Author: Chris Ann Goddard

Nite Ize, the manufacturer of solution-based products, introduced its Squeeze Universal Cup Holder Mount, Dash Mount and Vent Mount for hands-free viewing of a mobile phone in the car. Available at retail Spring 2022, the Mounts feature a squeeze design that “holds virtually any phone.” Squeeze Universal Cup Holder Mount , with a universal base, […]

BUFFALO, N.Y. (Jan. 20, 2021) – Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey protein in its purest form, also […]

Nite Ize launched the NiteHowl Mini Rechargeable LED Safety Necklace. Available at retail in fall 2021, the rechargeable device provides increased visibility for small dog breeds during early morning and evening walks.   “For years, owners have asked for our popular NiteHowl to be scaled down for small dogs,” said Rick Case, Nite Ize founder and CEO. “With NiteHowl […]

Nite Ize launched the Steelie Orbiter Plus Magnetic Socket +  Metal Ring. Available at retail in fall 2021, it features magnetic technology that allows Steelie users to mount their MagSafe iPhones and accessories onto Steelie mounts.   “Eight years ago, Steelie was launched, presenting the first magnetic car mounting system for your phone,” said Rick Case, Nite Ize founder and CEO. […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the SpotLit® Rechargeable Collar Light. Available at retail in fall 2021, the rechargeable SpotLit with Disc-O Tech LED technology is a major upgrade to one of the brand’s most popular pet products.   “The new SpotLit brings a fan favorite into […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the SpokeLit® Rechargeable Wheel Light with a new Disc-O Tech™ color selection LED module. The powerful SpokeLit with Disc-O Tech illuminates to create a full circle of light during transit that increases side visibility and will be available at […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Radiant® Rechargeable Utility Light and INOVA® T4R® PowerSwitch™ Rechargeable Tactical Flashlight. Available at retail in fall  2021, the new rechargeable flashlights provide powerful, professional-grade illumination with shockproof, crushproof and weatherproof durability.  “We are very excited to introduce the […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the HookLock™ Locking Bungee and SlideLock® Carabiner Bungee, both with an integrated locking feature. Available at retail in fall 2021, the SlideLock and HookLock bungees allow users to achieve a confident connection with or without tension, preventing accidental detachment and […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Flashflight® Rechargeable Light Up Flying Disc featuring a new Disc-O TechTM color selection LED module. The exciting upgrade to the iconic Flashflight Flying Disc will be available at retail in fall 2021. “At Nite Ize, we’re […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the DoohicKey® Ratchet Key Tool, sure to be  an instant hit with everyday carry enthusiasts. Available at retail in fall 2021, the new multi-tool allows for quick fixes in tight spaces and on-the-go.   “Our DoohicKey multi-tools continue to resonate […]

LifeStraw announced the expansion of its home product portfolio, debuting its 18-cup LifeStraw Home water filter dispenser. The BPA-free dispenser removes bacteria from water and protects against over 30 contaminants including lead, parasites, microplastics, mercury, PFAS, chemicals, herbicides, pesticides, and pharmaceuticals. For every LifeStraw product purchased, a child in need receives safe water for an […]

BALTIMORE (April 5, 2021) – LifeStraw®, a global leader in innovative water filtration and purification solutions, today announced it had been awarded B Corp Certification, meeting the highest standards of verified social and environmental performance, transparency and accountability. In conjunction with this honor, LifeStraw released its 2020 Responsibility Report outlining its 2020 responsibility milestones for […]

Keeping Shoes Out of Landfills, Consumers’ Favorite Boots Repaired and Resoled in 12 Weeks STAMFORD, CONN. (Mar. 2, 2021) – LOWA Boots, LCC, the global footwear brand known for its nearly 100 years of hand-crafted European heritage, answers growing consumer demand for its Repair and Resole Program with a new online ordering system. Consumers wishing […]

Tapping into the pandemic’s outdoor trend, Crazy, the Italian apparel company that introduced the fast and light category in 1989 in ski touring, will debut a U.S. collection for men and women. The collection includes jackets, pants, vests, and accessories dropping in September 2021. Founded by Valeria Colturi, a cross-country athlete, the collection’s fabrics combine […]

Bern Helmets announced it was awarded the 2021 Outdoor Retailer Innovation Award for its Hudson helmet — honored for its concept, design and functionality in the cycling category. Designed for commuters, the Hudson is certified for NTA 8776, which is rated for use up to 27 mph, exceeding U.S. safety standards, requiring 10 percent more […]