Archives: Press Releases

Nite Ize launched the Z-Series Dual Carabiner, available at retail in early spring, featuring dual inner spring gates to clip, carry and secure gear. “We have a passion for finding new ways to connect, carry and secure gear, from the S-Biner to the G-Series carabiner,” said Rick Case, Nite Ize founder and CEO. “The Z-Series […]

Eagle Creek created waterproof, recycled Pack-It Dry cubes and pouches designed to simplify the packing and traveling process. The products combine storage with non-submersible waterproof containers. The Pack-It Dry cubes and pouches are available in four sizes: Pack It Dry Slim Cube (10 x 3.5 x 3 inch) Pack It Dry Pouch S (7 x […]

British performance eyewear specialist SunGod created snow goggle lens technology, 8KOsnow, built with 2mm nylon technology.  Building on the success of the brand’s 8KO lens technology in its sunglass range, SunGod rolled out its latest technology across its Snow Series, offering “crystalline visual quality.” 8KO snow lenses feature an Abbe Value of 45, compared to […]

Fila’s roster of ATP and WTA players will debut two new performance tennis collections for 2023 in Melbourne, Australia, later this month—the Alley collection for women and the Solar Power collection for men—to compete in the year’s first Grand Slam.  Women’s Alley Collection World No. 21 Barbora Krejcikova will wear the Alley collection’s Halter Tank […]

Gill Fishing, the maker of foul weather and technical apparel for anglers, created two new performance fishing deck boots with sticky grip, waterproof protection, durability, and cushioning. “We started Gill Fishing because we knew there was strong demand in the fishing industry for the same premium gear that has been trusted by our sailing customers […]

Arva Equipment launched its first carbon canister compatible with the company’s Reactor airbag system. A developer of snow safety equipment for over 35 years, the Arva Carbon Fiber Airbag Canister weighs nearly half its steel counterpart’s weight (370g full) and allows users to travel in avalanche terrain without a safety hazard. The refillable carbon cartridge […]

Franklin Sports signed 16-year tennis pro turned pickleball player Sam Querrey. The former world #11 and two-time Wimbledon semi-finalist has now traded in his tennis racket for the Franklin Carbon STK paddle. Querrey is working toward becoming a top-four professional pickleball player. Retiring from tennis has allowed him to focus his talent to become the […]

Nite Ize launched the GlowStreak Wild LED Ball for dogs. Available in early spring, the ball features a color-changing LED and an unpredictable bounce for engaging play. “We designed GlowStreak Wild with fetch-obsessed, high-energy dogs in mind,” said Rick Case, Nite Ize founder and CEO. “With its erratic bounce and easy-to-spot glow, it’s sure to be […]

Adidas extended its portfolio with new SS23 performance bras and leggings incorporating the latest materials and detailing. Partnering with Associate Professor in Exercise Science and elite athlete Physiological Consultant Jason White, Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth and supported by a global consumer survey, Adidas identified the […]

Tailwind Nutrition’s 2023 Athlete Team includes 22 athletes competing in the endurance sports category, including five-year Tailwind athlete and ultrarunner Courtney Dauwalter, winner of the 2023 Bandera 100k, where she set a new women’s course record in 8 hours and 59 minutes. Dauwalter’s win earned her a spot to compete in this year’s Western States […]

Outdoor Research released its Fall 2023 collection, offering a range of new technologies with athlete-led designs for its active-insulation category—apparel and gloves. The Deviator Hoodie VerticalX Octa technology offers an eight-sided, hollow-core polyester fiber center encased with loftier polyester paired with hybrid-mapped fabrics. According to OR, “VerticalX Octa is more effective for active use because it doesn’t […]

La Sportiva released its footwear line for fall 2023. The new collection is designed for runners, climbers, mountaineers, and skiers, representing an evolution of winter gear, with advanced technologies. “High altitude mountaineering is one of the most perilous activities that an athlete can embark on,” said Jonathan Lantz, president, La Sportiva North America. “The combination […]

Tenaya, the manufacturer of technical climbing footwear crafted in Spain since 1997, reported that its Step Up product line, including the Tanta, Tanta Lace and new Arai, are now made with a certified recycled outsole. The Instituto Certificazione Etica e Ambientale (ICEA) has awarded Tenaya with a Global Recycled Standard certification for the use of […]

The Adicross range continues to blur the lines between sport and style. For the latest collection, Adidas introduces apparel and footwear in a vibrant color palette designed for the golfer. The apparel range includes short and long-sleeve polos, anoraks and hoodies, and a new pant and short. Neutral colors are also offered.  Select pieces include: […]

MasterCraft Boats, the wake boat brand five years running, recently welcomed six-time world champion wake surfer Ashley Kidd as its team athlete roster. As an accomplished female wake surfer, Kidd is known for her powerful and aggressive style and attention-grabbing tricks. To celebrate the partnership, Kidd will join MasterCraft on a four-stop boat show tour, […]