SGB Today

New Sevylor SUPs Win on the Water

French-born Sevylor, acquired by National Ventures in 2004, continues to market its inflatable Stand Up Paddleboards even through the tail end of summer as many regions shift gears toward fall and winter activities. With three new models of stow away, easy to transport, durable boards, Sevylor has created a quiver that bridges an array of […]

Ralph Lauren Launches Biometric Fitness Shirt

In its first plunge into wearable technology, Ralph Lauren Corp. launched the PoloTech smartshirt, which collects a range of data including the wearer’s heart rate and number of calories burned, to support training efforts. The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo […]

Made In The USA: Polartec Repreve

By Michael Frank You’re probably selling recycled fleece product and may not even know it. Huge brands, from Patagonia to The North Face to Under Armour are largely responsible for this. And although there are many suppliers of recycled polyester yarn, the undoubted leader in the field is Polartec – thanks to a request from […]

Mini Tech: Outdoor Retail for Kids

By Aubrey Volger In an industry that spends an incredible amount of time and money on designing, building and testing technical gear, it’s been a challenge to meet the demands on pricing in the children’s market. Companies struggle to provide a similar quality at a price point consumers expect for smaller customers. Outdoor parents understand the […]

Pearl Izumi Endure & Enjoy Movement Takes Back the Sport

Pearl Izumi officially announced its Endure & Enjoy brand movement last week, created as a reminder for cyclists, runners and triathletes to work hard and to love the sports they practice. Although Pearl is known to serve the needs of core cyclists, the new push is made to be more inclusive of different athletes. “The […]

Swedish Hults Bruk Axes Now Available in the U.S.

For the first time in the brand’s 300-year history, people were able to touch, feel and buy Hults Bruk Axes at Outdoor Retailer Summer Market 2015 as they prepare for a limited launch on U.S. soil. Hults Bruk is Sweden’s largest and oldest axe manufacturer, introducing its acclaimed, hand-forged axes in response to growing demand […]

Under Armour Unveils Rule Yourself Campaign

Under Armour unveiled its Rule Yourself marketing campaign, defining the brand’s vision for “training as a lifestyle.” The 60-second “Anthem” spot and a series of shorter films that will debut this fall showcase NBA MVP Stephen Curry, American Ballet Theatre principal dancer Misty Copeland, and two-time golf major champion Jordan Spieth. Created in partnership with […]

Craghoppers is Young at Heart

By Jahla Seppanen Jim McNamara, managing director at Craghoppers, waited patiently for close to 15 years before transitioning the long-standing U.K. brand to American soil. Although still in mass operation across the Atlantic, Craghoppers is now bringing its new Adventure Travel Range, NosiLife, to U.S. outdoor and travel consumers. This cautious look-before-you-leap approach has been […]

Oiselle Sprints with Yale’s Track & Field Teams

In its first university affiliation, Oiselle, the Seattle-based women’s athletic apparel company, signed on as the official apparel provider of the Yale University Women’s Cross Country and Track and Field programs, starting this Fall 2015. Yale’s tradition in running includes Olympians Frank Shorter (1969) and Olympic Coach Mark T. Young (1968). After women were admitted […]

Alchemy’s Far-Out MTB Expansion Impresses Devotees

Denver, CO-based Alchemy Bicycle Co. has earned a reputation for building first in class cross, road and gravel bikes. In an approach that uses old-world craftsmanship and a wacky yet modern attention to detail and technology, Alchemy now pushes its handmade offerings to include an expansion into mountain-specific models. In what they are calling “an […]

BioLite Smart Energy Lineup Charges the Solar Market

BioLite Inc., the Brooklyn, NY, company devoted to “personal-scale” energy use, grew its line of 2016 products to include three new offerings designed to “reformat the way you burn power and plug-in outdoors,” the brand said, and to decrease our energy footprint. Leading the lineup is the PowerLight Mini, $45, a credit card-sized rechargeable lantern […]

Designer Profile: Black Diamond Apparel’s Tara Latham

With Outdoor Retailer reporting a 68 percent increase in attendance by designers, it prompted us here at SGB to take a closer look at this fascinating, often behind-the-scenes part of our industry. With our new Designer Profile column, we’ll take an inside look at as many of the top designers from around the outdoor and active lifestyle industry […]

Plan and Pack Your 2016 Trip of the Year: Coastal Maine

By Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]

Plan and Pack Your 2016 Trip of the Year: Gooseberry Mesa, UT

By Michael Frank According to a 2013 study by the Adventure Travel Tourism Association (ATTA) in cooperation with George Washington University, year-over-year growth in adventure travel is at 65 percent, and the market size two years ago had hit a whopping $263 billion. The study portioned out $82 billion spent on gear and apparel, and […]

NFL Detroit Lions Team with Repreve

Coming off a successful first year partnership, the NFL Detroit Lions will enter into a second year agreement with Unifi, Inc.’s eco-focused Repreve fabric, named the team’s official sustainability partner. As reported in SGB, Repreve is a leading producer of recycled fibers. Repreve transforms recycled plastic bottles into amazing products you use and wear everyday […]