Nite Ize Introduces Four Modern Evolutions of the Keychain

Boulder, Colo. – January 23, 2024 – Nite Ize, a leading manufacturer of innovative solution-based products, today launched the Medallion Key Carabiner, Medallion Key Lanyard, GearLine Mini Key Organizer and O-Series Keychain. Available at retail in February, the sleek new keychains offer easy key attachment and detachment with secure closures for confident carrying. “We love […]

Trerè Innovation Introduces Titici Bikes to U.S.

Trerè Innovation, a “sustainable technical apparel, footwear design and manufacturing company” based in Asola, Italy, introduced Titici handmade bikes in the U.S. Since its founding in 1961, the Titici factory has manufactured Italian bikes with “time-honored craftsmanship, materials and state-of-the-art innovation.” The company offers road, gravel, mountain, e-mountain, and e-gravel bikes. Titici’s proprietary Plate Absorber […]

Canada’s Ewool Makes U.S. Debut In Fall 2023

Ewool, a Canadian manufacturer specializing in heated clothing, reported it will enter the U.S. market in Fall 2023, featuring SnapConnect, a proprietary charging mechanism. “No other line of heated wearables can match our performance,” said Founder and CEO Alain Desmeules. “ewool’s products combine high-performance technologies and premium fabrics, providing next-generation solutions for immediate warmth. SnapConnect […]

UYN Debuts Running Shoes Engineered From Socks

UYN, a Trerè Innovation company based in Italy, debuted its running line for spring 2024. The road, trail and cross-trail shoes are made from socks and sized for men and women.   The proprietary design and technology reflect two years of research and collaboration with Trerè Innovation’s research and design facility, the Academy for Research […]

UYN To Introduce Bio-Based Trekking Socks For S24

UYN, a manufacturer of sustainable technical apparel, footwear and accessories based in Italy, introduced the Bio-Trekking Socks collection for men and women. The line features bio-based materials and proprietary Zerocuff technology to prevent slipping, increase blood flow, and reduce fatigue. Manufactured at UYN’s headquarters in Asola, the socks are available in three styles: Biotrek, Biotrek […]

Nike’s Ultrafly Trail Shoe Incorporates Vibram Technology/Sole Design

Nike partnered with Vibram to include the brand’s technology and sole design in the upcoming release of its Ultrafly Trail shoe which offers a carbon flyplate between the shoe’s ZoomX foam and a fabric-wrapped midsole. The outsole of  Nike’s Ultrafly Trail shoe debuts Vibram’s Litebase technology with a proprietary lightweight outsole design, Vibram’s traction lug […]

Nite Ize Adds Rechargeable Headlamps To Product Line

Available at retail in late summer, Nite Ize will introduce its portable Radiant RH1 PowerSwitch and Radiant RH2 PowerSwitch Rechargeable Headlamps with multi-mode functions with rechargeable, alkaline batteries. “With PowerSwitch dual-power options and first-in-class LED technology in lightweight designs, these headlamps are truly the pinnacle of Nite Ize innovation,” said Rick Case the founder and CEO of Nite Ize […]

Nite Ize Develops Rechargeable Visibility Light

Nite Ize launched the GoLit Rechargeable Visibility Light with Disc-O Tech. The portable light is available at retail in late summer and features choose-your-color and color-changing modes. Strap to bikes, bags and more for visibility. Features include weather-resistant, impact-resistant polycarbonate housing with an adjustable rubber strap for items up to 2.25 inches in diameter. The […]

Jelenew Showcasing Women’s Cycling And Fitness Apparel At OR Show

Jelenew, the high-performance female sports brand, is showcasing its cycling and fitness apparel for women at the OR Summer Show Summer, offering a blend of tech and French couture styling. The line includes the Hourglass Short Sleeve Jersey, L’Avenir Long Sleeve Training Jersey, Evolve Y Back Bib Shorts (8-inch), and Mercuria Short Sleeve Jersey featuring […]