Taurus Holdings, Inc. Hires Rep Firm
Taurus Holdings, Inc. announced the addition of J. Harding Associates to their sales force for representation in the Western US…
Bia Sport Hires PR Agency
Bia Sport, a new manufacturer of a multi-sport watch designed with women in mind, has hired OutsidePR as its agency of record, effective immediately. ..
Wolverine Worldwide Appoints SVP of Global Human Resources
Wolverine Worldwide appointed Melissa A. Howell to the position of senior vice president of global human resources. Howell has more than 24 years of experience in human resource management with General Motors company, one of the world's largest autom
McFly Outdoors to Open Location in Bridgeport, WV
McFly Outdoors plans to open its third location in Bridgeport, WV in 2015. The new location will be in The Village at White Oaks, located off Jerry Dove Drive in Bridgeport…
Rack Room Raises More Than $600,000 to Help Children in Need
Rack Room Shoes raised $601,149 to provide children in need with new shoes for the school year. The funds support Shoes That Fit, a grassroots non-profit organization that provides shoes to at-risk students, identified through local school liaisons…
Foot Locker Awards $20,000 to Scholar Athletes
Foot Locker Foundation, Inc. announced that it will be awarding $20,000 college scholarships to 20 outstanding student athletes (totaling $400,000) through The Foot Locker Scholar Athletes Program for the fourth consecutive year. The program honors studen
Surf Industry Raises $100K During 30-Day StokesMe Campaign
StokesMe, the SIMA Humanitarian Fund’s 30-day fundraising campaign, came to a close at the end of September and raised an estimated $100,000 gross for 12 surf-related humanitarian organizations. Throughout the month multiple initiatives took place a
361° USA Launched Kevin Love Campaign
361° USA, the U.S. arm of the Chinese footwear company, announced the roll out of its special “One Degree Beyond” marketing initiative in the Cleveland market. Featuring NBA All-Star Kevin Love of the Cleveland Cavaliers, the campaign focuses
Sports Authority to Hire 3,500 Team Members for the 2014 Holiday Season
Sports Authority will hire 3,500 temporary team members across the country to meet consumer demand during the 2014 holiday season. All Sports Authority locations will begin hiring in early October…
K•Swiss Unveils New Brand Identity
K•Swiss has introduced a new brand identity that celebrates its place as the only heritage American tennis brand. K•Swiss’ new look brings the brand back to its founding roots and is characterized by a new visual language, including: a directional l
Craft North America Hires North California Sales Rep
Craft Sportswear North America announced the hiring of Ming Tan as its sales rep for Northern California. Tan will represent all Craft categories, including Cycling, Run, Nordic, and Custom…
Nike Tops Forbes Most Valuable Sports Brands List
Nike again ranked first in Forbes ranking of the top ten most valuable sports brands in the business category. Nike had a value of $17.3 billion. Second was ESPN, valued at $15 billion; followed by Adidas, $7.1 billion; Sky Sports, $4.1 billion; Under Arm
Westcomb Launches Ambassador Search Along With Redesigned Website
Westcomb is seeking those with a passion for the outdoor experience to fill a roster of adventurers to join the brand’s expanding ambassador team. The ambassador search is launching simultaneously with an entirely redesigned website and e-commerce p
Bia Sport Hires OutsidePR as Agency of Record
Bia, the multisport GPS watch maker, has hired OutsidePR as its public relations agency. The brainchild of endurance athletes Cheryl Kellond and Sylvia Marino, Bia Sport is…
Princeton Tec Launches “Beyond the Pink” Campaign
Princeton Tec, the leader of U.S.-manufactured headlamps and handheld lights for the outdoor, bike, tactical, industrial and SCUBA markets, is supporting breast cancer prevention by donating to the Breast Cancer Fund’s “Beyond the Pink”
