Lexi Miller Women’s Cycling Apparel is Feminine and Functional
Female cyclists gather round. Lexi Miller, a new line of cycling-athletic wear created specifically for women cyclists, hopes to do away with the “hodge-podge of brand logos and unsightly color schemes” characterizing current apparel options. Lexi Miller athletic wear, produced in San Francisco, introduced six initial styles of fashion-forward performance wear on November 10, 2015. […]
Hiring Heroes: Returning Veterans Bring Skills to Outdoor Industry
We sat down with members of the new OIA Veterans’ Task Force to explore some of the initiatives that members are putting together to support veterans currently in the outdoor industry… By Austin Parker Members from the OIA Veterans’ Task Force are working to highlight the value currently transitioning military members bring to companies in […]
OGIO Moves to Modern, Fitness-Centric Headquarters
Ogio International, Inc., a brand known for designing sports heritage and adrenaline-inspired bags and apparel, has moved to a new headquarters that it says architecturally reflects its brand vibe. The move comes after the company recently celebrated its 27th anniversary. The grand opening of its new Draper, UT, headquarters is scheduled for November 16, 2015. […]
Therm-a-Rest and Poler Stuff Combine Comfort and Cool
Therm-a-Rest, a division of Cascade Design specializing in self-inflating mattresses for camping, has caught the trendy bug and partnered with the hipster outdoor brand Poler Stuff. Both Therm-a-Rest (Seattle-based) and Poler Stuff (Portland-grown) are Northwest favorites in the camping space, and have joined forces to bring comfortable yet cool camping essentials to your pack load. “We’re bringing […]
Under Armour Supports Chicago Urban Park and Trail Expansion
More than 50 students and their teachers joined Under Armour staff in a fun run in late October to celebrate a partnership between Under Armour, The Trust for Public Land and The 606, Chicago’s urban park and trail system. Under Armour’s partnership with The Trust for Public Land — The 606’s lead private partner — […]
Sports Industry Supports Movember Movement
Bauer Hockey, SAXX and Adidas have all launched programs supporting the Movember Foundation, which raises funds and awareness for men’s health issues. During the month of November, millions of people participate in the Movember campaign by growing moustaches to help raise funds and awareness for prostate cancer, testicular cancer, mental health and physical inactivity. Since […]
Keely’s Camp Looks for “Girl on Fire”
Tecnica Blizzard and Keely’s Ski Camp for Girls is still accepting applications for the Third Annual “Girl on Fire” sponsorship, providing equipment and training support to two special female skiers. Selected recipients will span styles of riding with one alpine racer and one big mountain free rider chosen for the sponsorship. To be selected, applicants […]
Bait and Ted 2 Create Furry Reebok Classics
What if Ted, the crude but lovable teddy bear friend of Mark Wahlberg, were a sneakerhead? That is the question Bait, the style-driven skate, boarding, footwear and lifestyle store, asked before creating the furry answer. Teaming up with the film Ted 2 and Reebok Classics, a special sneaker will be released via raffle prior to the […]
SGB Interviews Co-creator of the All-In-One Sleep System
Buzz around the All-In-One Sleep System prototype by Swiss start-up Polarmond has swarmed the outdoor media. However, lauded as “revolutionary” for outdoor camping, the All-In-One is still somewhat shrouded in mystery. The concept behind the design is to unite the functions of a tent, sleeping bag and pad into a single temperature-regulated product. One of […]
Granite Gear Reveals 2016 Ambassadors
For 29 years, Granite Gear has brought cutting-edge products to the outdoor marketplace – particularly packs and adventure travel gear. In keeping with this dedication to the outdoors, the company announced a team of handpicked individuals, chosen for their respect and love of the outdoors, to be official “Go Getters.” These nine individuals exemplify Granite Gear’s […]
Adidas Football Salutes Military with Dark Ops Cleat Collection
Adidas Football unveiled new footwear in the Dark Ops Collection, in a style play that pays tribute to the U.S. military. The Dark Ops Collection of cleats features 2016 adizero 5-Star 5.0 x Kevlar and Freak x Kevlar. Taking design inspiration from the U.S. Navy SEALs, these cleats, the third pack in the Dark Ops […]
Teton Bros Come to North American Backcountry
Teton Brothers, a lesser-known yet highly competitive outdoor technical brand from Japan, announced it would launch its winter backcountry apparel collection in the United States this fall. The Teton Bros Fall/Winter 2015 Collection is designed by Nori and Junko Suzuki, and its roots stem from the backcountry of Niseko, Japan. “We have been planning […]
Fishpond Co-Lab with Chaco Raises $10,000 for Western Rivers Conservancy
Fishpond, maker of fly fishing and outdoor adventure gear and known for its authentic, upcycled-material products, recently partnered with footwear brand Chaco to raise money for Western Rivers Conservancy (WRC). A portion of the proceeds from the sales of two styles of limited-edition Fishpond-Chaco sandals was donated to WRC to protect river ecosystems. “Rivers are […]
No Pain is Ski Boot Customers Gain
Ski boots designed for varying foot shapes, offering user-friendly adjustments with moldable liners and shells make boot fitters’ and retailers’ jobs easier while consumers walk away more satisfied and comfortable. By Scott Boulbol Since the late 1950s plastic ski boots with metal buckles have revolutionized alpine ski performance – and ever since, skiers have been […]
Tough Mudder Announces Multi-Year Merrell Partnership
Tough Mudder, the obstacle course run synonymous with hardcore grit and gruel, announced a multi-year presenting partnership deal for global race events with Merrell, an outdoor division of Wolverine Worldwide. The partnership includes the presenting sponsorship of 60+ global events in 2016, connecting more than two million Tough Mudder participants with Merrell’s innovative outdoor footwear […]
