Outdoor kids brand, Isbjörn of Sweden, has reported strong growth through 2020, despite COVID-19, with momentum building for 2021. The brand issued the following release:

“The company has grown 20 percent versus the same period in 2019 with a forecasted 30 percent growth expected in 2021.  Isbjörn’s webshop, which was recently launched in North America, has also grown by 150 percent year-on-year in 2020.  Its webshop, AI chatbot Bernard, reduced online returns by 50 percent when launched in October last year.

“Isbjörn’s key growth markets include Scandinavia, the GAS region and North America. The company’s product range and green heritage brand DNA is in exact alignment with current and future outdoor market needs.

“Our latest figures may come as a surprise in these peculiar times, but I would say it makes perfect sense. When we launched this brand 15 years ago, no-one even knew about sustainable technical outdoor wear for kids. It was literally a non-existent market, even in Scandinavia, which is known to be a greenhouse for outdoor products and brands. We really chose the uphill!  In retrospect, you can say that we were a little ahead of our time. But, persistence prevails, and now with the climate crisis truly knocking on the door and the pandemic on top of that, no one has missed the message. We need to take care of the planet and spend more time outdoors. It all links together, said Maria Frykman, Founder and CEO.

“Isbjörn is the first outdoor kidswear brand to become a Bluesign system partner.”

Photo courtesy Isbjörn Of Sweden