Adidas extended its portfolio with new SS23 performance bras and leggings incorporating the latest materials and detailing.
Partnering with Associate Professor in Exercise Science and elite athlete Physiological Consultant Jason White, Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth and supported by a global consumer survey, Adidas identified the impact of inadequate apparel.
Adidas reported, “From unwanted distractions to physical issues, 58 percent of women said they frequently have to stop to pull up their leggings during a workout, while almost half, 49 percent, have had marks left on their skin due to tight-fitting apparel. Up to 94 percent of women reported having asymmetrical breasts, reinforcing the importance of correct and supportive fit and adequate performance wear.
Following on from its SS22 Bra Collection, Adidas’ latest offerings cater to more workout needs across Studio, All Gym, HIIT and Running. From four-way material stretch and recovery to full adjustability, increased support structures, and airflow management, the SS23 bra and leggings collection is available in inclusive sizing.
Key products include:
- Studio: Yoga Studio Luxe 7/8 Legging and Yoga Studio Luxe Light Support Bra The legging’s flat and flush seaming, placed in high friction areas, is designed to reduce chafing, while the high-rise waistband offers support and a streamlined finish. The bra’s continuous underband, without hooks or sliders, avoids digging in when lying on the floor and includes removable pads.
- All Gym: Optime Training Luxe 7/8 Legging and TLRD Impact Luxe Training High Support Bra built with four-way stretch material and added Lycra Sport technology for shape retention. The leggings suit all workouts, featuring Aeroready for dryness. The bra uses Heat.Rdy technology maximizes airflow to keep athletes feeling cool. The thick, adjustable stabilizing shoulder straps provide control.
- HIIT Training: 7/8 Legging and TLRD Impact Training High Support Bra offer an integrated internal gripper on the high-rise waistband to minimize roll-down during motion. The four-way stretch material reduces the feel of the material digging in. The bra’s Heat, and Rdy technology and mesh detailing across the front and open back maximize airflow.
- Running: Daily Run 3 Stripe 5-inch Legging and Running Medium Support Pocket Bra with reflective design details wrap around the thigh and front logo. The leggings also feature a continuous internal drawcord for adjustability. The bra’s mesh panels across the back provide airflow over the spine, while the smooth strap edges reduce skin irritation.
Kim Buerger, senior product manager, Adidas, said, “At adidas, we are committed to constantly innovating and iterating our performance products to meet the needs of the community. This collection is focused on solving the widespread issues women face from incorrect fit and inadequate performing apparel, especially leggings and bras. We want our female athletic community to feel unrestricted and focused through every workout.”
Photo courtesy Adidas