SGB Today

Oiselle Sprints with Yale’s Track & Field Teams

In its first university affiliation, Oiselle, the Seattle-based women’s athletic apparel company, signed on as the official apparel provider of the Yale University Women’s Cross Country and Track and Field programs, starting this Fall 2015. Yale’s tradition in running includes Olympians Frank Shorter (1969) and Olympic Coach Mark T. Young (1968). After women were admitted […]

Alchemy’s Far-Out MTB Expansion Impresses Devotees

Denver, CO-based Alchemy Bicycle Co. has earned a reputation for building first in class cross, road and gravel bikes. In an approach that uses old-world craftsmanship and a wacky yet modern attention to detail and technology, Alchemy now pushes its handmade offerings to include an expansion into mountain-specific models. In what they are calling “an […]

BioLite Smart Energy Lineup Charges the Solar Market

BioLite Inc., the Brooklyn, NY, company devoted to “personal-scale” energy use, grew its line of 2016 products to include three new offerings designed to “reformat the way you burn power and plug-in outdoors,” the brand said, and to decrease our energy footprint. Leading the lineup is the PowerLight Mini, $45, a credit card-sized rechargeable lantern […]

Designer Profile: Black Diamond Apparel’s Tara Latham

With Outdoor Retailer reporting a 68 percent increase in attendance by designers, it prompted us here at SGB to take a closer look at this fascinating, often behind-the-scenes part of our industry. With our new Designer Profile column, we’ll take an inside look at as many of the top designers from around the outdoor and active lifestyle industry […]

Plan and Pack Your 2016 Trip of the Year: Coastal Maine

By Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]

Plan and Pack Your 2016 Trip of the Year: Gooseberry Mesa, UT

By Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]

NFL Detroit Lions Team with Repreve

Coming off a successful first year partnership, the NFL Detroit Lions will enter into a second year agreement with Unifi, Inc.’s eco-focused Repreve fabric, named the team’s official sustainability partner. As reported in SGB, Repreve is a leading producer of recycled fibers. Repreve transforms recycled plastic bottles into amazing products you use and wear everyday […]

SmartWool Ticks Off Another Ride to OR

The ninth annual SmartWool Ride to OR finished again this year on the doorsteps of the U.S. Ski and Snowboard Association‘s (USSA) Center of Excellence in Park City, Utah, one day before the outdoor industry tribal gathering known as Outdoor Retailer kicked off in Salt Lake City the first week of August. From VF Corp brass […]

Liv Brings Women Cyclists Motion Efficiency Footwear

Liv, the newish Giant-backed cycling brand committed solely to the female cyclist, has already wowed the women’s cycling scene, continuing its rise to fame by bringing to market three advanced footwear products, the Macha, Tesca and Salita. The new footwear premiers an approach to tailoring called the Motion Efficiency System. This system amplifies power transfer, comfort […]

Plan and Pack Your 2016 Trip of the Year: Cape Town, South Africa

By Michael Frank My octogenarian parents are in Iceland on a 13-day group photography trip around the island nation. They are not alone. According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two […]

Plan and Pack Your 2016 Trip of the Year: Ireland

By. Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]

Ogio Bags Grows as Lifestyle Brand

Utah-based baggage company Ogio projects revenue increases in 2015 following two years of steady growth in 2013 and 2014. Founded in 1987 and specializing in the design and manufacturing of active lifestyle bags, Ogio said it expects a 50 percent revenue increase this year, especially in light of its transition out of focused niche sports […]

Patagonia Provisions’ Big New Partner…American Bison

Patagonia Provisions launched a partnership with Dan and Jill O’Brien of Wild Idea Buffalo to conserve and restore the grasslands of South Dakota, while at the same time producing a sustainably sourced Buffalo Jerky. This is the latest addition to the company’s food line designed to create positive change in the food industry. Patagonia Provisions’ […]

Cotopaxi’s Colorful Design Experiment

Cotopaxi’s newest travel pack, the Luzon Del Dia, released mid-August, tells a unique story. In fact, the design of the pack tells dozens of unique stories, as each one was created from the personal styling of its factory workers. The Luzon Del Dia was designed by men and women working in the Cotopaxi manufacturing factory […]

I AM SGB… Strava’s Erik Joule

Erik (“EJ”) Joule came to Strava from Levi Strauss & Co. in late 2014 and is charged with building the digital platform of Strava into a full-featured brand. Joule is a lifelong cyclist and was a member of Strava’s advisory board for a year before moving over from the fashion industry. Strava designs technology for […]