Nite Ize Creates Open Top Rugged Holster

Nite Ize released its Clip Case Hardshell Universal QuickSlide Holster, which is available in early spring and features an open top for phone access. “Our Clip Case Hardshell holsters have been a staple for hard workers for years,” said Rick Case, Nite Ize founder and CEO. “The new QuickSlide design opens up access to a […]

Crazy Performance Drops FW23 Ski Touring Collection

Crazy, the Italian performance mountainwear company, released its FW23 line reinforcing the commitment to its “Fast and Light” philosophy with a colorful design. Building on its U.S. momentum, the clothing includes new colors to its Levity Jacket, available October 2023.  “Our signature style is resonating with U.S. consumers and the specialty backcountry market that’s growing […]

G-Form Enters Softball/Fastpitch Category With Women’s-Specific Line

In partnership with professional and four-time All-American Sierra Romero*, G-Form introduced its first women’s-specific protective equipment in the softball, fastpitch category. The line includes the Shockwave Elbow Guard, Shockwave Batting Gloves and Heist Sliding Shorts each engineered for women and sized for youth and adults. “We are incredibly proud to join forces with Sierra, one […]

Reima Launches 2022 Early Autumn Back-To-School Collection

Reima U.S.A, Inc, a 78-year-old Finnish children’s activewear brand, including apparel and footwear, introduced its 2022 early Autumn back-to-school line, showcasing rainwear and outerwear, with new designs dropping weekly through September 2022. The 108-piece collection (91 percent sustainable) includes jackets, hoodies, pants, overalls, gloves, and footwear. Each style has recycled mono-material—a minimum of 50 percent […]


PROVIDENCE, R.I., AUGUST 1, 2022 – G-Form®, the inventive protection brand, and Electric Mountain Bike Network (EMBN), announced a three-year sponsorship deal naming G-Form the Official Protection Partner of EMBN June 2022 – June 2025. Specifically, G-Form will provide knee, arm, upper body and hand protection including the E-line, Pro-Rugged lines, as well as the […]

G-Form Debuts Pro-S Vento Soccer Shin Guard

G-Form, the sports protection brand, introduced its next-gen Pro-S Vento soccer shin guards for adults and kids for the 2022 season.  Using G-Form’s patented SmartFlex Technology, the Pro-S Vento’s sculpted design offers flexibility and lighter weight. The guards come in  Black, White, Neon Pink, and Mint and adult sizes S-XL and kids sizes S/M-L/XL. G-Form’s […]

Reima Debuts U.S. SS23 Collection Focused On Rain And Swimwear

Reima, the 78-year-old Finish outdoor apparel and footwear brand for kids, debuted its U.S. SS23 line—its most environmentally conscious collection to date. Offering sustainably made polyfluoroalkyl (PFA) substance-free rainwear and sunproof swimwear with a UPF of 50+, the collection will be available in the states in February 2023. “Reima is the sole global lifestyle children’s […]

Nite Ize Launches All-Purpose Utility Straps

Nite Ize launched its GearPro Utility Straps. Available at retail in early spring, these utility straps feature stretchy, UV-resistant rubber with an aluminum buckle. “When we looked at our tie-down product assortment as a whole, we saw a need for a mid-sized, all-purpose utility strap,” said Rick Case, Nite Ize founder and CEO. “The GearPro […]

Nite Ize Launches Universal Phone Holder

Nite Ize launched its Squeeze Clippable Phone Holder available at retail early spring. The universal phone holder clips to a belt or backpack strap. “Our Squeeze design has been a hit since its release last year, so we wanted to expand its utility and versatility on the go,” said Rick Case, Nite Ize founder and […]

Nite Ize Welcomes Apple MagSafe Compatible Steelie Vehicle Mounts

Nite Ize launched the Steelie Orbiter Plus Dash and Vent Kits for early spring delivery at retail. The Orbiter Plus Kits allow customers to mount and secure its Apple MagSafe iPhone in the car, even while inductive charging. “Nine years ago, Nite Ize invented magnetic phone mounting technology with Steelie,” said Rick Case, Nite Ize […]

Nite Ize Introduces Hands-Free Vehicle Phone Mounts

Nite Ize, the manufacturer of solution-based products, introduced its Squeeze Universal Cup Holder Mount, Dash Mount and Vent Mount for hands-free viewing of a mobile phone in the car. Available at retail Spring 2022, the Mounts feature a squeeze design that “holds virtually any phone.” Squeeze Universal Cup Holder Mount , with a universal base, […]

Newly Launched UP2U RECOVER Protein Drinks and UP2U Unflavored Protein Powder Provide Fast Recovery for Fitness Enthusiasts and Athletes

BUFFALO, N.Y. (Jan. 20, 2021) – Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey protein in its purest form, also […]

Nite Ize Launches Rechargeable LED Safety Necklace For Small Dogs

Nite Ize launched the NiteHowl Mini Rechargeable LED Safety Necklace. Available at retail in fall 2021, the rechargeable device provides increased visibility for small dog breeds during early morning and evening walks.   “For years, owners have asked for our popular NiteHowl to be scaled down for small dogs,” said Rick Case, Nite Ize founder and CEO. “With NiteHowl […]