Notable inventions include the Original Gear Tie, Steelie the first magnetic phone mount and Tru Zip, the first waterproof zipper
Author: Chris Ann Goddard
Vibram Soles Give New Bedrock Cairn Evo Sandal and Desert Clay Mountain Clog a Traction Boost
Marblehead, Mass. (Feb. 15, 2024) – After tens of thousands of miles trekking, rafting, and biking in Cairns, Bedrock’s flagship sandals are getting an upgrade for SS24 with the new Cairn Evo series—an evolution in both fit and function. From the ground up, Cairn Evo and Evo Pro sandals are now more durable and grippy […]
Nite Ize Introduces Four Modern Evolutions of the Keychain
Boulder, Colo. – January 23, 2024 – Nite Ize, a leading manufacturer of innovative solution-based products, today launched the Medallion Key Carabiner, Medallion Key Lanyard, GearLine Mini Key Organizer and O-Series Keychain. Available at retail in February, the sleek new keychains offer easy key attachment and detachment with secure closures for confident carrying. “We love […]
ISPO ‘23: Houdini leads with sustainability, Polartec collab
Challenges brands to up their commitment to the planet and expands Ride Clean initiative for riders and skiers
UYN Sports signs Bode Miller as first U.S. Brand Ambassador
Bode Miller Natyon 3.0 Base Layer Line to Launch in US starting this winter season.
Italy’s UYN Officially Opens Its Academy for Research and Engineering in Apparel and Sport
38,000- sq. foot laboratory includes next generation product and athlete testing equipment; open to the public
Trerè Innovation Introduces Titici Bikes to U.S.
Trerè Innovation, a “sustainable technical apparel, footwear design and manufacturing company” based in Asola, Italy, introduced Titici handmade bikes in the U.S. Since its founding in 1961, the Titici factory has manufactured Italian bikes with “time-honored craftsmanship, materials and state-of-the-art innovation.” The company offers road, gravel, mountain, e-mountain, and e-gravel bikes. Titici’s proprietary Plate Absorber […]
Canada’s Ewool Makes U.S. Debut In Fall 2023
Ewool, a Canadian manufacturer specializing in heated clothing, reported it will enter the U.S. market in Fall 2023, featuring SnapConnect, a proprietary charging mechanism. “No other line of heated wearables can match our performance,” said Founder and CEO Alain Desmeules. “ewool’s products combine high-performance technologies and premium fabrics, providing next-generation solutions for immediate warmth. SnapConnect […]
UYN Debuts Running Shoes Engineered From Socks
UYN, a Trerè Innovation company based in Italy, debuted its running line for spring 2024. The road, trail and cross-trail shoes are made from socks and sized for men and women. The proprietary design and technology reflect two years of research and collaboration with Trerè Innovation’s research and design facility, the Academy for Research […]
UYN To Introduce Bio-Based Trekking Socks For S24
UYN, a manufacturer of sustainable technical apparel, footwear and accessories based in Italy, introduced the Bio-Trekking Socks collection for men and women. The line features bio-based materials and proprietary Zerocuff technology to prevent slipping, increase blood flow, and reduce fatigue. Manufactured at UYN’s headquarters in Asola, the socks are available in three styles: Biotrek, Biotrek […]
Nike’s Ultrafly Trail Shoe Incorporates Vibram Technology/Sole Design
Nike partnered with Vibram to include the brand’s technology and sole design in the upcoming release of its Ultrafly Trail shoe which offers a carbon flyplate between the shoe’s ZoomX foam and a fabric-wrapped midsole. The outsole of Nike’s Ultrafly Trail shoe debuts Vibram’s Litebase technology with a proprietary lightweight outsole design, Vibram’s traction lug […]
Nite Ize Adds Rechargeable Headlamps To Product Line
Available at retail in late summer, Nite Ize will introduce its portable Radiant RH1 PowerSwitch and Radiant RH2 PowerSwitch Rechargeable Headlamps with multi-mode functions with rechargeable, alkaline batteries. “With PowerSwitch dual-power options and first-in-class LED technology in lightweight designs, these headlamps are truly the pinnacle of Nite Ize innovation,” said Rick Case the founder and CEO of Nite Ize […]
Nite Ize Develops Rechargeable Visibility Light
Nite Ize launched the GoLit Rechargeable Visibility Light with Disc-O Tech. The portable light is available at retail in late summer and features choose-your-color and color-changing modes. Strap to bikes, bags and more for visibility. Features include weather-resistant, impact-resistant polycarbonate housing with an adjustable rubber strap for items up to 2.25 inches in diameter. The […]
Jelenew Showcasing Women’s Cycling And Fitness Apparel At OR Show
Jelenew, the high-performance female sports brand, is showcasing its cycling and fitness apparel for women at the OR Summer Show Summer, offering a blend of tech and French couture styling. The line includes the Hourglass Short Sleeve Jersey, L’Avenir Long Sleeve Training Jersey, Evolve Y Back Bib Shorts (8-inch), and Mercuria Short Sleeve Jersey featuring […]
Lowa Boots Introduces SS24 Collection
Lowa Boots released its Spring and Summer 2024 line leading with expanded styles for its recently launched All Terrain Running (ATR) category and updates to its mountaineering and hiking boots and walking shoes. “For the last 100 years, LOWA has built its brand on hand-crafted quality,” said Peter Sachs, general manager of LOWA. “This is […]