Outdoor kids brand Isbjörn of Sweden continues its sustainability pledge and partnership with PrimaLoft for FW23, with a range of padded products using PrimaLoft’s insulation made from ocean-bound plastic.
Maria Frykman, CEO, Isbjörn of Sweden, said, “As we strive to become fully circular by 2030 and a net zero company by latest 2045, part of our journey is working closely with suppliers such as PrimaLoft to ensure our products include the most sustainable materials and manufacturing processes. PrimaLoft Insulation with ocean-bound plastic is made from post-consumer recycled material specifically sourced from coastal areas, helping to stop the devastating flow of plastic waste into our precious oceans.”
The collection includes three products, based on Isbjörn’s best-selling kid’s styles, made with PrimaLoft Insulation from ocean-bound plastic of 100 percent recycled content, of which 60 percent comes from coastal areas. The products include:
- SeaLion – a version of Isbjörn’s Penguin Snowsuit in one solid color with faux fur;
- Puffin – a version of Isbjörn’s Toddler Jumpsuit with a new Isbjörn signature polar bear print with faux fur; and
- Snowball – a version of Isbjörn’s padded Helicopter Winter Jacket with faux fur.
As with the original styles, these “slow fashion” garments provide kids with maximum cold weather protection. With grow cuffs on arms and legs extending up to 3cm, kids can get more than one season’s wear.
Mike Joyce, president and CEO, PrimaLoft, said, “Our close relationship with Isbjörn spans many years, and our brands share a commitment to producing high-performing products while reducing environmental impact, wherever possible. PrimaLoft Ocean Bound Insulation uses recycled plastic sourced from coastal areas. We have developed a solution that meets our industry-leading performance standards and also helps to combat the issue of plastic waste in our oceans. We are excited for Isbjörn to be one of the first brands to utilize this technology, debuting in its Fall/Winter 2023 collection.”
PrimaLoft Insulation with ocean-bound plastic is certified by OceanCycle, which ensures the material’s proximity to coastlines, is ethically sourced with end-to-end traceability, documented from collection through to manufacturing.
The collection will be available in September 2023, sold exclusively through Isbjörn of Sweden.
Photo courtesy Isbjörn of Sweden