SGB Today

Surviving Winter : Bison Of Yellowstone National Park

Bison do not move south when the winter weather dips below zero and the bitter winds whip across the plains. Bison weigh upwards of 2000 pounds, feed on grasses and sedges year-round. When the deep snow blankets the lower elevations, bison use their heads as a shovel to plow (sort of) aside the accumulation to […]

FitStation … Personalize Your Run

Brooks in collaboration with HP and Superfeet created FitStation where customers can personalize their running shoes based on individual biomechanics.

PrimaLoft Expands Brand Partnerships

PrimaLoft brand partners are being asked to enhance the performance characteristics of non-performance pieces, as well as adding style components to high-performance products.

#OwnTheRun

Embrace The Elements This Winter … #OwnTheRun With Gore-Tex.

We Are Beautiful In Every Single Way

Plus size fashion blogger Anna O’Brien recently starred in a campaign for BCG Plus, the plus-size line for Academy Sports + Outdoors.