BOULDER, Colo. – Aug. 2, 2021 Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the DoohicKey® Ratchet Key Tool, sure to be  an instant hit with everyday carry enthusiasts. Available at retail in fall 2021, the new multi-tool allows for quick fixes in tight spaces and on-the-go.  

“Our DoohicKey multi-tools continue to resonate with everyday carry enthusiasts all over,” said Rick Case, Nite Ize founder and CEO. “This new design amps up the utility with a dual-sided ratchet, giving users more torque and versatility for quick fixes whenever, and wherever they come up.” 

The DoohicKey Ratchet Key Tool expands upon previous DoohicKey designs by introducing a full-service ratchet to its lineup of integrated tools. One side allows for tightening while the other provides loosening, with a rubber bit holder in its center that holds two flathead bits and two Phillips bits. In addition to the ratchet, this DoohicKey features a bottle opener, wrenches, pry tool, scoring point and standard and metric rulers. Affixed with a carabiner clip, users can attach the tool to their keys, bag or tool belt for portable utility. MSRP $14.99 

For more information, watch this 47-second product video

To learn more about this Nite Ize product, visit NiteIze.com.