Nike LED Track Pits Runners Against Their Biggest Competitor – Themselves
Thanks to 200 meters of LED screens placed around Nike Unlimited Stadium in Manila, participants can race against a digital avatar of themselves that simulates a human runner.
National Geographic Teams Up With Eagle Creek
Eagle Creek will outfit travelers and adventurers alike with a range of bags and packing gear. The collaboration will aim to launch at retail in fall 2018.
Teenager Scores NBA Neckwear License
Moziah “Mo” Bridges, founder of Mo’s Bows and Shark Tank Star, told SGB, “We actually had the opportunity to gift my neckties and bowties to the team owners and they really liked them.”
Which Sporting Goods Landed On Amazon’s Hot Summer Toys List?
The online retailer revealed its curated list of more than 400 of its most popular toys.
Top 20 Most Clicked Headlines Last Week
Dick’s Sporting Goods, Gander Mountain, TaylorMade and Amazon ranked among the most popular stories last week on sgbonline.com.
Tech Tuesday – Action Cameras
While GoPro has arguably done the best job corralling the action camera market, it’s far from being the only option.
Lululemon Taps Brooklyn-Based Agency For Its First Global Ad Campaign
The campaign references the brand’s core activity with its title, “This is Yoga,” but its visuals highlight activities such as volleyball, capoeira and rapping.
Who Are The Active World’s Best Employers?
Among those landing on Forbes’ annual Top 500 Employers list were REI, W.L. Gore, Lululemon, Garmin, Foot Locker, Nike, Columbia Sportswear, Eddie Bauer and Adidas America. See where they landed!
Ireland Tops Fitbit’s List Of Fittest Countries
According to Fitbit data, the top three fittest countries were Ireland, the United Kingdom and Sweden. The U.S. ranked 28th. Among U.S. cities, the top five were Duluth, MN; Appleton, WI; Eau Claire, WI; Boulder, CO; and Bellingham, WA.
Canada Goose To Open Stores In Chicago And London
Marking the company’s first location in Europe, the Canada Goose London flagship store, the brand’s largest retail space to date, will be located on iconic Regent Street.
Mormon Church Replaces Boy Scouts With Its Own Teen Program
Two years after the Boy Scouts lifted its restriction on gay and transgender troop leaders, Mormon teens aged 14 to 18 will no longer participate in BSA activities.
Check Out Vans’ Custom Culture Competition Finalists!
The five finalists will travel to Los Angeles on an all-expenses paid trip for a final judging competition at the H.D. Buttercup Loft in the downtown arts district area on June 7.
SIX:02 Smacks Down Haters With Bella Thorne Campaign
SIX:02 rolled out digital “Thank You” content that features Thorne thanking the critics and naysayers who have motivated her in both her personal life and professional career.
One-On-One With Tracksmith’s Brian Moore
Said the running apparel brand’s COO, “A direct brand like Tracksmith has the luxury of focusing solely on the needs of the competitive runner. We can make very exacting product but we can also have a much more personal relationship with our consumer.”
