 2016

Chief Operating Officer | Sherpa Adventure Gear My primary responsibility at Sherpa Adventure Gear is to maintain the unique brand story and heritage while continuing to develop the brand identify within the industry. I grew up in the Pacific Northwest and continue to live there with my family. I love to travel the world and […]

It’s Rabbit Season

The brainchild of a former Adidas and Deckers brand manager and a cross-country athlete, the newest name in running apparel goes local to manufacture and sell. By Jahla Seppanen Monica DeVreese and Jill Deering set out on their standard bi-weekly group run through Santa Barbara, CA when the idea struck to create their own running apparel […]