Patagonia Joins Facebook Boycott

Patagonia has joined REI and The North Face in announcing plans to suspend advertising on Facebook and Instagram to show support for a movement called “#StopHateForProfit.”

Varsity Brands Raises $185 Million In New Funding

Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced that it has successfully completed transactions that, in aggregate, raised a total of approximately $185 million in new capital to the company. Most notably, existing and new institutional investors have participated in a $150 million capital raise to provide greatly enhanced financial flexibility through the COVID-19 pandemic and for the foreseeable future.

Nixon Promotes Nancy Dynan To Role Of President

Nixon, the California-based watch and accessory brand, has promoted Nancy Dynan to the role of president. As President, Dynan will oversee Nixon’s business globally taking on the responsibilities previously handled by outgoing CEO Scott Kerslake who has stepped away from the role in order to pursue new opportunities outside the Company.

SGB Question: What Changes Will Come From COVID-19? (Part I)

SGB Executive reached out to a handful of executives in the active lifestyle space to explore what adjustments they’ve made as a result of the pandemic and which ones will likely continue once the crisis subsides. Responses from Prana, Purist Collective, Teton Gravity Research, North x North, Snow Peak, and California Innovations.

Under Armour Sees Athletic Performance Focus As A Pandemic Benefit

At the Stifel Cross Sector Insights Conference, Patrik Frisk, CEO and president of Under Armour, said he believes the brand’s amplified focus on athletic performance will pay off as the pandemic drives increased interest in fitness and health. Frisk also talked about recent traction gained in digital engagement and running footwear.

Smith & Wesson Hires New VP Marketing

Smith & Wesson Inc. has hired Kyle Tengwall as VP marketing for Smith & Wesson’s firearms brands. An industry veteran, Tengwall joins Smith & Wesson from United Tactical Systems.

Evander Holyfield Joins Fanatics “All In Challenge”

Evander Holyfield, the former 4-time heavyweight champion, has teamed up with the sports apparel company, Fanatics, and its “All In Challenge” to offer one fan and three friends a personal training session and private dinner with the champ in Fort Lauderdale, FL.