Benchmade Knife Company, producer of American made knives, has solidified a new leadership team for even greater growth.
Author: SGB Media

Patagonia Joins Facebook Boycott
Patagonia has joined REI and The North Face in announcing plans to suspend advertising on Facebook and Instagram to show support for a movement called “#StopHateForProfit.”

Varsity Brands Raises $185 Million In New Funding
Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced that it has successfully completed transactions that, in aggregate, raised a total of approximately $185 million in new capital to the company. Most notably, existing and new institutional investors have participated in a $150 million capital raise to provide greatly enhanced financial flexibility through the COVID-19 pandemic and for the foreseeable future.

Nixon Promotes Nancy Dynan To Role Of President
Nixon, the California-based watch and accessory brand, has promoted Nancy Dynan to the role of president. As President, Dynan will oversee Nixon’s business globally taking on the responsibilities previously handled by outgoing CEO Scott Kerslake who has stepped away from the role in order to pursue new opportunities outside the Company.

SGB Question: What Changes Will Come From COVID-19? (Part I)
SGB Executive reached out to a handful of executives in the active lifestyle space to explore what adjustments they’ve made as a result of the pandemic and which ones will likely continue once the crisis subsides. Responses from Prana, Purist Collective, Teton Gravity Research, North x North, Snow Peak, and California Innovations.

Canadian Apparel Brand Duer To Open Third Store
Canadian performance denim company Duer announced the opening of its third retail location in Calgary on July 2.

AdvanSix Appoints New Chief Human Resources Officer
AdvanSix, a leading manufacturer of Nylon 6, appointed Kelly Slieter as senior vice president and chief human resources officer. She was at Honeywell.

Under Armour Sees Athletic Performance Focus As A Pandemic Benefit
At the Stifel Cross Sector Insights Conference, Patrik Frisk, CEO and president of Under Armour, said he believes the brand’s amplified focus on athletic performance will pay off as the pandemic drives increased interest in fitness and health. Frisk also talked about recent traction gained in digital engagement and running footwear.

OBIT: Rossignol’s Laurent Boix-Vives
Laurent Boix-Vives, Rossignol Group’s president and leader for some 50 years, passed away on Thursday, June 18, at the age of 93.

Safilo Group Ending License Deal With Max Mara
Safilo and Max Mara have mutually agreed on the termination of their license
agreement for the Max Mara collections of sunglasses and optical frames.

Smith & Wesson Hires New VP Marketing
Smith & Wesson Inc. has hired Kyle Tengwall as VP marketing for Smith & Wesson’s firearms brands. An industry veteran, Tengwall joins Smith & Wesson from United Tactical Systems.

Interior Dept. Announces Grants To Keep Waters Clean and Support Outdoor Recreation
U.S. Secretary of the Interior David L. Bernhardt has announced $32.8 million in grants – with an additional non-federal match of $21.9 million – for states and communities to support outdoor recreation and help boaters keep America’s waters clean.

Evander Holyfield Joins Fanatics “All In Challenge”
Evander Holyfield, the former 4-time heavyweight champion, has teamed up with the sports apparel company, Fanatics, and its “All In Challenge” to offer one fan and three friends a personal training session and private dinner with the champ in Fort Lauderdale, FL.

Seventy Percent Of Youth And Recreational Sports Have Resumed In The U.S.
TeamSnap, the provider of sports management technology, released new data that shows an estimated 70 percent of U.S. youth and recreational team sports activities have returned or are set to return in the coming month.

Outdoor Edge Names New Marketing Director
Outdoor Edge has named Will Morgan as its marketing director. Morgan brings more than a decade of management and marketing experience to his new position at Outdoor Edge.