Archives: Press Releases

The Frontline Elite Putter line from Cleveland Golf features eight models with improved forward weighting and face technology designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are scheduled to launch on February 22. “For the Frontline Elite Putter, we used more than 30g of metal injection molded […]

Gill Fishing signed a multi-year agreement with Major League Fishing (MLF), the tournament-fishing organization, to become an official sponsor of the MLF Toyota Series and MLF Phoenix Bass Fishing League. “Gill Fishing is rooted in tournament bass fishing, and we’re excited to enter into this long-term relationship with MLF by supporting the grassroots levels of […]

Newport, the manufacturer of clean electric technology for the boating and angling industry, entered the electric outboard space with the launch of its NT300 Electric Outboard Motor and the NK300 Electric Kayak Motor.  Both portable, next-gen designs deliver quiet, lightweight performance free from the noise, maintenance and fossil fuels of traditional gas-powered motors. “Newport is […]

Blackcrows dropped a limited-edition Powder Hunting capsule collection with the new generation Nocta.  The capsule represents the company’s take on the powder hunt side of skiing. It includes a new shape of the Nocta with increased flexibility and camber—the biggest and widest ski in the company’s line—a shovel, earflap hat, backpack, and a long-tailed anorak jacket.  […]

Gordini entered the performance sock category for Fall 2023, introducing socks for men and women in the ski and hiking categories. Having invested in an Italian knitting technology that strategically aligns yarns for performance and comfort in the knitting process, Gordini brings its proprietary applications, previously limited to medical accessories, to the active outdoor consumer. […]

Adidas’ will introduce a limited-edition apparel collection of Adicross products in collaboration with the Burning Cart Society partly made with natural and renewable materials. Shaun Madigan, global director, Apparel, Adidas Golf, said: “We’re continuing to push forward with the way we use materials to ensure we’re designing products in balance with the planet. The ethos […]

Nordica debuted its 2024 product line at the Winter Sports Marketing show in Salt Lake City last week. Next season’s line includes additions and changes for racers to backcountry skiers. “Designed to serve the racing, all-mountain and all-mountain touring communities, we’re excited to launch several new boots and skis for 2024,” explained Sam Beck, Nordica […]

Shimano North America Fishing added to its lineup of reels with three new offerings that provide value to a wide spectrum of anglers from saltwater bottom fishermen, tournament-savvy bass enthusiasts and swimbait experts.  Speedmaster II 8 & 10: The SpeedMaster II series of lever-drag reels expands with two new models for 2023. The addition of […]

Original Penguin Golf by Munsingwear, a division of Perry Ellis International, released its Spring 2023 Golf collections for men and women, offering prints, classic styling and technical fabrics. “Original Penguin is a true modern classic brand, trusted during play and preferred after the game is over,” said Oscar Feldenkreis, CEO, Perry Ellis International. “For over […]

Norrøna added ten athletes to its ambassador team, including Owen Leeper, Mons Røisland, Darcy Conover, Robin Viera and Ren Walkenhorst. Norrøna ambassadors are key to the brand’s extreme user testing process, which involves over 250 hours of in-field testing for all its products. “Our ambassadors are skiers, snowboarders, mountain bikers, trail runners, and all-around exemplary […]

Outdoor Research, the designer and U.S. manufacturer of outdoor and tactical apparel and gear with factories in Seattle, WA and El Monte, CA, released its men’s SeaTac Pant and Deploy Backpack at SHOT Show this week. OR Pro engineered the SeaTac Pant, a poly/cotton blend with a “mechanical” stretch that flexes with the body. Features include […]

W. L. Gore & Associates (Gore) is expanding its consumer garment rental program, Outerwear On Demand, in collaboration with Seattle-based Evo for the 2022/23 ski season.  The program will be available at Evo retail locations in Salt Lake City and Snoqualmie Pass, WA, in addition to its Denver and Whistler, BC stores. Outerwear On Demand is […]

To complement Fred Couples’ return to Ashworth Golf, Newtimes Group announced that PGA Tour golfer Tom Hoge, ranked #30 in the Official World Golf Rankings, had signed with the brand as Ashworth Golf returns to the U.S. market. Hoge will wear Ashworth Golf apparel when competing on the PGA Tour and other professional events worldwide. […]

Atomic, the designer and manufacturer of winter sports equipment, added big mountain freeride skier Chris Rubens to its athlete roster. The new partnership, effective immediately, sees Rubens wearing Atomic skis, boots, bindings, and protection gear for the 2023 winter season. A globally recognized freeride backcountry skier, Rubens specializes in putting down lines in the mountains […]