One-On-One With Brian Mecham
SGB sits down with new Salewa North America GM Brian Mecham to talk about one of Europe’s largest outdoor brand’s deliberately slow and steady pace.
Adidas Creates Apparel Collection Around Pre-Game Rituals
The line is expected to account for 50 percent of Adidas brand’s overall athletic apparel business within 18 months while helping set a “new brand identity.”
2017 Outdoor Backpacks Get Smart, Simple And Sleek
Brands broaden their consumer view while tightening their designs. By David Clucas Backpacking saw a bit of upswing in 2016 thanks to flurry of media coverage over the past few years — whether it be the movies like “Wild” or a “A Walk in the Woods” or the National Parks celebrating their 100th birthday. At […]
Cory McCall and Rob Gasbarro Co-Owners, Outdoor 76
Talking beginnings, business and brews with the new faces of outdoor retail. By Courtney Holden With backgrounds in civil engineering and real estate, Cory McCall and Rob Gasbarro, co-owners of the Franklin, N.C.-based outfitter Outdoor 76, aren’t your typical industry retailers. And they’re using that to their advantage. Although they have just six years of store ownership under their […]
Turning The Tables On Athleisure
Instead of making a non-performance piece look sporty, performance products are being made to look like everyday clothes.
Should Brands Follow Birkenstock In Cutting Off Amazon?
Can MAP policies work with the online retail giant or must brands go cold turkey?
Investing In Events
The Logistics Of Curating A Branded Consumer Event At The Inaugural Fjällräven Classic USA By Jahla Seppanen The secret is out. Brands are spending more of their marketing dollars on events. The timing’s no coincidence; consumers are spending more money on experiences versus product. The old way of looking at events from a brand’s point of […]
One-On-One With David Burroughs
New Cascade Designs president sits down with SGB to talk Made in the U.S.A. and where there’s room for improvement.
Visit The National Parks For Free This Weekend
The industry has been celebrating the National Parks centennial all year, but today marks the park service’s actual birthday, and to celebrate, all parks are free through the weekend.
Five Realities Of A Direct-To-Consumer World
Direct-to-consumer (DTC) retailing has become reality for most active-lifestyle brands, but as consumer shopping habits rapidly shift, many are finding out that retail is tougher than they thought.
Performance Data 2.0
How a Fortune 500 diagnostics giant is revolutionizing performance data… and turning the average Jane and Joe into a competitive force.
Technogym Donates 600 Pieces of Olympic Games Equipment
Wellness and fitness company Technogym donated 600 pieces of fitness equipment through the “Let’s Move for Rio” social campaign.
Hometown Heroes
Shop 412 Co-owners, the Kinkela brothers, are setting a new standard for what it means to be a local retailer.
Xenith Blames Recall On Missing Chemical
The upstart football helmet company said its failure to use a “flex additive” makes 5,900 helmets it shipped as recently as mid-May vulnerable to cracking.
