Under Armour Inc. has ended its licensing agreement with Team 22, the exclusive licensee of all Under Armour lacrosse products since 2011.
“Under Armour’s equipment manufacturer and licensee, Team 22, informed the brand about their business decision to re-evaluate their company going forward,” Under Armour said in a statement to Baltimore Business Journal. “UA has valued the partnership with Team 22 as UA Lacrosse’s equipment manufacturer and licensee, and we wish their team the best in safety and in good health as they go forward.”
“We remain committed to offering innovative core product offerings in the sport of lacrosse including new footwear options coming this fall and a variety of new uniform designs available next spring.”
The “business decision” refers to a move last fall by Team 22 Founder Paul Gait and his twin brother Gary to revive Gait Lacrosse.
The termination has led to speculation that Under Armour is leaving the equipment side of lacrosse or the entire sport as the company has committed to reducing expenses and moved to cut ties with UCLA and Cal.
Inside MD Sports reported that the University of Maryland has signed a deal with Maverik Lacrosse to provide its lacrosse equipment for the upcoming season although Under Armour remains the school’s overall sponsor across its sports programs.
Under Armour told the Baltimore Business Journal that it has no plans to exit the sport of lacrosse. The statement read, “We remain committed to providing innovative performance apparel, footwear and accessories to service all lacrosse athletes at every level.”
Photo courtesy UA