BrandBlack Signs Wide Receiver DeSean Jackson
BrandBlack has made its mark on the men’s performance sportswear category with a unique edge that marries form with function, allowing wearers to “Look Good Winning.” Washington Redskins wide receiver DeSean Jackson was recently signed to be the face of BrandBlack’s training apparel and footwear. Jackson, a three-time NFL Pro Bowler, joins Clippers’ player Jamal Crawford as […]
New Cardio and Strength Products from Bowflex and Schwinn
Photo courtesy of Nautilus, Bowflex SelectTech 560 Dumbells Nautilus, Inc., known for innovative home fitness equipment, recently unveiled new strength and cardio products that span the workout spectrum from calorie-burning walking regimens to smart weight training and a fitness bike. New additions to the popular Bowflex and Schwinn brands include the Bowflex SelectTech 560 Dumbbells, Bowflex […]
Warren Miller’s “Chasing Shadows” Joins a 66-Year Wintersports Tradition
Photo by Ian Provo Warren Miller Entertainment recently released Chasing Shadows, the 66th edition of its annual winter sports film legacy. This year’s installment of the iconic winter film series celebrates the question of why skiers and snowboarders commit themselves every winter to a passion that’s guaranteed to melt away by spring. “A pair of skis are […]
Vans Releases Special Edition Snowboard Boots
Ready for opening day, Vans unveiled two premium snowboard boots created by designers Taka Hayashi and Eley Kishimoto. In a push to bring high-fashion styling to the laid-back casual vibe of Vans footwear, the new Snowboard Boot Collection highlights what the brand is calling meticulous craftsmanship. Comfort and customization are also key. Hayashi, the “Vault by […]
L.L.Bean Names New President and CEO
L.L.Bean named Stephen Smith as president and CEO. The hiring marks the first time in the L.L.Bean’s 103-year history it’s gone outside the company for its new CEO. Smith will replace Chris McCormick who has served as President and CEO since 2001 and, as reported, is retiring at the end of the fiscal year, February […]
Ramtect Wool Batting Ready for Retailers
At the top of the escalators across from the Salt Palace business center at ORSM, many attendees may not have noticed the unassuming Ramtect booth, one of the unsung innovations entering the apparel market this fall. The company, which has been in the incubator stage for a couple of years now, launched a “Wool Demonstration […]
Kelty Releases Women-Specific Sleeping Bags in January ‘16
Photo courtesy of Kelty Arriving at REI this January, Kelty will introduce a line of sleeping bags built for woman, by women. The women’s-specific Comfort ZIP 20 degree sleeping bag is innovative in its attention to the unique physiological and physical characteristics of how women sleep. (Hint: comfort matters.) The Tru.Comfort ZIP, MSPR $130, will […]
G-III and Jimmy Fallon Design Sports Fan Apparel
G-III Apparel Group, Ltd. has launched Hands High, a licensed sports apparel line inspired by Tonight Show host and comedian, Jimmy Fallon. The collection features team logos in a new place – beneath your arms. “Say you’re at a big game,” Fallon posed in launching the collection in mid-October on his show, “what do you […]
Competitive Roster at Collegiate MTB National Championships
Photos courtesy of Snowshoe Mountain Resort Racing from October 22 – 25, the top up and coming mountain bikers in the country took to West Virginia’s Snowshoe Mountain Resort for the USA Cycling Collegiate Mountain Bike National Championship. Fort Lewis College and King University won the Division 1 and 2 team omniums. Going into the […]
Honey Stinger Fuels DU Athletes
Photo courtesy of University of Denver Honey Stinger has created a lot of buzz in the nutrition market since 2002 for making healthy honey-based energy foods for athletes. Its convenient, nutritious, naturally occurring fuel is designed for cyclists, runners, triathletes – and now students in the Athletics program at the University of Denver (DU). The […]
PrimaLoft Ambassador Lonnie Dupre Begins Nepal Expedition to Unclimbed Peaks
Above Photo: Lonnie Dupre, PrimaLoft Brand Ambassador Polar explorer and mountaineer Lonnie Dupre is conducting humanitarian efforts supporting the Nepal region while performing recon of unclimbed Himalayan peaks in his upcoming Vertical Nepal Project. PrimaLoft Inc., a NY-based materials science company developing high performance insulations and fabrics, will sponsor Dupre. Dupre will lead a team of […]
Designer Profile: Helly Hansen’s Technical Design Manager
Katrine Jopperud: Technical Design Manager, Helly Hansen Based out of Oslo, Norway, Katrine Jopperud is the Technical Design Manager for Helly Hansen specializing in the Ski and Watersport categories. She has a Masters in Industrial Design and has worked for Helly Hansen for 11 years. She also spent a few years at Helly Hansen’s Seattle office […]
Winter Ad Campaign Promotes Gore-Tex Through Rain, Mud and Snow
Photos courtesy of Shine United Winter is nearly here. As a result, runners across the country are about to be cast indoors due to cold, wet and windy conditions that transform running from a joyful athletic escape into a miserable task. A new advertising campaign featuring Gore-Tex product technology aims to debunk the drudge of […]
Ski Vermont Promotes Local Dairy Farming and Tourism
From left to right: Laura Hardie, New England Dairy Promotion Board, Clara Ayer, third generation dairy farmer and Sarah Wojcik, Ski Vermont. Photo courtesy Karen Pike By Jahla Seppanen It may not sound like the typical resort industry partnership, but Ski Vermont presented a contribution check of a record-breaking $16,365 to the Keep Local Farms Fund at Fairmont Farm in East Montpelier, VT, in early October 2015. The donation came from the proceeds of last winter’s Ski Vermont Fifth Grade […]
Drew Brees Turns Touchdowns into TRX Training for Local Schools
The Brees Dream Foundation has collaborated with TRX, producer and seller of functional training programs, to turn scored touchdowns into resources for local high schools across the nation. The “Drew Brees Touchdowns for TRX” program works by converting Saints quarterback Drew Brees’ touchdowns during November games into valuable physical education and athletic training equipment for […]
