Author: Sue Reay

Outdoor kids brand Isbjörn of Sweden reported that its Penguin Snowsuit won the Bäst-i-Test (Best in Test) award for the tenth consecutive year. The annual test is organized independently by the Scandinavian Online Test Institute Bäst-i-Test, but its kids who rigorously test the various snowsuits submitted for testing. During the coldest winter months in Sweden, […]

Isbjörn of Sweden reported it partnered with Raizemore to allow its customers to circulate their purchased apparel—another “step toward the [Isbjörn of Sweden] to be fully circular by 2030 and net zero by 2045.” Maria Frykman, CEO, Isbjörn of Sweden: “At Isbjörn of Sweden, we are constantly committed to driving sustainability and reducing our environmental […]

With the goal to reduce carbon emissions and be net zero by 2045, outdoor kid’s brand Isbjörn of Sweden saod its product range would be 100 percent PFAS-free for Fall/Winter 2023 and includes YKK zippers, which are fluorocarbon-free in both materials and trim. Maria Frykman, CEO, Isbjörn of Sweden said, “In order to achieve reducing […]

Outdoor kids brand Isbjörn of Sweden continues its sustainability pledge and partnership with PrimaLoft for FW23, with a range of padded products using PrimaLoft’s latest insulation made from ocean-bound plastic. Maria Frykman, CEO, Isbjörn of Sweden, said, “As we strive to become fully circular by 2030 and a net zero company by latest 2045, part […]

Kids outdoor clothing brand, Isbjörn of Sweden, has added ocean waste Econyl regenerated nylon to its Sun collection for S/S 2023. Econyl converts nylon waste into regenerated nylon, with the same durability as new nylon. Econyl can be recyclable and recreated many times over for use in new products, including Isbjörn’s non-chemical sun products, without […]

Kidswear brand Isbjörn of Sweden announced it is launching a limited edition 2022 version of its first teen ski jacket and pant, the Backflip, marking ten years since its original launch in 2012. Maria Frykman, Founder and CEO, Isbjörn of Sweden said: “At the time my Co-founder Camilla and I were ready to get our […]

Isbjörn of Sweden continues its commitment to sustainability for Fall/Winter 2022, with an updated range which is “97 percent bluesign certified.” Isbjörn was one of the first outdoor kids and teen brands to become a bluesign system partner and continues to build on the company’s green promise to use only sustainable fabrics and manufacturing processes. […]

For the eighth year, the Penguin Snowsuit from children’s outdoor clothing and accessories manufacturer Isbjörn of Sweden has been awarded the Bäst-i-Test (Best in Test) award in the Premium category. Penguin received the award after rigorous field test at a forest school day-care center in Sweden conducted by the Scandinavian Online Test Institute Bäst-i-Test, during […]

Isbjörn of Sweden introduces its Panda Hoodie with 48 percent recycled polyester for the Spring/Summer 2022 season. With a focus on fine-tuning existing products to make them more sustainable and durable, the Hoodie is made from Bluesign-approved fabric, which is a mix of nylon and recycled polyester. A vibrant Bluesign-approved color palette of seven colors […]

Isbjörn of Sweden will add 46 percent recycled wool from Italy to its Shaun Hoodie and Jumpsuit in its Spring/Summer 2022 collection. Shaun replaces Isbjörn’s Wooly range, which was first launched in 2018, continuing the company’s green promise to use sustainable fabrics and manufacturing processes and fine-tuning existing products to make them more sustainable and […]

Isbjörn of Sweden has signed an agreement with Streamify to develop a pilot for live video shopping in Europe. Popular in Asia, the Chinese trend is growing in Europe, and “Swedish retail has started to get the hang of it,” said Streamify CEO Johan Klitkou. “Live video shopping became popular in China at the beginning […]

Sweden’s outdoor kidswear brand, Isbjörn of Sweden, will launch at retail in the U.S. through Backcountry.com for its FW/21/22 collection. Isbjörn manufactures technical, sustainable outdoor clothing and accessories for children. The company’s ‘Green at Heart’ pledge aligns with Backcountry’s environmental and social responsibility platform. Isbjörn of Sweden was the first children’s outdoor brand to become […]

Launching new products every season is not a priority for kidswear brand, Isbjörn of Sweden, now available in the U.S. and Canada. Instead, the company continues its commitment for FW21 to use sustainable fabrics and manufacturing processes, only fine-tuning existing products to make them more sustainable and durable. The brand issued the following release: One […]

Outdoor kids brand, Isbjörn of Sweden, has reported strong growth through 2020, despite COVID-19, with momentum building for 2021. The brand issued the following release: “The company has grown 20 percent versus the same period in 2019 with a forecasted 30 percent growth expected in 2021.  Isbjörn’s webshop, which was recently launched in North America, […]

As part of its Green at Heart sustainable mission, Isbjörn of Sweden has removed all polyester from its Husky baselayer range for Fall/Winter 2020 and replaced it with sustainably sourced natural bamboo fibers and Mulesing-free Merino wool as an outer material. The natural blend of materials, including 49 percent Merino and 46 percent Bamboo, used […]