Archives: Press Releases

DAYTONA BEACH, Fla. (EMBARGO: JULY 21, 2021) – For more than 38 years, Costa Sunglasses has been driven to protect the watery world it calls home. Continuing to put its mission into action by building products with purpose, Costa is announcing the next generation of The Untangled Collection, sunglasses built from recycled fishing nets. The […]

Katadyn BeFree water filter systems offers lightweight, portable safe drinking water from streams and lakes due to its small collapsible design. With the launch of its BeFree Gravity 6.0 Liter and 10 Liter water filters, Katadyn has added two group-compatible sizes to its BeFree line. The Large and XL sizes use the principle of gravity […]

High performance, lightweight construction and a patented compact design are the hallmarks of Optimus’ Gemini Double Burner Stove. Suited for preparing meals, boiling water or simmering food, the stove offers flexibility in outdoor cooking. Two hand controls allow the user to adjust the flame height independently for each burner, while the integrated pressure control valve […]

Just weeks after Chelsey Magness’ team became the first female-dominated team to podium in a World Series expedition adventure race, Magness of Team Bend Racing won the 24-Hour MTB National Championships, winning the race by roughly three hours and finishing fifth overall. Magness finished 20 laps of the 11-mile course, with over 800 feet of […]

Honey Stinger has created a Marathon Training Pack to “give runners the right fuel at the right time during all stages of marathon training.” Leveraging expertise from professional athletes including Olympic marathoner Jared Ward and endurance coach Rick Prince, the Pack offers products to help athletes “prepare, perform and recover throughout the training journey.” Each […]

KUIU announced the release of its updated Kenai Series of insulation layers. This line is the brand’s “most technically advanced synthetic insulation layer, designed for active use during strenuous mountain activities.” The updates provided by the brand include “DWR 3DeFX+ active insulation for increased warmth and water resistance and an updated face fabric that features […]

  Osprey has expanded of its mountain biking packs with the introduction of Raptor Pro for Spring 2022.  Built for gravity-focused mountain bikers, the pack integrates a D3O CE Level 1 full back protector to the impact if a fall occurs. Features include a tool organizer, padding and full-face helmet carry. “Whether you’re self-shuttling classic […]

  Osprey announced it will launch a new category of IPX4-6 rated waterproof, non-submersible packs for Spring 2022. Arcane Waterproof is built for the active urban commuter while the Transporter Waterproof meets the technical needs of multisport outdoor enthusiasts. “Built for people who rely on their bag rain or shine to keep contents protected, our […]

Marmot and Ford Bronco announced a multi-year collaboration to include a limited edition product line in 2021 and a month-long “States of Adventure” ambassador road trip campaign starting July 15 promoting 15 state parks in 15 states. Rock climber Maiza Lima and adventure photographer Willie Woodward began the trip yesterday in a 2021 Bronco Sport […]

The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, released its 2020 Sustainability Report for the sixth consecutive year, reaffirming its commitment to focus the brand on employee wellness, safe factory conditions, philanthropy, and environmental sustainability.  Highlights of its 2020 report include:  Attaining “Leader” status from the Fair Wear Foundation for the […]

Slinger Bag announced that it had signed Eugenie Bouchard to its ambassador program. She joins Tommy Haas, Mike and Bob Bryan, Nick Bollettieri, Patrick Mouratoglou, and Darren Cahill.  Bouchard was the first Canadian-born player to reach the final of a Grand Slam in singles at the 2014 Wimbledon Championships and was also the first Canadian […]

Asics released its first women’s-specific wrestling shoe, the Matblazer designed to work with the female athlete to elevate performance on the wrestling mat. The designers at Asics created the Matblazer to address the anatomical differences between male and female feet. The more tailored fit incorporates an asymmetrical lacing system for a compression-like feel allowing the […]

WNDR Alpine, the brand launched as part of advanced materials company Checkerspot, released a new ski lineup with improved material properties, increased biobased content and a powder-focused backcountry shape to create the Reason 120 Backcountry Skis. Using industrial scale biomanufacturing techniques and materials science, Checkerspot grows microalgae to produce renewable, biobased oils, which it uses […]

Richmond, BC (June 15, 2021) – Helly Hansen, the Norway-based global leader in professional grade outdoor gear, announced today its partnership with Squamish Search and Rescue (SSAR) as the organization’s official apparel partner. Embedded in Helly Hansen’s 140-year legacy is a commitment to creating gear that is trusted by professionals braving the world’s harshest environments. […]

Fox Racing announced it had launched its Foxhub Training platform—a resource for retailers, Fox representatives and employees to become brand and product savvy.  The goal is to educate the industry to help the brands consumers better understand key features and benefits to select the right Fox Racing products.  “We talked to retailers across the globe, […]