SGB Today

Same Tasty Fuel, Fresh New Look: Honey Stinger Rolls Out Brand Refresh

For the first time in 17 years, Honey Stinger, the award-winning manufacturer of nutritional products featuring honey, is sporting a brand new look. The company has begun releasing an updated brand identity, including a new logo, colors and font, new brand statement and tagline, and all-new packaging across its full product lineup. The comprehensive brand […]

Conversation With Leslie Baker Brown … Celebrating 30 Years With Tecnica

By Teresa Hartford This past April marked Leslie Baker-Brown’s 30-year anniversary at Tecnica, and in those 30 years how the industry has changed. In the first 10 years of her career, Leslie was often the only woman in the room. Beyond that, what she has done for women in skiing – pioneering Women to Women […]

Louisville Slugger Going To Bat For Breast Cancer On Mother’s Day

This is the 14th season Louisville Slugger has teamed up with the MLB going to bat against breast cancer. The initiative started in 2006 and back then they had no idea that 14 years later they would still be creating pink bats and going stronger than ever. The best part, Louisville knows that it has […]

Carhartt #All Hail Mom

Carhartt is inspired by strong women — from the women who work in their own factories in Kentucky and Tennessee to the women who wear the brand’s jackets and bibs on the farms, ranches and high rises across America. And since the 1940’s when Rosie the Riveter showed the world she could build or fix […]