Sustainable Swedish Performance Brand, Houdini, Partners With REI For Flagship Shop-In-Shops

Stockholm, Sweden, December 17, 2019 – Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, announced their shop-in-shop presence at REI. Four REI flagship stores, including Denver, Seattle, Chicago, and SoHo, will feature the assortment through January 2020. The stores feature Houdini’s design DNA using light birch wood, boxes and racks […]

Prana Awards $100K To Software Engineer Turned Poet In Dream Job Promotion

Carlsbad, CA – November 14, 2019 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, announced today the winner of their $100,000 Dream Job Promotion. Queena Bergen was selected from more than 2,400 entries with a dream of quitting her software engineer job and embarking on a national […]

Prana Announces New Fair Trade Certified Factory

Carlsbad, CA – November 6, 2019 – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, announced today the official Fair Trade certification of their long-time factory partner, Colltex, a subsidiary of Eclat Textile Co. This is another step toward a dynamic change in the apparel industry that began […]

Forsake Opens Boston Pop-up Store

Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, is excited to debut a pop-up retail location in Boston’s Newbury Street neighborhood. “We’re thrilled to establish a physical presence in Boston, the city Forsake has called home since our launch in 2013,” said Jack Knoll, marketing director at […]

Sustainable, Swedish, Performance Brand Houdini Names JAM Collective As Agency Of Record

Stockholm, Sweden, September 10, 2019—Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, has partnered with JAM Collective as its public relations agency of record in the U.S. “Houdini believes sustainability is at the core of operating a responsible business,” said Julie Atherton, Founder of JAM Collective. “The brand inspires people […]