Founder and CEO, Will Dean, (pictured below), shares the inside story of how a small startup grew into a move­ment. Chronicling a culture of innovation and teamwork, he illustrates how nurturing a tribe of passionate 3 million mudders strong can transform a company in his new book It Takes A Tribe. Watch the video below. 

It Takes A Tribe is available at all major retailers and online.  Photos courtesy Tough Mudder