Lactalis American Group announced its entry into the post-workout recovery category with the U.S. introduction of UP2U Recover protein drinks and UP2U Recover unflavored protein powder.

Designed for fitness enthusiasts and athletes, the protein powders are made with whey protein in its purest form, also known as “native” protein powder with purity and potency.

  • UP2U Recover flavored protein drink “stimulates muscle recovery within 30 minutes after physical exercise” and is lactose-free and easily digestible. It combines Pronative fast-absorbing protein (17 grams), naturally occurring electrolytes (995 milligrams) and carbohydrates (10 grams) with monk fruit (2 grams).
  • UP2U Recover unflavored protein powder can be added to other foods and drinks. It consists of 17 grams of protein, 70 calories and zero carbohydrates.

“UP2U Recover is backed by our legacy and leadership in dairy products,” said Jean-Luc Bruandet, president and chief executive officer, Lactalis American Group. “Consumers can use UP2U Recover products to help embrace a healthy lifestyle, balancing fitness needs and hectic daily life, as they offer a fast, optimized recovery using clean, minimally processed ingredients for those looking to be fit, active and take care of their bodies.”

Lactalis scientists and dietary experts in Canada, France and the U.S. “combined their more than 80 years in the dairy business to engineer the formulas. Collaborating with endurance athletes, every batch is tested for banned substances under the Informed-Sport Program, and products undergo rigorous testing using ISO 17025 accredited methods, providing the highest level of assurance for athletes,” said Lactalis.

For more product information, go here.

Photo courtesy UP2U