SGB Today

Pear Sports Unveils Long-Awaited 2.0 Individualized Fitness Tracker

The Pear 2.0 Fitness app, which Pear Sports kept under lock and key during its development and into mid-August 2015, uses real-time audio coaching that tracks movement detection, allowing users to chart and track fitness gains through VO2 max – the measure of maximum volume of oxygen an athlete can use. 2.0 is a revamping of the […]

Grand Trunk Introduces Kryptek Hammocks for Stealth Camping and Hunting

Grand Trunk, makers of “goods for the road less traveled,” entered into a licensing agreement with Kryptek, a supplier of high-performance, technical and tactical outdoor adventure products, whereby Grand Trunk will add three of Kryptek’s camouflage patterns to its best-selling line of hammocks – purposefully designed to provide stealth for the minimalist adventurer. The new […]

Fishpond Earns B Corporation Designation

Fishpond, a Denver, CO-based designer of fly fishing and outdoor adventure packs, vests, gear bags, luggage and accessories, recently earned certification as a B Corporation. This designation is a voluntary effort requiring businesses meet high standards for social and environmental transparency, accountability, and performance. All international certified B Corporations are legally required to consider the […]

UnReal’s Dirt Blizzard Bringing Mad Smiles

Teton Gravity Research and Anthill Films “re-imagined” the “ultimate skier’s dream—a powder day” — but seen through the dreams of extreme freestyle mountain bikers. Yes, dirt falls from the skies of Whistler like powder while ecstatic mountain athletes rise and dance their bikes down a surreal landscape. According to TGR the filming of the segment Dirt Blizzard — […]

Images from the Show Floor: Interbike 2015

Interbike wrapped one of its best shows to date last week. SGB was on the floor and deep in the action to get the latest product, innovation and industry news available anywhere. Check out our photo gallery from the show floor, stay tuned here, and surf over to our Facebook page for even more ongoing coverage. […]

I Am SGB…Ken Bathurst of Industrial Revolution

Ken Bathurst is the Sales Manager for the last four years at camping gear manufacturer Industrial Revolution, founded in Redmond, WA, in 1971. When the company moved to Tukwila, WA two years ago, it more than doubled Bathurt’s bike commute from 25 to 62 round trip miles. “It takes a bit longer, but allows me […]

Made In The USA: United By Blue

Manufacturing consumer outdoor products in the U.S. is how one company decided to do something tangible to help clean up the world’s oceans. By Scott Boulbol   Many businesses and entrepreneurs are united by the almighty green. But Brian Linton, the 28-year-old founder and CEO of Philadelphia’s United By Blue (UBB), wanted to create a […]

Four New Leagues Added to NICA

The National Interscholastic Cycling Association (NICA), a youth development organization governing middle and high school mountain biking in the U.S., announced new leagues will form in Arkansas, New Jersey, North Carolina, and Pennsylvania. The expansion, announced at a press conference during the annual Interbike trade show in Las Vegas, NV, will grow the NICA network […]

RinseKit Brings Pressurized Water Into the Field

“RinseKit was created because it was something that I needed,” said Chris Crawford, inventor of the new, portable, pressurized washer that will debut to the outdoor industry in August. Crawford created RinseKit as a multi-use product for surfing, mountain biking, dirt biking, scuba diving, shore fishing, spearfishing, lobster diving, hunting and camping, as a way […]

Roll Call for the 2015 ICF Canoe Slalom World Championships

With titles and a spot in the record books on the line, athletes from over 55 nations travel to the Lee Valley White Water Centre to compete in the 2015 ICF Canoe Slalom World Championships, running September 15-21. After securing two Olympic spots earlier this summer at the 2015 Pan American Games, Team USA looks […]

Fruita Is a Cyclist’s Paradise

Fruita, CO, a little town situated in the “True West” of the great state, has made incredible strides to increase visits primarly from the outdoor cycling community, becoming second only to, and sometimes on par with, Moab, UT, as a mountain biking mecca. Founded in 1884 at the head of the Colorado National Monument, local shops […]

Watteam Unveils Do-It-Yourself PowerBeat

Watteam broke ground with the release of PowerBeat, the first add-on, professional grade power meter available at a more affordable price tag than current offerings. Cyclists who value do-it-yourself upgrades will swoon. The package runs $500 and includes both a right and left power meter. The small, non-intrusive PowerBeat gives riders normalized, average and maximum […]

Louisville Slugger Introduces 2016 Bat Lineup

Louisville Slugger’s line of performance bats for 2016 will feature the Prime 916, Select 716 and Omaha 5126. Louisville Slugger is part of Chicago-based Wilson Sporting Goods Co. The Prime 916 has a large sweet spot with “extreme” barrel flex and dramatically reduced vibration. It’s available in BBCOR, $400; 2 3/4-inch and 2 5/8-inch big-barrel Senior […]

Livall Cycle Helmet Intricacies Win On Indeigogo

The Livall Bling Helmet set out on fundraising website Indiegogo to bring a smart cycling helmet with integrated communications, music and lighting for the unified purpose of safe biking. Within one month, the helmet raised $207,708, surpassing its $20,000 goal by 1,039 percent as of September 14. Intricate design elements are no doubt the cause of […]

Skechers Becomes Title Sponsor of Los Angeles Marathon

Skechers Performance, which is a division of Skechers USA Inc., entered a multi-year partnership to become the official title sponsor of the Los Angeles Marathon. Asics had been the title sponsor for the last three years. American Honda Motor Co. Inc previously held the spot. The event will now be called Skechers Performance Los Angeles […]