The collection expands Opinel’s outdoor offering with specialized tools for distinct environments
Agency: JAM Collective
About JAM Collective
JAM Collective is a boutique public relations agency specializing in outdoor, active lifestyle, and premium consumer brands. With a focus on strategic storytelling, media relations, and culturally relevant campaigns, JAM partners with brands to build awareness, credibility, and long-term brand equity. www.jamcollective.net
About Sea to Summit
Sea to Summit is an award-winning global brand that equips and inspires outdoor enthusiasts with innovative, lightweight adventure gear. Founded in Perth, Western Australia in 1991, the brand has grown into a global leader in the outdoor industry, known for its meticulously engineered products across sleep, carry, travel, and camp kitchen categories. www.seatosummit.com
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