Louisville Slugger Introduces New Bats
Louisville Slugger is stepping up to the plate with four new bats for 2018 – Prime 918, Select 718, Solo 618 and Omaha 518.
Adidas Unveils Ocean-Inspired Shoes
“The new additions to the Adidas x Parley collection are another step in our journey to creating one million pairs of UltraBoost from up-cycled marine plastic,” said Mathias Amm, product category director at Adidas Running.
Design And Conquer
We get into the nitty-gritty of the innovation process with Molly McCall and Hillary Cribben, the design masterminds behind Boulder-based Zeal Optics.
Use Less, Give Back, Explore More
Headquartered in the crunchy-granola outdoor paradise of Boulder, CO, Zeal Optics complements its eyewear business with a commitment to sustainable materials and a healthy roster of non-profit partners.
American Whitewater To Host Gore Canyon Fest
The flagship race takes place through Gore Canyon, which is often considered one of the hardest whitewater runs in Colorado. The intimidating and often humbling stretch has a reputation for challenging even the most experienced boaters.
Adidas Gives NHL Uniforms A Makeover
The biggest buzz is around the design for the brand-new Vegas Golden Knights, but the orange Oilers jersey, an updated Wild stripe and a retro refit for the Avalanche are also turning heads.
Wet And Wild Hydration Innovations For Summer
Put down that half-liter plastic water bottle and check out these novel ways for athletes to keep thirst at bay.
Puma Releases Puma One Boot
The company consulted with Antoine Griezmann, youth academy players and football-obsessed teens to design a boot that caters to every type of player.
Swiftwater Rescue: A Vital Skill For All Paddlers
“Many tragedies that have happened on the water could have been prevented with basic swiftwater rescue techniques,” said rafting outfitter Ryan Snodgrass. “This is why it is important for professionals in the river outfitter industry to be fluent in these skills.”
American Whitewater Appeals New River Dries Prescriptions
The state’s regulations would restore an average of only three to four days of flows sufficient for paddling as mitigation for the over 240 days lost to hydropower operations.
Startup Aims For Pitch-Perfect Climbing Maps
Climb-On’s comprehensive maps of popular climbing spots are waterproof, tear-proof and complement area guidebooks and Mountain Project.
One-On-One With Walt USA Director Of Sales Dave Chandler
With a newly expanded production facility now open in Logan, UT, the sock manufacturer is working to “cut production lead times with innovative speed to market programs,” Chandler told SGB.
The Complex Pedigree Of Nike Basketball Shoes
Inspired by the drama of the recently concluded 2016/17 NBA season, Nike reflected on the journeys of its legendary basketball shoes.
24 Hour Fitness To Host Tryouts For Olympic Hopefuls
The quest to find The Next Olympic Hopeful will find eight athletes who will be invited to join the national team camps of four sports: bobsled, skeleton, track cycling and rugby.
Outdoor Research Releases Tribute Video To Women Athletes
“I began thinking about the conversation about ‘Where are the females?’ which has kept coming up in the past five years at film festivals – and what I could do to change that topic,” said filmmaker Krystle Wright.
