Rossignol is poised to launch a pop-up boutique in New York’s SoHo neighborhood timed for the holidays. The grand opening will be a celebration of the French brand’s 112-year-old history as an iconic emblem of style and functionality in the global ski industry.

“We are incredibly excited to introduce New York to a unique brand experience that celebrates the history of the Rossignol brand. New York City and the SoHo district have such strong ties to the fashion world. It’s the perfect environment to showcase the breadth of Rossignol apparel and its convergence of technicity and fashion.” —Francois Goulet, President, Rossignol Group NA

The store will offer a shopping experience paired with a ski-focused edge, bringing the feel of the Alps to the center of SoHo. The location follows on the heels of the launch of Rossignol’s first U.S. store in Aspen, CO last winter.

The store will showcase a comprehensive collection of apparel and accessories from skiwear and technical equipment to après-ski, sport-chic, and urban wear. The brand’s Sport Chic and Après Ski apparel collections will be front and center along with Rossignol’s collaborations with Tommy Hilfiger and Jean-Charles de Castelbajac.

Rossignol’s push into the retail space has proven successful with stores in France, Italy, Switzerland, Norway, Austria, and China building fashion-forward apparel with an après-ski aesthetic. Rossignol’s newest SoHo store will carry that same vibe.

Rossignol will host media and VIP guests at the grand opening located at 108 Wooster Street on December 12.