Brooks Beast Track Club Adds Stanford Standout and OSU Frontrunner
Brooks Running invited two new runners to its Beast Track Club. Stanford University’s Jess Tonn (pictured above) and Oklahoma State University frontrunner Natalja Piliusina became the latest additions to the team roster, earning the Beast’s iconic neon yellow kit just in time for the pivotal 2016 training season to begin. The Brooks Beasts Track Club is […]
Thru-Hike Syndicate Adds Continental Divide Trail for 2016 Hikers
Since 2014, the Thru-Hike Syndicate has supported a select group of thru-hikers who are attempting to complete either the AT or the PCT. Syndicate brands are now excited to open the challenge to thru-hikers attempting the 3,100 mileContinental Divide Trail (CDT). Thru-Hike Syndicate partners Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn Tough […]
Running Film “The Push” Named Winner by Foot Locker and Asics
Foot Locker, Inc. and Asics America Corporation have chosen a winner in the “Real Lives. Real Runners.” film contest. Created by filmmaker Evan Kelman and featuring Marco Reininger, “The Push” was selected amongst competitors to air on November 1, debuting to the masses during the broadcast of the 2015 TCS New York City Marathon on […]
Trend Report: Winter Traction Aids
By Scott Boulbol If we are facing another epic winter, and we hope that we are, especially in the Eastern states people will be slipping and sliding all over, filling emergency rooms with broken wrists, head wounds and the like. Winter traction gear is a growing category, and these often-pocketable little wonders can keep people […]
Made In The USA: Clean Bottle
Photo courtesy Boston Magazine The infamous Bottle Boy brings production back to the U.S.A. By Aaron H. Bible Five years ago Clean Bottle attempted to revolutionize the water bottle by creating a sports bottle with a screw-off bottom for easy cleaning. Clean Bottle first released its original sport bottle in 2010, stemming from a stunt at […]
Aqua Sphere Unveils Dramatic On-trend 2016 Swimwear
Photo courtesy Aqua Sphere In a melding of fashion and glamour with sporty swimwear, Aqua Sphere, the Italian-born company famous for breaking the seal on the swim mask market, has expanded from technical goggles and into the swim apparel space (don’t worry, Aqua Sphere will continue bringing new goggles to market as well). With a kaleidoscope of […]
SixSixOne Launches Recon Knee Pad
SixSixOne, So-Cal manufacturers of mountain bike and motocross equipment, have teamed with XRD Impact Protection – an innovator in flexible repeated-impact protection tech – to develop a hardcore Recon Knee Pad for the new breed of mountain biker. Launched at Eurobike among a number of competitors in the soft-protection space, SixSixOne’s Recon Knee Pad was […]
Saucony Rings 2016 with Everun Cushioning
Saucony unveiled its newest Everun cushioning technology at the 2015 New York City Marathon – a feature that will define its Spring 2016 footwear collection. Positioned as its “next chapter of performance innovation,” Everun will bring runners continuous cushioning despite number of miles logged. Saucony’s Triumph ISO 2 and Guide 9 were the first models […]
Swiss Outdoor Lifestyle Brand Atreebutes Enters U.S. Market
By David Clucas Atreebutes, a Swiss outdoor lifestyle brand founded in 2008, will make its North American debut to retailers this winter trade-show season thanks to a partnership with brand-strategy agency The Mountain Project. Scott McGuire, president of The Mountain Lab, will act as Atreebutes’ master agent in North America, inclusive inclusive of sales and […]
Fashion Designer Tory Burch Forms Sports Activewear Brand
American fashion designer Tory Burch brings old-school stripes and florals, modernized by precision detailing and high-tech fabrics, to a new performance activewear line for women. The Tory Sport collection includes clothing, bags, shoes and accessories for running, studio, tennis, swim and athleisure lifestyle – a category of pieces that can be worn before and after […]
Bauer Hockey Promotes Movember Moustaches for Men’s Health
Bauer Hockey, a leading manufacturer of hockey equipment, has joined the “Movember” movement, partnering with the Movember Foundation — a global charity working to raise funds and awareness promoting healthier, happier and longer lives for men. During the month of November, millions will participate in the Movember campaign, showing support for men with prostate and […]
Big Wave Surfer Laird Hamilton Can’t Resist Athleisure Market
Photo courtesy of Laird Apparel Laird Hamilton, big-wave surfer, renowned waterman and expert fitness personality, announced the launch of his Laird Apparel LLC, a three-collection superline of sorts that includes functional, technical and performance-based product. Consisting of Off Shore, Fitness, and Lifestyle, the three-part collection is a business venture between three core partners: William Cawley, […]
Jordan Brand Unveils Station 23 Retail-Meets-Training Store
Photo courtesy of Nike Jordan Brand brings the Windy City a shopping-meets-training store for aspiring young athletes. Reflecting on the legend and dedication of basketball championship Michael Jordan, the shop, dubbed “Station 23,” aims to offer something modern, customizable and challenging. Chicago first embraced Michael Jordan as its own more than 30 years ago. The player […]
New Book Documents Untold Stories Behind Jeremy Jones’ Groundbreaking Films
New for this winter season, Teton Gravity Research and one of their key riders and snowboarding legend, Jeremy Jones, released No Words For The Way Down, an immersive, limited-edition photo journal documenting the iconic action sports athlete’s life, which has been dedicated for the last 20 years to alpine exploration, equipment pioneering, and human-powered ascent. “No […]
Mountain Hardwear and Cole Haan Blend Tech with Trend in Outerwear Leap
By Aaron H. Bible Mountain Hardwear hinted at things to come at ORSM, but no one thought their push into fashion would go this far. The San Francisco-based creator of performance apparel and equipment is lending its name, as well as its technical and performance expertise, to fashion brand Cole Haan in the launch of […]
