SGB Today

Newton Running Hires Joe O’Neil as CEO

Photo courtesy of Newton Running    Newton Running appointed footwear industry veteran Joe O’Neil as its new CEO. O’Neil, who replaces Newton co-founder Jerry Lee as CEO, will lead operations, product development, sales, marketing, merchandising and finance. Lee will remain as the company’s chairman but will shift his focus to visionary and strategic leadership as […]

Fall Fitness Accessories: The Badass Awards

These fall fitness protection accessories get a shout-out for being innovative in self- defense technology.  First Place | TigerLady Self-Defense Claws For more security in a form that will make you feel like Cat Woman, TigerLady Self-Defense Claws, $30, grip naturally to your hand. Small, discreet, and defensive, this tool is made of high-impact plastic […]

Mystery Ranch Maintains American Pack Making Traditions

By Aaron H. Bible   Way up yonder in Bozeman, MT, in a small shop and warehouse affectionately known as The Ranch, Dana Gleason and his team of about 100 Montanans work tirelessly to produce what they believe – and many back them up on this – are the best carrying, most durable packs in […]

The North Face Relaunches Reinvigorated Summit Series

By Thomas J. Ryan and Aaron Bible   With an infusion of cutting-edge technologies and the most rigorous development process ever undergone in high alpine terrain, The North Face unveiled a new take on its iconic Summit Series collection after a yearlong hiatus. The company provided an exclusive look at the collection at Outdoor Retailer […]

Giant’s Holy Trinity of Tri Bikes

With more than 250 triathlon bike designs tested and trialed against four key competitors, and raced by Pro Ironman Athlete Tim Van Berkel, Giant pushes tri bike engineering to a place the brand hasn’t gone before. Giant introduced its all-new Trinity triathlon bikes during a global media launch at the Ironman World Championships in Kona the weekend […]

SGB Previews Full North Face Summit Series Apparel

“We launched Summit Series in the Fall of 2000 as a collection of styles that represent the pinnacle of The North Face products,” said Joe Vernachio, global VP of product, in an interview with SGB. “With new technologies and innovations developed by The North Face in the last few years we saw an opportunity to […]

Klymit Packs Say Hello to Running Market

Klymit, the Centerville, UT-based outdoor company specializing in lightweight camping and backpacking equipment, brings a new addition to its already impressive repertoire – a backpack for runners. The growing company is widely known throughout the outdoor space as a brand that challenges traditional approaches to design and materials. The Dash 10 Running Pack (the first […]

Saucony Peregrine Gets Another Makeover

Saucony is coming out with another significant upgrade to its Peregrine 6. Becoming the third Peregrine to be recognized as “Editor’s Choice” by Runner’s World in the publication’s Trail Shoe Guide, the new Peregrine adds EVERUN, a resilient foam in the heel. The EVERUN heel insert maintains cushioning properties three times longer than standard EVAs […]

Turbine Respiratory Tech Makes Every Breath Count

Australian triathlete, Annabel Luxford, cycling with Turbine.   Turbine, an Australian innovation in respiratory aid, contributed to the new World Human Powered Speed Record made by Aerovelo’s Eta and Linda Villumsen. The speed record was broken three times in a row by Aerovelo Inc.’s Eta enclosed bike at a monumental 86.65mph/139.45kph, recorded in mid-September 2015. […]

I Am SGB: REI’s Susan Viscon

In August 2014, REI promoted Susan Viscon to SVP of merchandising. In her expanded role, Susa oversees both the company’s merchandising and private brands’ divisions. Over the past 18 years, she held a variety of roles in merchandising from inventory analyst to general merchandising manager. She was named SVP of merchandising earlier this year. Viscon […]

Strava Marathon Trials Program Sponsors Female Olympians

Strava, the famed performance run/cycle GPS tracker and connective app community, has selected 10 U.S. women who qualify for the 2016 Marathon Trials to sponsor in their journey to Rio. Through its new Strava Marathon Trials Program, women vying for a spot in the Los Angeles Trials in February 2016 were prompted to apply for […]

Stryd Demos Smart-Coach Running Meter at Ironman

Stryd power meter met with triathletes, runners, endurance fans and tech aficionados attending the recent Ironman World Championship in Kailua-Kona, HI, offering attendees the chance to test its first wearable power meter made for runners. Along with daily demos at the Ironman expo, Stryd hosted island-style activities as part of the brand’s public launch. Live race-day data […]

Volcom Flagship Store Opens in Mexico City

Photo by Arto Saari for Volcom The Grand Opening of Volcom’s new retail store in Mexico City in early October 2015 was recorded as an all-out fiesta that brought the energy and spirit of the brand to the cultural capital of Mexico. The kickoff celebration on October 8 drew a crowd that including artists, musicians, […]

Nike Goes Back to the Future with Self-Lacing System

Photo courtesy of Nike  Nearly 30 years ago, Nike was approached to collaborate on a movie that would feature scenes set in a futuristic world. The film Back to the Future set its sight on the far-away year of 2015, choosing October 21 as the day its hero, Marty McFly, arrives in the future. At […]

I Am SGB: Sportif USA’s John Kirsch

Sportif USA began as a small business in Southern California in 1965 headed by John Gregory Kirsch. He sold tennis shorts from the back of the family’s station wagon, gradually building a reputation for quality and comfort. Tennis shorts led to hiking, which led to fishing and nautical apparel as the Sportif brand took shape. […]