Archives: Press Releases

100% has signed Ken Block as its latest Visionary to represent the brand. In 1994 Block founded DC Shoes and in 2010, the clothing and media company, Hoonigan. Block has also had a decorated career as a rally race car driver. “Working with a brand like 100% is such an incredible opportunity,” said Block. “As […]

Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the maker of packable, lightweight furniture and accessories, announced a new collaboration that celebrates the outdoors.  The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes Helinox’s Chair One, Table One Hard Top, Cot One Convertible, and Royal Box shade structure, all with a […]

Stadium Goods teamed up with Chaco Footwear to create a series of Chillos Slides for men and women. The collaboration marks the first footwear release by Stadium Goods and is the first iteration of the brands’ partnership. This first drop includes two Stadium Goods colors in “Whiteout” and “Blackout”. “I love Chacos,” said Greig Bennett, […]

Nocs Provisions released its Zoom Tube 8×32 Monocular Telescope, the latest addition to the brand’s range of outdoor optics. The Zoom Tube is 8×32 (8x magnification/32mm lens aperture), the equivalent of a 400mm zoom lens. Featuring Swiss-designed Bak4 prisms, each piece of glass on the Telescope is coated multiple times to reduce chromatic aberration and […]

CARLSBAD, Calif. (May 18, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate pain. The new GRID 1.0 […]

(Miami, FL, May 18, 2021) — Original Penguin Golf® by Munsingwear®, a division of Perry Ellis International, announces that brand ambassador Cameron Smith will be showcasing Original Penguin’s exciting new Spring 2021 collection at the PGA Championship, May 20-24 at The Ocean Course at Kiawah Island. Smith will be outfitted in Original Penguin’s soft to […]

Adidas Skateboarding, in partnership with Pro skater Lucas Puig, debuts the Puig PK Primeblue, the first-of-its-kind more sustainable silhouette from Adidas Skateboarding. Receiving a high-performance material upper, made in part with Parley ocean plastic, the Puig PK Primeblue is inspired by the rider’s time spent in his hometown on the coast of Biarritz, France. The […]

Wolverine has teamed up with Rawlings to celebrate Father’s Day and the bonds dads build with their families over something as simple as a game of catch. The Rawlings x 1000 Mile collaboration boot honors those invaluable bonding moments and serves as a reminder that they’ll last a lifetime. The limited-edition Rawlings x 1000 Mile […]

BodyArmour released its first national campaign“Made For More” featuring its brand partner and seven-time Grammy Award-winner Carrie Underwood.  As BodyArmour’s first lifestyle equity partner, Underwood is continuing her involvement with the brand and stars solo in its “Made For More,” video which recognizes relentless drive to succeed and positions its BodyArmour drink as the ultimate […]

The Road Runners Club of America (RRCA) welcomed Runderwear as the Official Undergarment of the RRCA. Runderwear’s ethos is about creating chafe-free performance clothing with no side seams or labels to prevent irritation and rubbing. Runderwear’s technical fabric is soft, breathable and effective at wicking sweat away from the body, for chafe-free running. “We are […]

GSI Outdoors announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees is an organization that aligns with and amplifies GSI’s passions, values and personality. SeaTrees’ mission is to protect and restore critical ocean ecosystems through regenerative planting projects […]

A bike bag brand that caters to the growing and underserved micromobility population, Po Campo launched its sustainable, reflective City Lights Collection. Micromobility is defined as people using bikes and/or scooters for short trips under five miles. Designed with this micromobility commuter in mind, its City Lights 4-bag collection is made from Po Campo’s proprietary, […]

The Running Industry Association (RIA) announced it has partnered with Sezzle, a ‘buy now pay later’ platform. Based out of Minneapolis, Sezzle’s mission is to “financially empower the next generation to help shoppers in all stages of life budget responsibly, accrue credit and increase their buying power through installment-based payment plans for e-commerce sales.” “Sezzle is […]

Cocona Labs, makers of 37.5 sustainable thermoregulation technology, have incorporated an additive that allows 37.5 fibers to biodegrade at enhanced rates once placed in landfill conditions*. The new offering does not affect comfort or performance giving designers more freedom in balancing performance and sustainability. The amount of waste from discarded textiles is at an all-time […]

Revo Sunglasses joined the LakePoint Sports family of official partners. As part of the agreement, athletes, coaches and sports families visiting LakePoint’s Atlanta campus can now experience Revo’s NASA-based polarized lens technology. The curated collection is on display and available in two retail locations on campus, including the Clubhouse Store in the Baseball Village at […]