Hydro Flask, a manufacturer of insulated stainless steel flasks and soft goods and a Helen of Troy Limited (NASDAQ: HELE) company, is expanding its global presence with the addition of two distributors in Latin America.
Hydro Flask launched in Uruguay in July 2019 and will expand into Mexico in early 2020 through new strategic partnerships with Gubrand and Alta Vertical, respectively. Key channels include outdoor, active lifestyle, sporting goods, coffee/tea, and online.
“We’re excited to join forces with Alta Vertical and Gubrand in order to support local retailers in these two markets. Strong relationships and an unrelenting focus on our target consumers will help us achieve long-term success in the region,” said Mike Wallenfels, SVP Global Sales, Housewares Division at Helen of Troy. “Mexico and Uruguay are two steps forward in our mission to save the world from lukewarm, and we’re proud to be opening the door for more people in the Latin American region to bring Hydro Flask along on their everyday adventures.”
“Hydro Flask is a great fit for Mexico’s active consumers and our outdoor lifestyle,” said Alejandro Rivera, founder of Alta Vertical. The sentiment is echoed by Jonatan Rabinovich, from Gubrand in Uruguay. Both are excited about the opportunity to work with Hydro Flask to bring the brand to the many customers who have been eagerly awaiting its arrival.
According to third party data, Hydro Flask has the overall market share in water bottles in the Sporting Goods and Outdoor categories.