SGB Today

Svart Design: 360-Degree View

Snøhetta has revealed plans for a sustainable ring-shaped hotel that will be nestled at the base of Norway’s Almlifjellet mountain, within the Arctic Circle.

Meet The Makers: Vans Style 112 Pro

This spring, Vans partners with global BMX team street rider Dakota Roche on a new colorway of the custom Style 112 Pro part of Vans For The Search collection.

The North Face Geodome 4

With it’s sleak dome design, The North Face Geodome 4 is for the serious tent enthusiast.

Reebok x Gensler: Fuel Your Tank

Reebok and architecture giant Gensler have teamed up again on a concept to convert gas stations in the U.S. into fitness centers. The concept focuses on three different types of gas stations from rural America to urban cities to give people the opportunity to get fit and eat healthy. The architects at Gensler focused their […]

Inside Adidas: How Shoes Are Made

Recent photos from British photographer Alastair Philip Wiper go behind the scenes where Adidas creates the brands wide-ranging footwear collection.

Youth On Course Announces Four New Partnerships To Expand Junior Golf Access In 22 States

Youth on Course, the non-profit providing young people with subsidized golf, college scholarships, caddie programs and paid high school internships, announced that it has expanded its national, affordable golf program to four new associations. New partnerships include Colorado Golf Association (Junior Golf Alliance of Colorado), Golf Association of Philadelphia, Greater Cincinnati Golf Association and the Iowa […]

NordicTrack Introduces LiveCast Streamed Workouts With The Commercial S22i Studio Cycle

NordicTrack just announced another connected fitness product, the Commercial Studio Cycle Series, featuring high-energy LiveCast™ workouts, streamed directly to the cycle’s 22-inch touchscreen. The Smart HD touchscreen displays studio workouts powered by  iFit technology, allowing iFit personal trainers in the LiveCast workouts to remotely control the bike’s incline, decline and resistance during the consumer’s at-home workout. These features are […]

Native Eyewear… Elevate Your Style

Fo 2018, Native’s product line was inspired by the outdoors. We sat down with Native to talk about what’s new in stores and online.