SGB Today

Adventurers Of All Abilities

Canoemobile Tour helps bring universal access to nation’s waterways. By Morgan Tilton Don’t underestimate the power of a band of traveling canoes. This summer and fall, three rigs — called the Canoemobile Tour — will be traveling around the country, towing fleets of six, 24-foot voyager-style canoes. The overarching mission? To broaden our nation’s access […]

Joe Prebich, SGB 40 Under 40 Class of 2016

Vice President of Brand | Fjällräven North America Joe is a creatively driven brand builder putting employees, brands and consumers together to build things that are more than just products — they are movements. He never settles. His career continues to be driven by believing in the products and the people he works with, and […]

Photos from OutDoor Friedrichshafen 2016

By David Clucas SGB is back in the U.S. after last week’s trip to OutDoor Friedrichshafen 2016 in Germany, where we reported on the top trends and business news from one of Europe’s largest outdoor shows. Today, we take a final look at the show in photos with the brands, events and booth designs that caught our attention. Call it […]

Industry Voices: The Leadwoman

Leadwoman title holder, Coach and Cancer survivor trains for her 12th 100-mile Ultra race at the young age of 53. By Morgan Tilton Ultrarunner Junko Kazukawa is 53 and has crossed the finish line of eleven 100-mile races…within the last five years. Her first 100-miler was the Leadville 100, in 2011. She became enticed with […]

John Peters, SGB 40 Under 40 Class of 2016

Senior Director of Business Development | Sports & Fitness Industry Association (SFIA) John is responsible for managing all membership within SFIA and launching new projects such as the Consumer Electronics Show Sports Tech initiative and the SFIA Start-Up Challenge at the Industry Leaders Summit. When John isn’t fundraising, he spends time with family and friends. He […]

Spencer Orr, SGB 40 Under 40 Class of 2016

Vice President of Design and Merchandising | Canada Goose As a self-proclaimed “gearhead,” Spencer is a cyclist and dedicated to remaining active with his family, enjoying camping and skiing. They currently reside in Toronto. With 15 years of experience in the outdoor industry, Spencer is responsible for the line planning, design direction and development of Canada […]

Core To The Bone

Ultimate Direction comes back from the dead to lead specialty through the hydration depression. By Jahla Seppanen You know that moment on a long run when your knees start to grind and the sloshing in your hydration pack quiets? Out of gas and time to panic — this is the tipping point that separates the […]

Kelly Olmstead, SGB 40 Under 40 Class of 2016

Vice President, Brand Activation | Adidas North America Kelly grew up in Oregon playing sports from youth soccer to collegiate volleyball and softball. Through sports she learned teamwork, winning, losing and leading. After supporting Kelly through college, her parents did their best to hide their concern as she proudly announced she was taking a job in […]

Live at Outdoor Friedrichshafen – Day 2

SGB is live at Outdoor Friedrichshafen 2016 in Germany, bringing our U.S. readers a glimpse at some of the top trends, news and products coming out of Europe.

‘Go-Go Gadget Angler’

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SGB Live At OutDoor Friedrichshafen 2016

SGB has made the trip overseas to Friedrichshafen, Germany to get a first-hand look at Europe’s outdoor industry from one of region’s largest trade shows — OutDoor 2016.

Brian Murphy, SGB 40 Under 40 Class of 2016

Vice President Corporate Development | Vista Outdoor After receiving a finance degree Brian joined Houlihan Lokey, an investment banking firm, where he combined his interests in selling, finance and strategy. He marketed and sold companies with revenues ranging from $50 million to $500 million. Taking a creative break, Brian left banking and published a book […]

What Makes Fleet Feet Tick?

By Thomas J. Ryan Fleet Feet Sports celebrated its 40th anniversary at its annual conference June 21-24. Since opening its first store in Sacramento, CA in 1976, the retailer has become one of the nation’s most successful franchisees, even ramping up its expansion efforts in recent years. Yet the anniversary comes at a challenging time […]

Megan Morrissey, SGB 40 Under 40 Class of 2016

Vice President of Marketing, Americas | Thule Group Prior to joining the Thule Group in 2007, Megan worked for Schick, Allied Domecq and Pernod Ricard as Director of Marketing. Since joining Thule, Megan has been responsible for marketing five brands in the Americas and for the growth and expansion of the Thule brand from a […]