Canadian brand doubles down on commitment to mountain professionals with Leaf and Professional lines
Agency: JAM Collective
About JAM Collective
JAM Collective is a boutique public relations agency specializing in outdoor, active lifestyle, and premium consumer brands. With a focus on strategic storytelling, media relations, and culturally relevant campaigns, JAM partners with brands to build awareness, credibility, and long-term brand equity. www.jamcollective.net
About Sea to Summit
Sea to Summit is an award-winning global brand that equips and inspires outdoor enthusiasts with innovative, lightweight adventure gear. Founded in Perth, Western Australia in 1991, the brand has grown into a global leader in the outdoor industry, known for its meticulously engineered products across sleep, carry, travel, and camp kitchen categories. www.seatosummit.com
Craft Sportswear Launches Teamwear Collection in the U.S.
The brand is set to make a significant impact on the U.S. teamwear market.
Arc’teryx Announces Backcountry Academy at Mammoth Lakes
New location, elevated experiences, athlete-led clinics show commitment to backcountry education
Eastern Sierra Conservation Corps Completes 2024 Season
Crews honed their technical skills in trail maintenance and grew as leaders.
Rumpl and Snow Peak Releases Upgraded Fire-Resistant Blanket
Back for a third collaboration, the partner brands launch a new limited-edition Takibi Blanket
Snow Peak USA Announces the Launch of its Mobile App
Driving customer engagement and satisfaction with a new connection point for the brand’s community
Arc’teryx and Skip Introduce Mo/Go Powered Pants
Vancouver, BC, July 29, 2024 – In a groundbreaking collaboration, Arc’teryx and Skip proudly announce the launch of Mo/Go, the world’s first pair of powered pants designed to make human movement more joyful. Designed to support users to be more active through increasing stamina and reducing pain, Mo/Go utilizes wearable robotics to tackle mobility challenges […]
Glerups Expands its Footwear Collection with the Introduction of its First Lace Shoe
Newfields, N.H. and Aars, DK — June 25, 2024 – Glerups, producers of Danish-designed natural wool slippers and boots, is excited to announce the launch of its first lace shoe, the culmination of over 30 years of development and design. The new Langdal is designed for year-round, everyday wear with natural comfort as its key […]
Dometic Launches Front Runner Slimline II Roof Rack For New Toyota Land Cruiser
Los Angeles (June 20, 2024) – Dometic introduces the all-new Front Runner Slimline II Roof Rack kit designed specifically for the 2024 Toyota Land Cruiser. Engineered for adventure, the Front Runner Dometic Slimline II Roof Rack is already a favorite among overlanders for its modular, lightweight, and incredibly strong design. Bringing unparalleled strength and versatility, […]
Arc’teryx Joins Ellen McArthur Foundation’s Fashion ReModel Initiative
The brand is among the first participants in the Foundation-led initiative to accelerate the transition to a circular fashion economy
Dometic Launches Front Runner Pro Bed Rack System
Los Angeles (April 10, 2024) – Dometic presents the highly versatile Front Runner Dometic Pro Bed Rack System which will change the way truck owners transport overlanding, camping and adventure gear by offering an easy to install, robust, accessible and lightweight load bed storage solution. The new system is available online and at select dealers. […]
Vasque Unveils the Re:connect Now
Following the Re:connect Here, the Now Brings Increased Comfort and Stability to the Re:connect Collection
Dometic Launches Front Runner Roof Racks Designed for the Rivian R1T and R1S
Los Angeles (March 7, 2024) – The Front Runner Dometic Slimline II rack kits remain one of the toughest and most durable racks available and have been meticulously crafted to complement the rugged design and adventurous spirit of the Rivian R1T and R1S. Engineered with the same commitment to quality and durability that Front Runner […]
Manitobah Debuts “Rooted” Brand Campaign
Campaign highlights collaboration with Indigenous Artist Mikailah Thompson and explores the roots that bind us.
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