Amid Bankruptcies, How Healthy is Active Lifestyle?
The following is an excerpt from our executive analysis publications Sports Executive Weekly and The B.O.S.S. Report. Stay in tune with industry’s top business issues every week by subscribing here. By Tom Ryan and David Clucas The active lifestyle trend has never been hotter. Athleisure remains a top style in apparel and sales of […]
Most Americans Fail To Achieve Basic Healthy Lifestyle Habits
By David Clucas As part of the active lifestyle industry, we look around at our friends and co-workers and think: “Hey! We’re a healthy bunch.” We’re constantly reminded that running, fitness and outdoor participation are all up, and in reporting for this week’s SGB nutrition trend coverage, we’re encouraged to hear brands talking less about […]
Ashley Whittemore, Sports Nutritionist
Boulder, CO-based counselor helps elite athletes, and the rest of us, decide what’s best for our bodies. By Courtney Holden Modern athletes have an abundance of options regarding how they fuel their bodies. Do they opt for a banana or a pressed-fruit bar? Gel pack or squeeze pouch? Carbs or no carbs? Sports nutritionist Ashley […]
Movers & Shakers, Week of April 15
Balega International hired Casey Lewis as a Marketing Specialist to oversee promotional programs and support expansion of Balega’s parent company, Implus, and its Implus Run Specialty Group division. McDavid and Shock Doctor, two leading athletic protection providers, signed their first dual-brand athlete ambassador, 2015 NBA Champion Harrison Barnes. Mizuno USA promoted Mark M. O’Brien from […]
What If Sneakers Were Traded Like Stocks?
StockX looks to bring stock market-like visibility to sneaker reselling. By Thomas J. Ryan Start-up StockX is looking to bring the efficiencies of Wall Street trading to the reselling of collectible sneakers and eventually to many other high-end, limited edition items. The Detroit-based company is the brainchild of Josh Luber, the founder of Campless.com, a […]
SGB’s Fast Five
Gear up and cycle through these on-trend bike apparel and footwear products. By M.T. Elliott POC Fondo Classic Jersey | $140 The Fondo line includes bibs, sleeves and even a scarf. POC makes a play toward fit and comfort with these clean, solid block jerseys. The raglan jersey sleeves offer a looser fit, as does […]
Visible And Versatile
Bike apparel and footwear up safety while keeping style and comfort in mind for crossover rides. By M.T. Elliott Gas prices are down and bike inventories are up with an expected slash in prices this spring. While we wait to see how that shakes out on the sales floors, now is a good time to […]
Underdog Win Lifts Callaway at The Masters
Danny Willett’s surprise win at the Masters golf tournament this past weekend wasn’t just a victory for the Englishman, but also for his sponsor, Callaway. Just hours before Willet donned the famed green jacket, defending champion Jordan Spieth held a five-shot lead with nine holes to go, and was seemingly on his way to a […]
Andrew Hammond, Global Brand Manager, Ride at Pearl Izumi
Taking the pulse of bike apparel, footwear industry. By Thomas J. Ryan Andrew Hammond has been global brand manager for Ride at Pearl Izumi since April 2013 bringing to the job a wide range of experience in the cycling industry. As a bike manager for the Scheels location in Lincoln, NE from 2003 to 2005, […]
French Connection
Vuarnet sunglasses makes a U.S. comeback with performance and style. By David Clucas Iconic French sunglass brand Vuarnet is returning to the United States. The brand gained its fame and namesake in the 1960s from French professional alpine skier Jean Vuarnet, who wore the shades and won gold at the 1960 Winter Olympics at Squaw […]
Meb Keflezighi Turns to ElliptiGO to Avoid The Pounding
Star marathoner talks about how he manages the aches and pains that come with aging. By Thomas J. Ryan Meb Keflezighi, probably best known for winning the 2014 Boston Marathon at the age of 38, believes his use of the ElliptiGO has played a large role in extending his elite running career. “When I first […]
Movers & Shakers – Week of April 8
Adidas signed a multiyear partnership with 2015 Major League Baseball American League Rookie of the Year, shortstop Carlos Correa of the Houston Astros. Beyonce introduced her new women’s activewear brand, Ivy Park, with a teaser video accenting different workout looks. Costa Del Mar appointed Holly Rush as CEO effective April 25. She will replace Chas […]
SGB’s Fast Five
Five sunglasses hitting the trends SGB likes for 2016. By Courtney Holden Julbo Drift Campers, mountain bikers and anglers can head straight from the backcountry to the brewery patio without changing their shades thanks to the versatile Drift, $180, from Julbo. Its wide field of vision, rubberized temples and no-slip rubberized nose piece provide coverage […]
Source Of Shades
Summer eyewear brings color to life with a nod to the environment and a touch of vintage flair. By Courtney Holden Warmer weather, longer days and more time spent out in the sun means consumers are reaching more readily for their favorite pair of shades. And they need a pair that fits a long list […]
Villanova’s Buzzer Beater Lifts Nike in NCAA Championship
While the calendar said April, “March Madness” reigned. It was a sibling rivalry of brand sponsorships in Monday’s night’s NCAA Men’s Basketball Championship with Nike’s Villanova taking on Jordan Brand’s North Carolina. Villanova, sporting their dark blue Nike jerseys and white and dark blue sneakers, won the championship with a final-second three pointer, only seconds […]
