PrimeFlex … A New Concept In Stretch Fabric From Toray
In 2010 Toray debuted the original version of PrimeFlex a stretchable polyester with a bimetal structure. Then came PrimeFlex 2.0 a bi-component nylon version with a 50-percent improvement in four-way stretch capabilities with a high rate of moisture absorbency. Toray has taken PrimeFlex a step further incorporating what they call “Nanodesign” technology that controls the […]
A Superior Ride With Stromer Bikes
Commute with speed, style, and efficiency with the new sleek Stromer ST3 Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today’s generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily […]
#EveryoneOutside … The 2019 Outbound Collective Pursuit Series
Back By Popular Demand, The 2019 Outbound Collective Pursuit Series Continues to Celebrates the Great Outdoors. The Outbound Collective is on a mission to get #EveryoneOutside. Three weekend-long events are again planned this year for the soul purpose of improving access to the outdoors for all participants regardless of ability level. Hundreds of outdoor enthusiasts […]
UA Rush … The Fabric Version Of An Infrared Sauna
Under Armour (UA) and Celliant partnered once again to create a mineral-infused fabric that recycles the body’s energy during performance. The responsive fabric, found in the UA Rush collection, launches today at UA.com, in Brand Houses worldwide, and with select global retailers. The Rush collection of apparel for men and women includes fitted tees, long-sleeved […]
Hello … How Are you? This is Des Linden, 2018 Boston Marathon Champ
For an extra dose of pre-race inspiration, Des Linden the 2018 Boston Marathon Women’s Champion and Brooks sponsored athlete, will hop on a phone call with runners for pre-race inspiration and tips to ‘Keep Showing Up’. Brooks is offering this to the running community starting tomorrow, April 12, at the Boston Marathon Health and Fitness […]
LifeStraw Saves Lives … Hikers Rescued After Being Lost in San Gabriel Mountains
Two hikers missing for five days around Mount Baldy and Cucamonga Peak in California’s San Gabriel Mountains were found alive after rescuers tracked their footprints to their camp Wednesday. A search-and-rescue helicopter spotted the pair at a campfire and lifted them to safety having been missing for five days. Eric Desplinter, 33, of Chino Hills […]
Unleash Chaos On The Dance Floor
Under Armour Honors Historic Three Schools to Reach NCAA Final Four with Curry 6 Kicks Cinderella infamously wore glass slippers to the grand ball, as the story goes. Thankfully for Texas Tech, Auburn and Notre Dame, they have Under Armour and Stephen Curry outfitting their teams for the big dances this weekend in Minneapolis and […]
Varsity Brands Teaming Up With Kevin Atlas, First Person With One Hand To Earn A Division I Basketball Scholarship On ‘Believe In You Challenge’
Atlas, 28, to visit 300 plus schools as part of nationwide tour inspiring young people to support one another, challenging them to attend school events they never have before. Varsity Brands, the market leader in sport, spirit, and achievement, has partnered with inspirational athlete Kevin Atlas (Laue) – the first person with one arm to […]
Experimental PUMA BioEvolution Shoe Uniquely Adapts To The Body
Puma today presented an experimental sports shoe as part of its BioEvolution project, which uses biologically active materials to uniquely adapt to the wearer’s foot. The shoe, which is the first result of a collaboration with research organization Fraunhofer Institute, will be presented at the “Materials Village” exhibition held by Material ConneXion Italia at Milano […]
Selkirk Sport Driving Pickleball to New Heights Announces $300,000 Available In 2019 Professional Pickleball Player Incentive Prize Pool
Pickleball’s growth prompt’s 50-percent incentive pool increase from 2018; $77,400 on the line at U.S. Open April 27- May 4; Tyson McGuffin, the No.1 ranked pickleball player in the world headlines team Selkirk. Selkirk Sport, the leading Pickleball paddle and accessories brand is taking professional pickleball to new heights, as the Company announced $300,000 will […]
Drew Brees Addresses Notorious NFC Championship Call In New UNTUCKit Ad
Today, UNTUCKit, one of the fastest growing retail brands in North America, is releasing their first-ever advertisement starring New Orleans Saints’ quarterback Drew Brees. In the ad, Brees, an investor and brand ambassador for UNTUCKit calls out the blown call from the end of this past season’s NFC Championship Game. Passing by someone wearing an UNTUCKit shirt, Brees […]
Reebok Global Campaign #SportTheUnexpected
Melanie Boulden, pictured left, joined Reebok in April 2018 as Global Head of Marketing and Brand Management to “help reignite Reebok’s connection to fitness but also open the aperture to reignite Reebok’s connection to pop culture, fashion, and entertainment.” This is why, in the future, a lot of the initiatives we will see from Reebok […]
Farm to Feet Keeps it Wild with The Conservation Alliance
20 percent of limited-edition 30th Anniversary sock sales to go to the organization
CEP Compression Launches New Commuter Sock For People On The Go
Latest graduated compression sock available through Fleet Feet and the CEP online store CEP Compression, a world leader in performance compression socks and sportswear, today announced the launch of its new commuter sock with targeted, graduated compression designed to support wearers while they’re on the go or at work. The new sock retails exclusively […]
New “Red Bull Raid” Competition Coming to Squaw Valley’s Silverado Area on April 13
First of its kind splitboarding and ski touring event will test the speed and skill of men and women, both uphill and downhill
