Move Over Ellipticals
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Cole Williams Proves There’s No Age Limit On Innovation
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Unlocking The Urban Outdoors
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Vibram Doubles Down On U.S. Manufacturing
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Adventure Travel
Outdoor brands shake up the season’s traditional travel gear with lightweight, durable and style-driven pieces.
Innovation Over Infomercials
TRX unlocks a partnership with Under Armour and a long-awaited equipment line.
The Risk And Rewards Of Brand Collaborations
Crossovers create unique products and buzz, but can also flop.
Tires Bulk Up And E-Bikes Slim Down At Interbike 2016
SGB reports live on the biggest trends from the show.
Shifting The U.S. Bike Industry Beyond Sport
Brands, retailers and cities gear up for a new generation of cycling.
Democratizing Cooling Apparel
Arctic Cool promises a big difference compared to some other approaches to cooling apparel, namely saving exercisers money.
Rebuilding A Bike Supply Chain In America
Despite hurdles, Kent International pushes ahead with its U.S. assembly operation.
Men Have Man Caves, Women Have Outessa
REI officially makes female-specific events a staple of the industry. By Jahla Seppanen Throughout the past few years, we’ve noticed more running apparel and footwear brands reaching out to female consumers through women’s-specific destination races. For those coming late to the party, yes, women have buying power that cannot be ignored and yes, the majority […]
Five New Companies To Watch In Sports And Fitness
SFIA Start-Up Challenge highlights industry’s rush toward data, content and experiences.
Unlocking Wearable Tech
Amid a congested category, Polar U.S.A.’s new president plans to unveil what the company has kept in the shadows for decades.
Soaking With Style
Consumers are looking for their water sandals to do more than just manage a river bed, and that includes enabling them to tackle other nearby activities as well as socialize.
