SGB Today

Made In The USA: Clean Bottle

Photo courtesy Boston Magazine The infamous Bottle Boy brings production back to the U.S.A. By Aaron H. Bible Five years ago Clean Bottle attempted to revolutionize the water bottle by creating a sports bottle with a screw-off bottom for easy cleaning. Clean Bottle first released its original sport bottle in 2010, stemming from a stunt at […]

Aqua Sphere Unveils Dramatic On-trend 2016 Swimwear

Photo courtesy Aqua Sphere  In a melding of fashion and glamour with sporty swimwear, Aqua Sphere, the Italian-born company famous for breaking the seal on the swim mask market, has expanded from technical goggles and into the swim apparel space (don’t worry, Aqua Sphere will continue bringing new goggles to market as well). With a kaleidoscope of […]

SixSixOne Launches Recon Knee Pad

SixSixOne, So-Cal manufacturers of mountain bike and motocross equipment, have teamed with XRD Impact Protection – an innovator in flexible repeated-impact protection tech – to develop a hardcore Recon Knee Pad for the new breed of mountain biker. Launched at Eurobike among a number of competitors in the soft-protection space, SixSixOne’s Recon Knee Pad was […]

Saucony Rings 2016 with Everun Cushioning

Saucony unveiled its newest Everun cushioning technology at the 2015 New York City Marathon – a feature that will define its Spring 2016 footwear collection. Positioned as its “next chapter of performance innovation,” Everun will bring runners continuous cushioning despite number of miles logged. Saucony’s Triumph ISO 2 and Guide 9 were the first models […]

Swiss Outdoor Lifestyle Brand Atreebutes Enters U.S. Market

By David Clucas Atreebutes, a Swiss outdoor lifestyle brand founded in 2008, will make its North American debut to retailers this winter trade-show season thanks to a partnership with brand-strategy agency The Mountain Project. Scott McGuire, president of The Mountain Lab, will act as Atreebutes’ master agent in North America, inclusive inclusive of sales and […]

Fashion Designer Tory Burch Forms Sports Activewear Brand

American fashion designer Tory Burch brings old-school stripes and florals, modernized by precision detailing and high-tech fabrics, to a new performance activewear line for women. The Tory Sport collection includes clothing, bags, shoes and accessories for running, studio, tennis, swim and athleisure lifestyle – a category of pieces that can be worn before and after […]

Bauer Hockey Promotes Movember Moustaches for Men’s Health

Bauer Hockey, a leading manufacturer of hockey equipment, has joined the “Movember” movement, partnering with the Movember Foundation — a global charity working to raise funds and awareness promoting healthier, happier and longer lives for men. During the month of November, millions will participate in the Movember campaign, showing support for men with prostate and […]

Big Wave Surfer Laird Hamilton Can’t Resist Athleisure Market

Photo courtesy of Laird Apparel  Laird Hamilton, big-wave surfer, renowned waterman and expert fitness personality, announced the launch of his Laird Apparel LLC, a three-collection superline of sorts that includes functional, technical and performance-based product. Consisting of Off Shore, Fitness, and Lifestyle, the three-part collection is a business venture between three core partners: William Cawley, […]

Jordan Brand Unveils Station 23 Retail-Meets-Training Store

Photo courtesy of Nike Jordan Brand brings the Windy City a shopping-meets-training store for aspiring young athletes. Reflecting on the legend and dedication of basketball championship Michael Jordan, the shop, dubbed “Station 23,” aims to offer something modern, customizable and challenging. Chicago first embraced Michael Jordan as its own more than 30 years ago. The player […]

New Book Documents Untold Stories Behind Jeremy Jones’ Groundbreaking Films

New for this winter season, Teton Gravity Research and one of their key riders and snowboarding legend, Jeremy Jones, released No Words For The Way Down, an immersive, limited-edition photo journal documenting the iconic action sports athlete’s life, which has been dedicated for the last 20 years to alpine exploration, equipment pioneering, and human-powered ascent. “No […]

Mountain Hardwear and Cole Haan Blend Tech with Trend in Outerwear Leap

By Aaron H. Bible Mountain Hardwear hinted at things to come at ORSM, but no one thought their push into fashion would go this far. The San Francisco-based creator of performance apparel and equipment is lending its name, as well as its technical and performance expertise, to fashion brand Cole Haan in the launch of […]

Adidas Gets Energized by New Style of Urban Running

Photos Courtesy of Adidas In an invite-only run, Adidas brought together a few lucky New Yorkers to participate in the NYC Energy Run — an exclusive 5k geared at highlighting the “experience of the city.” A route was set to highlight the energetic vibe of NYC, while unexpected moments were planted along the track in […]

Process Breakdown: How Nau Recycled Down Gets to Your Jacket

Portland-based clothier Nau is one of the first brands to integrate a next-step in sustainable down production. Beginning with a sustainable vision, Nau worked closely with a number of partners over the course of several years to bring recycled down to life. In France, a vendor gathers down from reclaimed (post-consumer) down duvets and pillows, sorts it, […]

Dallas Cowboys Back as America’s Favorite Football Team

Photo courtesy of Nike and the NFL According to The Harris Poll — one of the longest running surveys measuring public opinion in the U.S. — the NFL Dallas Cowboys have returned to the number one spot as America’s favorite football team. The Cowboys rose from fourth place last year. Sharing the number two spot […]

Giving Back: Lift23 Socks Pair Performance with a Purpose

An Indiegogo-funded ski sock company goes one-for-one, serving both outdoor consumers and thousands of homeless youth in NYC. By Jahla Seppanen “I knew that solely trying to make money from socks was not enough,” said Edward Del Guercio, founder of Lift 23 performance ski/snow socks. Prior to the company’s founding in September 2014, Del Guercio […]