Darn Tough Vermont, U.S. manufacturer of performance outdoor and lifestyle socks, announced the appointment of Ryan Dahlstrom as Director of E-Commerce. As the company continues to experience growth at retail and online, Dahlstrom will be responsible for the brand’s global e-commerce trajectory and that it remains strategic and complementary to the business model.

Having most recently served as the Senior Director of E-Commerce for Sundial brands, Dahlstrom steps into his new role with a proven track record of leading digital strategy.

“Besides Ryan’s incredible depth of experience, his knowledge of and ability to navigate the complexities of today’s omni-channel environment will be a huge asset for the Darn Tough brand,” said Ric Cabot, CEO and President of Darn Tough.

Dahlstrom will lead the digital commerce team in close collaboration with cross-functional partners and manage all aspects of Darn Tough’s e-commerce business. Dahlstrom will also manage the user experience of the Darn Tough website.

“The deep and meaningful connection Darn Tough has made with their consumers is what makes this opportunity so exciting,” says Dahlstrom. “We’re looking to immediately elevate consumer engagement even further as it continues to increase on the digital side while inviting new users to discover the unique Darn Tough personality and to join our rapidly growing fan base.”

Photo courtesy Darn Tough