German Precision Optics (GPO) USA, a leader in the engineering, design and development of premium binoculars, riflescopes and rangefinders, announced a partnership with JES Marketing for the western United States.
Author: SGB Media

Nightstick Partners With H&G Marketing To Expand Outdoor Retail Reach
Nightstick, based in Wylie, TX, announced the selection of H&G Marketing as its new U.S.-focused coast-to-coast marketing agency focused on outdoor and sporting goods.

Epix Gear Shifts To American Production
Colorado-based sports apparel company, Epix Gear, announced the re-shoring of their apparel production with the opening of a made in the USA facility in Tempe, AZ.

L.L.Bean Begins Phased Store Reopenings At Select Locations
L.L.Bean announced it is beginning to reopen select stores in a phased approach, including limited-capacity shopping and/or curbside pick-up options as state guidelines allow.

Sales Of Outdoor And Sports Toys Surge
Amidst the COVID-19 pandemic, U.S. families are turning to outdoor play to manage social isolation measures and the cancellation of schools and organized sports. Sales of Outdoor and Sports Toys surged by $193 million during April, 2020, a 51 percent increase over the same time period last year, according to NPD Group.

Registration For 2020 Virtual Edition Of Texworld USA And Apparel Sourcing USA Opens
Texworld USA and Apparel Sourcing USA announced registration for the premier of its virtual edition is now open. The online system is the first of many steps in preparation for three days of product discovery, trend analysis and education, set to go live on July 21 to 23, 2020.

Dick’s Partners With Lindsey Vonn On Summer Scholarships
The Dick’s Sporting Goods Foundation partnered with The Lindsey Vonn Foundation (LVF) to give out $195,000 in Summer Scholarships.

VF Corp Donates More Than $10.3 Million To COVID-19 Relief Efforts
VF Corp., The VF Foundation, and the VF family of brands have donated more than $10.3 million in funds, products, and services worldwide to stem urgent medical needs, and help those struggling to cope in the face of the Coronavirus pandemic.

Kate Farms Appoints EVP Of Product And Operations
Kate Farms, the maker of plant-based nutrition shakes, has appointed Christopher (Casey) Bauer as executive vice president, product and operations. Previously, Bauer was COO at Nutrabolt, the global sports nutrition company.

SOG Forges New Chapter During ‘Perfect Time’ For Rebrand
Studies and Observations Group (SOG), the Seattle, WA-based maker of knives, tools and packs, is taking the brand in a new direction. The company’s leadership talks about what the next chapter entails and why the economic uncertainty of the coronavirus pandemic is a perfect backdrop for the reconfiguration.

PVH Corp. Announces Phased Reopening Of Global Stores
PVH Corp., owner of a portfolio of brands including Tommy Hilfiger and Calvin Klein, today released a phased reopening plan for its stores in the U.S. and around the world as the company continues to navigate the COVID-19 crisis.

Walmart U.S. Q1 Same-Store Sales Climb 10 Percent
Walmart reported Q1 comp sales grew 10.0 percent in the first quarter and e-commerce surged 74 percent in its U.S. operations. The quarter included incremental costs related to COVID-19 of nearly $900 million.

Northland Fishing Tackle Taps Gregg Wollner As CEO
Northland Fishing Tackle announces the naming of industry veteran Gregg Wollner as the new chief executive officer. Wollner has more than 25 years of fishing industry experience at Galyan’s Trading Company and Rapala.

Kohl’s Q1 Sales Tumble 41 Percent
Kohl’s Corp. reported sales tumbled 40.6 percent in the first quarter to $2.43 billion from $4.09 billion a year ago. The department store operator has taken a series of measures to combat the pandemic, including cutting costs, lowering capex spending by about $500 million and suspending share buybacks and its quarterly dividend. It ended the quarter with about $2 billion in cash.

Outdoor Brands Invests In Public Lands Defense
The Conservation Alliance has awarded five grants from the organization’s Public Lands Defense Fund to groups working to defend the Roadless Rule, the National Environmental Policy Act, and Cascade Siskiyou National Monument. The awards were funded with the support of Velocio, Patagonia, and The North Face.