Archives: Press Releases

TransRockies Race Series named Easton Cycling as title partner of the TransRockies Gravel Royale’s four-day event, the Easton Cycling 4-Day Royal Flush. TransRockies and Easton Cycling will work together to grow participation for this new gravel event, which will be held in British Columbia, August 23-26, 2021. “We’ve been impressed with Easton’s commitment to creating […]

Felt Bicycles announced that pro triathlete Ashleigh Gentle has renewed her partnership with the Southern California-based brand for the 2021 season. The Australian cyclist first joined with Felt Bicycles in 2014. Since then, she has scored several victories and top finishes in the ITU World Triathlon Series and a record seven victories at the Noosa […]

Today, The North Face dropped its VECTIV trail-focused footwear system. After two years of R&D, more than 6,000 miles of athlete testing and on-trail success, TNF introduces soling architecture for running and hiking on demanding technical, mountainous terrain. According to studies conducted by third-party research for TNF, the Flight VECTIV reduces downhill tibial impact by […]

ALTA Racks, manufacturer of no-frame-contact vertical bike racks, has expanded its accessory line that attaches to its vertical racks for an adaptable and versatile system. The ALTA Hammock Stand offers a place to relax after a long ride or waiting for friends to arrive. The ALTA Table stows in an upright position when not in […]

Rab Arc Eco Jacket, to be released  AW21,  is among the winners of the 2021 ISPO Award. Building on its partnership with Pertex, the Arc Eco is its first product to use 3-layer Pertex Shield Revolve fabric. Made from 100 percent post-consumer recycled polyester — Pertex Shield Revolve is made from a polyester face, polyester […]

POC has won three ISPO awards for products and innovations from its  2021/22 winter collection. Leading out the ISPO winner awards is its latest goggle, Zonula Clarity, shown above, which introduces a new visual experience and field of view for all types of skiers and snowboarders. Another winner and new product is the Dimension VPD […]

SAN CLEMENTE, Calif., (Jan. 26, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, announces today its first sunglass collection designed with women in mind. After the release of the Aria frame in September 2020, the collection is bolstered for 2021 by three new styles: […]

The Sports & Fitness Industry Association will be hosting the annual Start-Up Challenge on May 4, 2021 in a virtual setting. The grand prize winner will gain access to the Under Armour Innovation Team. The virtual event will host over 150 judges from across the sporting goods and fitness industries, including executives, investors, venture capitalists, […]

Aqua Lung announced today that renowned wildlife photographer and conservationist Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, Nicklen will exclusively use Aqua Lung, Apeks and O.ME.R. products during all dive expeditions. Nicklen, best-known for his underwater photography and ocean conservation efforts, will use its full range […]

January 26, 2021 (Katy, Texas) – Today, Igloo and Warner Bros. Consumer Products in partnership with DC released a new cooler: The Wonder Woman™ Iconic Logo Playmate Pal. Featuring custom artwork inspired by the unstoppable DC Super Hero who symbolizes strength, truth and compassion, the special-edition Igloo Wonder Woman™ Playmate is available now at igloocoolers.com/wonderwoman. “We […]

Launching in time for Valentine’s Day, international muralist James Goldcrown brings his Love Wall heart designs to the Skechers x JGoldcrown global collaboration.  The artist’s prints appear on lifestyle products for women and girls—with the initial launch on Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-on and sandals.  […]

  Sweet Protection announced today that it has signed athlete partnership contracts with big mountain freeskiers Marcus Caston and Parkin Costain. Costain and Caston join the Sweet Protection team that includes two-time world champion Chris Davenport, two-time Olympic gold medalist Aksel Lund Svindal, two-time Olympic medalist Henrik Kristoffersen, X Games veteran Pep Fujas, and two-time […]

In an exclusive partnership, Smith and Aleck launched a new snow helmet audio program this season with the co-branded Aleck 006 Wired and Aleck 006 Wireless audio systems. This week, both brands announced that the Smith x Aleck 006 headset was a 2021 ISPO Award winner among the Snowsports Equipment category. “We’re extremely happy to […]

PrimaLoft, Inc. is increasing the use of post-consumer recycled content in its PrimaLoft Cross Core Series, which now includes a stretch version for freedom of movement. The Cross Core platform fuses existing PrimaLoft fibers with next-gen materials. The initial line of products uses Aerogel, a highly porous, lightweight structure initially developed by NASA scientists that […]

Big Agnes recently announced multiple new products made from sustainably sourced materials unique to its categories. The products include a collection of nine ultralight tents constructed from solution-dyed fabrics and sleeping pads made with sugarcane extract, a first for the brand. “Big Agnes is committed to producing gear made from the most sustainable materials possible […]