Author: Teresa Hartford

Incrediwear, a manufacturer of wearable anti-inflammatory accessories, announced its first partnership with the EF Education First Pro Cycling Team (EF Pro Cycling). The year-long partnership as the official recovery wear supplier will provide riders from the international pro team access to Incrediwear’s sleeves, braces and wraps. “Maximizing performance is all about recovery. Incrediwear’s innovative technology […]

Hydro Flask, a manufacturer of insulated stainless steel flasks and soft goods and a Helen of Troy Limited (NASDAQ: HELE) company, is expanding its global presence with the addition of two distributors in Latin America. Hydro Flask launched in Uruguay in July 2019 and will expand into Mexico in early 2020 through new strategic partnerships […]

WizWheelz, Inc., owner of TerraTrike and distributor of KMX Karts, has acquired Australian trike brand Greenspeed in its bid to bring recumbent trikes into the cycling mainstream.

Last month that long-time Managing Director, Allison Hill, was appointed CEO of the brand. The following is SGB Executive’s exclusive interview with Allison to talk about what’s next for LifeStraw as she takes over as the highest-ranking, senior executive in the company.

Nike stirred controversy once again with Wednesday’s drop of the Air Zoom Alphafly Next%. Days following the World Athletics opting not to ban Nike’s Vaporfly running shoes, the latest running shoe “evolves the learnings of the Vaporfly franchise, adding Zoom Air Pods in the forefoot, more ZoomX Foam in the heel and a lighter Atomknit […]

Gunner Kennels, creator of the double-wall rotomolded dog crate and recipient of the 5 Star Crash Test Rating from the Center for Pet Safety, today announced Joe Graves as CEO, pictured right. Prior to Gunner, Graves served as the chief operating officer at Kurgo, a Boston-based dog gear brand recognized on Inc. Magazine’s 5000 Fastest […]

The Adidas x Beyoncé Ivy Park capsule collection for Spring 2020 will be available at retail and online on January 18 featuring Ivy Park footwear, performance gear and gender-neutral apparel and accessories. “It is a dream come true to re-launch Ivy Park as the sole owner. My team has worked hard with the Adidas team in […]

Having announced their partnership in August 2019, Adidas and Ninja announced today the launch of their first collaborative product, the ‘Time In’ Nite Jogger. The co-creative collaboration between Adidas and Ninja prompted this response from the gamer, “I’m beyond thrilled and humbled to finally show the world what I’ve been working on with Adidas. The […]

Continuing their partnership with Gore-Tex technical apparel for snowsports, Mountain Hardwear has taken the guesswork out of shopping by bringing the ski shop to the customer with the brand’s Augmented Reality (AR) App shopping experience. Start with a ski bib, add a jacket, change colors, or mix and match styles, the App is available in […]

Shaping product to meet the needs of Gamers, Puma, in August, introduced the Playseat. Puma spent years in development to find the correct design for the seat. From cruising to attack mode, the seats rocking motion brings the player and the sport closer together. “A seat is no different than a piece of equipment. It […]

If you’re not familiar with the history of the sports bra for women, it’s important to call out that none existed prior to the 1970s. When women played sport, they wore ordinary bras and experienced chafing, runaway straps, sore breasts, and back pain. That all changed in 1977 when Lisa Lindahl, Polly Smith and Hinda […]

Founded in 1971 in Sweden by Bo Hilleberg, the very first Hilleberg tents were ridge models, followed by tunnel tents. The inner and outer tents were connected, which provided faster pitching, even in bad weather. It was revolutionary at the time and was well-received by backpackers and hikers. In this video, produced in 2015, Bo […]

Today, Outlier dropped the Ecstasy In The Rain Jacket*, a lightweight rain shell for travel and everyday use built around an air circulating electrostatic-spun membrane from Schoeller Textiles. The face fabric is lightweight and offers a four-way stretch woven by Schoeller that is then laminated to an e-static membrane that allows for just the right […]