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Agency: JAM Collective

About JAM Collective
JAM Collective is a boutique public relations agency specializing in outdoor, active lifestyle, and premium consumer brands. With a focus on strategic storytelling, media relations, and culturally relevant campaigns, JAM partners with brands to build awareness, credibility, and long-term brand equity. www.jamcollective.net 

About Sea to Summit
Sea to Summit is an award-winning global brand that equips and inspires outdoor enthusiasts with innovative, lightweight adventure gear. Founded in Perth, Western Australia in 1991, the brand has grown into a global leader in the outdoor industry, known for its meticulously engineered products across sleep, carry, travel, and camp kitchen categories. www.seatosummit.com

Snow Peak Debuts Landlock X Tent to U.S. Market

September 21, 2026 Press Release

Four-person, adjustable two-room shelter features design upgrades for a luxurious camping experience

Sea to Summit Announces B Corporation Certification

September 10, 2026 Press Release

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Opinel Debuts Outdoor Collection for Mountain, Trail and Sea

June 23, 2026 Press Release

The collection expands Opinel’s outdoor offering with specialized tools for distinct environments

Snow Peak and Merrell Unveil Third Collaboration

April 8, 2026 Press Release

The Snow Peak x Merrell SpeedArc Matis Gore-Tex Will Launch April 27, 2026

Nomadix Launches First Run Collaboration with Brooks Running

March 31, 2026 Press Release

Combining performance innovation with all-day versatility, supporting runners throughout

Oyster Expands Award-Winning Cooler Line With New Tempo Pro

February 20, 2026 Press Release

Real-time temperature monitoring advances portable cooling performance

Nomadix Increases Assortment with Four New Products

February 11, 2026 Press Release

The brand’s next evolution expands performance, sustainability and versatility in the outdoor sector

Nomadix Announces Run Collaboration with Brooks Running

December 2, 2025 Press Release

Partnership to offer versatile and trail-ready gear for everyday runners

Exped Unveils Eco-Friendly Terra Sleeping Bags for 2026

October 15, 2025 Press Release

Partnering with REI for the exclusive launch before distribution early 2026.

Nomadix Announces Partnership with 5 Gyres

September 30, 2025 Press Release

A shared mission to reduce plastic pollution and protect the planet’s oceans

Craft Named Exclusive Partner of New Sporting Cascades FC

September 24, 2025 Press Release

Marks Craft USA’s first professional team sponsorship.

Glerups Achieves Latest Cradle to Cradle Certified Version

September 4, 2025 Press Release

Reinforcing its commitment to sustainability

Oyster Introduces Cryo Blocks

August 21, 2025 Press Release

Expanding the capabilities of portable cooling

Opinel Launches Néo6 Pocket Knife

July 29, 2025 Press Release

French heritage knife brand designs new everyday carry for modern urban living

Craft Sportswear Announces Global Launch of Kype Pro Shoe

March 17, 2025 Press Release

The pinnacle model of the brand’s road running footwear range.

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Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Active Lifestyle Brands and The Nature Conservancy Form Microfiber Action Alliance

October 15, 2026

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October 13, 2026

Revolve Group Furthers Partnership with Kendall Jenner

October 13, 2026

Under Armour Extends Partnership with Northwestern University Through 2037

October 10, 2026

Nike to Replace Adidas as Ohio University Outfitter

October 6, 2026

Report: Adidas to Replace Nike as Ole Miss Outfitter in 2027

October 5, 2026

Build the Complete Baseball Uniform with Momentec Brands

October 5, 2026

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