SGB Today

Under Armour Doubles Down with Stephen Curry

Under Armour signed Stephen Curry – the Golden State Warriors star guard that last led his team to its first NBA title in 40 years – to a contract extension that will run through 2024 and includes an equity stake. “In the first two years of our partnership we accomplished so much both on and […]

POW Gloves Unleash Volume 12 Collection with Gore-Tex

The POW glove brand marks the return of the winter season in time to save your hands from the impending El Nino storm cycle. Founded in 2002, POW has now been constructing gloves for more than a decade. A line of freshly designed gloves, mitts and triggers, now viewable on the POW website, offer educated […]

Crowdfunded E-bike XTERRAIN500 Summons Mad Max Design

An Indiegogo-funded e-bike with fat tires designed to gently coast over sand, snow, grass or gravel looks like it comes straight out of the Mad Max movies. But the ride to Valhalla on this innovative XTERRAIN500 will have to wait, as the bike is still waiting for approval from the masses. At press time its Indiegogo campaign is […]

Giving Back: Timberland Plants Two Million Trees

Timberland marked the planting of two million trees in the Horqin Desert – a significant milestone in its ongoing program to tackle desertification in China’s Inner Mongolia. This achievement is a key part of the company’s CSR efforts in Asia, and demonstrates its continued commitment to protect, create and restore the outdoors and support the […]

Cairn Subscription Boxes Surprise Outdoor Lovers

Consumer gift boxes delivered to your doorstep are all the rage. You probably use or have gifted others with subscriptions to StitchFix (women’s clothing), BeSpoke (men’s upscale) or even BarkBox (for dog lovers). Now outdoor lovers have the same convenient option, ideally suited for those who like to try new products and be exposed to […]

686 Tool Belt Notches 20 Years

A legacy action sports brand, and one of the few “independently rider owned and operated” since day one, 686 has pushed the design of progressive technical apparel for more than 20 years. Founder Mike West remains president and CEO, safeguarding the So Cal technical outerwear brand he started in 1992. His passions for skateboarding, punk, […]

Blundstone #HowIRoam Campaign Celebrates Ducati Partnership

Iconic footwear brand Blundstone announced the launch of its #HowIRoam campaign in support of the company’s recent collaboration with classic Italian motorcycle brand Ducati. In partnership with the Ducati Scrambler, Blundstone has produced a limited edition #800 Ducati Scrambler boot to accompany Ducati Scrambler’s official apparel and accessory collection. Founded in Tasmania, Australia, in 1870, […]

Hear Her Roar…and Run

Women now dominate the buying power in athletic running apparel, inspiring the styles of evolving collections like Pearl Izumi’s Escape and Pursuit By Jahla Seppanen   In 1990, the populous of “running event finishers” was made up of 75 percent males and 25 percent females, based off data from Running USA. In what hints to […]

Giving Back: Goal Zero Shares the Sun

The name Goal Zero may be more common in the comfort of the First World, but those in need around the globe are no strangers to the brand either. By Aaron H. Bible   When it comes to athletes and ambassadors looking to give back to the greater world around them, it’s almost become an […]

TomTom Spark Watch is Fitness Rockstar

TomTom, founded in Amsterdam in 1991, was built around a mission to make technology so simple it is accessible to everyone. “We know that music plays an important role when it comes to motivating and improving sports performance, but relying on a smartphone is all too often an uncomfortable experience,” said Corinne Vigreux, managing director […]

Haibike USA Triples Offerings in 2016

Haibike USA, a division of Accell North America (ANA), will launch 44 new models for the North American market, up from 15 last year, premiering the new designs at Interbike last week in Las Vegas on the heels of a successful showing at Eurobike last month, where the Haibike SDURO HardFour RX won a Eurobike […]

Destination Profile: Whistler Blackcomb to Celebrate 50 Years

Whistler Blackcomb is looking forward to the 2015-2016 winter season for many reasons, not the least of which is an upcoming 50th anniversary. The resort has been lauded for advancements in the skiing, snowboarding, and mountain biking industries over the years, not to mention mind blowing terrain. “Whistler Blackcomb has always been about pushing the […]

Andrew Skurka Takes 3rd at Run Rabbit Run 100 Mile Endurance Race

Elite backpacker and Sierra Designs’ brand ambassador, Andrew Skurka, took bronze at the 2015 Run Rabbit Run 100 Mile Endurance Race in Steamboat Springs, CO, which occurred in September. Skurka crossed 20,191 feet of vertical gain and loss, in 20 hours and 12 minutes. Though more widely recognized for his long-distance backpacking than ultra running, […]

Giving Back: Proof Eyewear Rolls Up Sleeves for El Salvador Projects

Proof Eyewear, the in-the-family wooden sunglasses company founded in 2010, teamed with 501(c)(3) HELP International to donate, time, money and manpower to underserved communities in Guatemala and El Salvador. By Jahla Seppanen   A collaborative team of Proof and HELP volunteers formed The El Salvador project – the umbrella name for a slew of different initiatives […]

SportsOneSource Launches SSI Bike Data Platform

Last week at Interbike, after two years of data compilation and product development, The SportsOneSource Group announced the launch of a new data reporting platform focused on the cycling retail market. The new platform, SSI Bike Data, aggregates weekly point-of-sale data from thousands of retail locations, including IBDs, chain retailers and many of the largest […]